Yahoo to Take on Google Analytics
whencanistop writes "Having seen Google set up their Google Analytics product for free (in an attempt to get everyone to spend more money on adwords) and then seen Microsoft release their version of a free web analytics tool into beta, Yahoo have decided to do the same thing, by buying someone else and releasing it into the wild for free. Great news for bloggers who don't want to sign up for Google's 'evil' plans."
It's funny to watch Yahoo scrambling for market share. If the Microsoft bid is successful, it'll be funny to watch Microsoft hitching their wagon to Yahoo. Two boat anchors fall twice as fast.
It's not quite game set and match to Google, but in a number of spaces it's starting to look like endgame.
Intolerance for ambiguity is the mark of the authoritarian personality.
While I think competition is good in pretty much any format, I'm starting to wonder what value all of these additional analytic tools are providing. I'm an online marketing manager and with Google Analytics, Microsoft's Gatineau (or whatever they call it now) and server logs, the market for free analytics software is already saturated. Then there's the considerable amount of premium packages such as Webtrends etc that all, in the end, essentially show the same friggen data in different ways.
As an aside, if the Microsoft bid does go through, do they merge Gatineau and Indextools? Would anyone really care if either went away?
The blurb sounds kind of down on Yahoo for buying somebody and then giving the product away, but Google did exactly the same thing. Google Analytics is a retooled version of Urchin, a web stats company that Google purchased in 2005.