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11 Innovation Lessons From the Creators of World of Warcraft

Ant writes "Colin Stewart's OC Register Inside Innovation blog has up a post discussing Blizzard Entertainment's success in the games industry. According to the site, Blizzard has learned eleven lessons on innovation that can help almost any business. The industry leader used these innovation methods not only to create the world's most popular massively multiplayer online game, World of Warcraft, but also to keep the game fresh and challenging for more than 10 million players. Because many of those customers pay $15 a month to continue playing, Blizzard's ongoing creative achievement is worth more than $1 billion a year in revenues, not counting the multi-millions it tallies from its other games."

2 of 243 comments (clear)

  1. Re:Platitudes by Pennidren · · Score: 1, Flamebait

    How is that not truth? Number of accounts is number of accounts.

    And I know plenty of people that still play. And some people that recently started playing.

    Proceed to call me a loser for knowing these people. It's completely on topic and proves your viewpoint somehow!

  2. Re:Platitudes by sevenfootchicken · · Score: 0, Flamebait

    Umm, Ive actullay talked to girls.