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Mining the Cognitive Surplus

Clay Shirky has been giving talks on his book Here Comes Everybody — his "masterpiece," per Cory Doctorow — and BoingBoing picks up one of them, from the Web 2.0 conference. Shirky has come up with a quantification of the attention that TV has been absorbing for more than half a century. Shirky defines as a unit of attention "the Wikipedia": 100 million person-hours of thought. As a society we have been burning 2,000 Wikipedias per year watching mostly sitcoms. We're stopping now. Here's a video of another information-dense Shirky talk, this one at Harvard.

33 of 220 comments (clear)

  1. Nope. by ScentCone · · Score: 4, Insightful

    I don't think that stopping the practice of watching long hours of re-ran Seinfeld episodes, so that you can spend even more hours writing and following links to various discussions and trivia about Seinfeld episodes and looking for places to download bootlegs of the same is an indication that, finally, all of that brainpower is getting put back to productive use.

    --
    Don't disappoint your bird dog. Go to the range.
    1. Re:Nope. by Beryllium+Sphere(tm) · · Score: 2, Insightful

      Sound point, but his argument is a little more subtle. Not all that brainpower will be put to constructive use, at least not in the next generation or two. But his order-of-magnitude calculations illustrate that rerouting just a tiny fraction of that brainpower makes for large social changes.

    2. Re:Nope. by CastrTroy · · Score: 2, Insightful

      Those kids who spend all their time IMing and MySpacing, and can't focus anything for more than 30 seconds will be perfectly suited to working in an office. According to the article I linked to, most office workers get interrupted every 3 minutes. So these kids who have no attention span will probably be much better adapted to working in such and environment.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    3. Re:Nope. by Anonymous Coward · · Score: 1, Insightful

      Actually, this is sadly true.

      I'd be doing a lot better in my current job if I had a shorter attention span.

      The technical aspects of my job aren't particularly difficult-- but managing the constant interruptions through a variety of media, some of which really DO need to be dealt with immediately, so I can't just ignore them, all in a noisy, harsh-white, florescent-lit environment...

      There have been times when I've had something that required more concentration than is possible at work, where I've pretended to be "sick" as an excuse to work from home, just so that I can be moderately functional. "Sorry, no, I didn't get your e-mail until now-- I needed to lie down for a little while. So what is it you need?"

      Posting AC since this is essentially a public confession that I'm not qualified to hold my current job, since it's been made clear to me that being able to deal with the environment of constant bombardment is definitely a solid job requirement...

  2. Double-standards? by CRCulver · · Score: 4, Insightful

    If, in defending the free exchange of media, we note that each "pirated" copy does not necessarily equal a lost sale, why should we think watching sitcoms necessarily equals lost useful effort?

    1. Re:Double-standards? by Beryllium+Sphere(tm) · · Score: 4, Insightful

      The cognitive surplus may be low-grade ore, but a gold mine is economical even if there's only one ounce of gold per ton.

    2. Re:Double-standards? by couchslug · · Score: 4, Insightful

      "I'm actually torn about this situation, because I make my living producing entertainment products that I hope people will mindlessly consume"

      Why be torn? There will NEVER be a shortage of people ready to gobble mindless entertainment. What you do as a self-aware person doesn't mean fuck all to the drones, so make stuff that makes money for you and then enjoy the
      power money gives you. You cannot (no one can) ensmarten the drones. Leave them to their American Idol and other comforting bullshit. They don't care what you want.

      "Someone should put some of their newly-acquired brainspace into finding a way to make TV more socially-and-interactively useful, so I don't have to worry so much."

      They did. It's called a computer.

      --
      "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  3. Maybe, maybe not by AmazingRuss · · Score: 3, Insightful

    I've been without broadcast TV for 15 years or so, and I find plenty of other trivia to waste my time on. Lacking the daily homogenizing input, I am kind of awkward in conversation with strangers or casual acquaintances. I don't know any of the little catch phrases from the sitcoms, or what any of the sports teams are doing. It would do my social life a lot of good if I watched TV, but I just can't hack it.

    I also think that it's a good thing a lot of these folks have the TV to watch. It gives them something to talk about, and keeps them inside, out of trouble. I don't think the infinite number of monkeys technique really applies to advancing human thought. If they're captivated by sitcoms, it's doubtful they are going to have much to contribute.

    1. Re:Maybe, maybe not by Anonymous Coward · · Score: 0, Insightful

      Could it be you seem awkward in conversation because you are a condescending arsehole and the conversation dies in your presence because other people just want you to fuck off? It sounds to me you just have no social skills and rather than address your own obvious weakness you prefer to blame everyone else for liking TV or sport.

      Like whether you watch TV or not and what you watch if you do has any bearing on your usefulness as a human being. You could be the greatest humanitarian in the world who saves lives and changes the world yet think "Mr. Bean" is the height of comedy. You could be someone who refuses to watch TV and pontificates on the state of the world via the internet. Who is the most worth while human being?

