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11 Innovation Lessons From the Creators of World of Warcraft

Ant writes "Colin Stewart's OC Register Inside Innovation blog has up a post discussing Blizzard Entertainment's success in the games industry. According to the site, Blizzard has learned eleven lessons on innovation that can help almost any business. The industry leader used these innovation methods not only to create the world's most popular massively multiplayer online game, World of Warcraft, but also to keep the game fresh and challenging for more than 10 million players. Because many of those customers pay $15 a month to continue playing, Blizzard's ongoing creative achievement is worth more than $1 billion a year in revenues, not counting the multi-millions it tallies from its other games."

2 of 243 comments (clear)

  1. Re:Platitudes by fractoid · · Score: 0, Troll

    You and your 100 friends want a different game, I have no idea why you're playing WoW in the first place. I suggest you go thataway ------------> http://www.counter-strike.net/

    --
    Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
  2. Re:Platitudes by dintech · · Score: 0, Troll

    Have you ever written to one?