How Social Networks May Kill Search as We Know It

mattnyc99 writes "Recently we discussed a startup that's blending social networking with traditional Web search. But now high geek Glenn Derene takes it one step further, pronouncing that our increasingly traceable online footprints will transform Google's dominant algorithm and open up the world of Web search for the 21st century. Speaking to a tuned-in VC guy and scoring a rare interview with Google's VP of search, Derene may have some meat behind his newly-coined term: 'faceboogle.' From the article: 'As we each carve out our individual niche on the Web, the logic of search may well flip inside out. Since we are essentially meta-tagging ourselves through our social networking memberships, shopping habits and surfing addictions, it's conceivable that the information could attempt to find us — the old concept of push media, but in a far more refined way.'"

Comments

"Faceboogle"?!?!?

[Otter]

Derene may have some meat behind his newly-coined term: 'faceboogle.'

I literally spit out a mouthful of Diet Coke upon reading that. "Faceboogle" replaces "blogmarklet" as The Worst New Word Ever. (Although it's still less annoying than "__? Not so much.)

How does one get to become "high geek", anyway?

HELLO TO THE STATIC PERSONALITY

[E1v!$]

Anyone interested in changing themselves for the better, anyone wanna make a happier life?

Remember how every time you tried something new in H.S. or somewhere your peer group push you back into the mold of you they thought was 'the real you'? Ever have that happen in life? With parents? With all your long-term relationships?

Now the web will do the same thing

HELLO TO THE STATIC PERSONALITY. We don't change, nope never happens. You just refine your search algorithm and help us figure out who we are by marketing 'content' at us. Yeah.

IMO, Phucked.

Re:oh god

[cayenne8]

Well, I know I'm a bit older, and slightly more paranoid about the Facebook/Myspace type social network sites....I basically have seen how things can be used against you later in life, and I wonder as the generation that has embraced these sites, and put out intimate details on their 'wild life', in both words and pictures, may start to shun the sites somewhat if predictions about how this information can (and I think will) be used against them in the adult world later on, when trying to get jobs, loans, and possibly other things that will increasingly use the internet/search for background information.

If this is the case, and people start being more cautious again about identifying themselves in meatspace on the social networks, this search trend might shrivel. On the other hand, this increased search capability of the social networks might help the scenario I eluded to above to be realized fairly quickly, since search for a person's background is made easier by those doing background checks.

Again...maybe it is my older age on this, but, ever since I've had my identity stolen twice, I've really started thinking Python got it right about the "Importance of not being seen".

I like to post on the net quite a bit, and while I know with some effort, I could be tracked even through here, but, I try to always use pseudonyms when posting, and often have used nym accounts and mail2news type services to stay anonymous even more on USENET posts. I know someone can find stuff about me, but, it would take more effort than just a quick search on a myspace 'search' like the article is mentioning....where with a simple real meatspace name, you can find out that a person like smoking grass, doing nude beer bongs (with pictures), and is open minded about the whole gerbil/Gere thing. If it comes between that person, and someone who pretty much makes it less than trivial to searched....who do you think will get the job?