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AOL Jumps Into the Ring with Microsoft, Yahoo!, Google

mikkl666 writes "Even just since this morning, there's much to report in the ongoing fight between Microsoft and Yahoo!. After Yahoo! announced yesterday that they are testing Google AdSense, Microsoft reacted with a comment pointing out that 'any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google's hands.' Ironically, they complain that 'this would make the market far less competitive.' Both companies try to team up with strong partners, as well. Yahoo! and AOL are now closing in on a deal to combine their Internet operations. And of course, this morning's news was that Rupert Murdoch's News Corp. is apparently in talks for a joint bid for Yahoo!"

10 of 109 comments (clear)

  1. Re:IMO: AOL+Yahoo is better than MS+Yahoo by jellomizer · · Score: 3, Insightful

    Yea like the end user really cares what the servers are running off of. I really don't care what OS their servers are running off of just as long as their service is fast and reliable to me.

    The real issue of a MS Monopily in the search market is that they will leverage IE 7+ and Windows to get all the features leving Macs and Linux user using a Sub Par version of the web site.

    Why is MS Scared to death of google? It is because they are offering for Free off the web High Quality application that really don't care on what OS or office suite or browser you use. Grandted google docs is a bit clunky but it has potentional for greatness. And like Microsoft sucesss it just needs a competive advantage not be the best product.

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  2. Re:IMO: AOL+Yahoo is better than MS+Yahoo by megaditto · · Score: 2, Insightful

    That's certainly better than Yahoo+Google merger that has EVIL written all over it.

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    Obama likes poor people so much, he wants to make more of them.
  3. Yahoo and AOL by morari · · Score: 3, Insightful

    Combining their efforts, aye? Can't get much crappier than that...

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    "He who can destroy a thing, controls a thing." --Paul Atreides, Dune
  4. Would *any* be an improvement? by interiot · · Score: 5, Insightful

    AOL+Yahoo doesn't strike me as being able to produce better services than Yahoo alone could. Or MS+Yahoo. Or any other combination.

    The bigger a company is, the more cultural inertia it has, the less willing it is to try something new. Would strapping AOL's "never change anything" mentality to any company make it better? At least Microsoft has occasionally given one of its subdivisions such free-reign that it's been able to innovate (Microsoft mice, xbox360's networking features). Still, MS is mostly extra baggage.

    Yahoo by itself is already producing tons of different services, on the off-chance that a handful will be successful. Combining with someone larger will certainly slow that down. Would that slowdown be offset by making some more likely to be successful? I doubt it.

  5. Re:News Corp. by s0litaire · · Score: 2, Insightful

    you will find all the Democratic information just fine, just with the good bits "edited" out. Just as all the Republican info will be on show, with the bad bits missing.... And there will be more Blonde Buxom babes on the search pages...(WooHoo more Asus beach babe pics!)

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  6. I never thought I'd say this but.. by rastoboy29 · · Score: 3, Insightful

    I would welcome an AOL-Yahoo merger, way over an MS-Yahoo destructo-fest.

  7. Delusional boys in Redmond by HermMunster · · Score: 2, Insightful

    The little boys in Redmond (Ballmer no exception regardless of his girth) have always been a bit delusional. If 90% of a market is held by one company in one market and that is anti-competitive then 90% of a market held by one company in the OS market is obviously anti-competitive.

    The Redmond boys need to stick to copying software ideas and stay out of the big boy markets where they obviously are limited in mental maturity.

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    1. Re:Delusional boys in Redmond by westlake · · Score: 2, Insightful
      The little boys in Redmond have always been a bit delusional. If 90% of a market is held by one company in one market and that is anti-competitive then 90% of a market held by one company in the OS market is obviously anti-competitive.

      Not delusional. Pragmatic.

      "IBM and the Seven Dwarfs." Intel and AMD. Microsoft and Apple. Photoshop and "?" The tech sector has never been known for its competitive balance.

      But to control 90% of the search based add market has very large implications.

      It would be as if one newspaper published every classified add, every display add, every edition of the Yellow Pages.

      It would be as if that same newspaper controlled the placement of every broadcast and radio add, every billboard and poster - and placement means everything to an advertiser.

      The Redmond boys need to stick to copying software ideas and stay out of the big boy markets where they obviously are limited in mental maturity.

      Redmond has been playing with the big boys for thirty years.

      To save face, Sun's StarOffice reappears as a free download from Google. The premium in a box of Cracker Jacks.

      While MS Office continues to rake in 67 cents of every new dollar spend on software at retail.

      Microsoft's revenues are growing 15% each quarter in the states. 20% in Europe. 30% in the emerging markets of Asia and Africa.

  8. Merging by Toonol · · Score: 4, Insightful

    I'm inclined to agree with techdirt's analysis... this is an indication that the big players are taking their eyes off the ball. The more mergers/reshuffling/synergistic-focus-shifting that goes on among these companies, the more opportunity there is for an small, innovative and efficient company to step into the void.

  9. Yahoo Shareholders Could Benefit from this. by OakLEE · · Score: 2, Insightful

    Ok lets look at the numbers on this.

    Looking at Time Warner's annual report you can see that from FY05 to FY07, AOL revenues are down 36%. Conversely, operating income excluding one-time items is up 21%.

    This implies that the AOL division has remained profitable primarily by cost cutting, not by natural growth in its business. For example, it took them $7.52 to generate $1 of operating income in 2005. That ratio (revenue/operating income) is now down to $3.89.

    Yahoo's business, on the other hand, is the mirror image of AOL's. Revenues from 2005-2007 are up 32.55%, while operating income is down 66.61%. This is mainly due to operating costs increasing 67% in the same period.

    So essentially, you have a business, AOL, who sucks at generating revenue but is good at cutting costs, being bought out by a business, Yahoo, that is good at generating revenues (we'll see whether that holds in a recessionary environment), but horrible at keeping costs under control. If the two managements can learn from each other, this combination might actually work out for shareholders.

    Of course, for Yahoo employees, it means pack your desks up because heads are rolling if YahAOL is formed.

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