    2. Re:Maybe, maybe not by AmazingRuss · · Score: 3, Insightful

      You get out there and inspire the Muggles, and see where it gets you. Trying to push the back end of the bell curve into the front is very rarely a rewarding endeavor. As far as I'm concerned, the only way to deal with them is to be polite and get away as soon as possible...which is how I expect them to treat me too, given my ignorance of things that interest them.

      I have an endless store of engineering trivia, others have an endless supply of pop culture trivia. It's not good, bad, or otherwise.

    3. Re:Maybe, maybe not by anagama · · Score: 2, Insightful

      Wow. He wasn't pontificating -- he was discussing his personal experience with not watching TV for an extended period in the context of a topic related to how TV wastes resources. He brought a perfectly relevant perspective -- not a sermon.

      I'm also a TV refusenik, and while I don't know if the GP is like me, I do know I don't go around willy nilly saying "I don't watch TV". It comes up from time to time when someone alludes to something I've never seen, so I'll have to ask for clarification, but I'm not pontificating in any way.

      What amazes me is that a small number of people get so defensive about TV viewing habits, as if my refusal to engage (*) is some sort of personal attack. Everyone should spend their time how they want to, but I suspect that those who get defensive about how they spend their time, have some internal voice telling them they should spend it differently. Either that or they're ridiculously hypersensitive.

      (*) I should note, I am no longer completely TV free -- I do watch certain shows on DVD or iTunes. I am however, completely commercial free and for me, the time spent watching commercials felt utterly wasted -- it was the main reason I quit. I also had difficulty controlling how long I'd watch. When the content is not streamed constantly to my set, but I have to select and pay for it individually, it helps me be selective. If there's nothing to buy, I have nothing to watch. My current problem though, is spending too much time online. I need to work out a cure for that like I did for TV 15 years ago.

      --
      What changed under Obama? Nothing Good
  4. Re:Interesting Analysis by Beryllium+Sphere(tm) · · Score: 2, Insightful

    Wait until they discover that, as the proverb says, "a change of work is the best rest".

  5. Re:Fascinating by Anonymous Coward · · Score: 2, Insightful

    The age of mediocrity. The irony is that TV makers brought it onto themselves by constantly lowering standards. The overall productivity of millions of people might topple the productivity of a couple thousand professionals, but it comes at the cost of having to deal with mediocre performance in order to not turn off contributors. If something good comes of it, I would like it to be that professionals realize that their only chance is quality, not finding ever cheaper ways to produce filler.

  6. Bullshit by Neon+Aardvark · · Score: 1, Insightful

    A. Wikipedia has no original information (in theory), it is a repository of cites, so it's a poor choice for what could be accomplished by people using their leisure time to work and actually create something new.

    B. What could have been done by all the people reading about this study? And these are intelligent, slashdot-people. Well, some of them.

    C. How much productivity, measured in Swimming-Pool-Empire-State-Building-Einstein-Years, is lost by not embracing genetic manipulation to improve average intelligence and produce a master race?

    D. Yawn.

    --
    Azural - instrumentals
  7. Re:Fascinating by LaskoVortex · · Score: 1, Insightful

    And I'm not entirely convinced but I really hope he's right.

    He's right and his proof was made before he wrote the article, evidenced by the existence of Wikipedia itself. For this one project alone, 1/10,000 of the cognitive surplus of one year has already been harvested.

    He['s] making a compelling case for the end of the TV era.

    One can only hope. The TV is last century technology. It brought information into the collective consciousness. Computers and the internet will likely prove to be as powerful this century.

    His major point is that TV is a 1-way collective technology while computers are a 2-way collective technology. So, while advertisers and TV companies guided collective thought for the second half of last century, the internet makes it possible for the masses to guide collective thought today. Hopefully the trend will go in this direction. Only legislation could reverse it.

    --
    Just callin' it like I see it.
  8. Re:Fascinating by kestasjk · · Score: 3, Insightful

    I don't know anyone that still watches TV like people used to in the 90s. I haven't rtfa'd yet, but if he's saying that those hours will be put to good use now that we're not watching sitcoms I'm not so hopeful; it's not like you can't waste time on the net, that's all a lot of people (most?) use it for.

    --
    // MD_Update(&m,buf,j);
  9. Re:Fascinating by athmanb · · Score: 3, Insightful

    He's probably right, the TV era is going away and getting replaced with the MMORPG era.

    Not that it makes any difference whether we waste our time on soap operas or getting epix though.

  10. Re:Fascinating by Original+Replica · · Score: 3, Insightful

    The irony is that TV makers brought it onto themselves by constantly lowering standards.

    I don't think that's true. Compare a season of "Heroes" to a season of "A-Team" or "Night Rider". Look at the quality progression of "Star Trek" "Star Trek:the Next Generation" "Battlestar Galactica". I think television quality has migrated towards the extremes, there is some television that is very good, and some that makes Charlie the Unicorn look brilliant. I'm hoping that the rise of YouTube is going to be the end of reality TV.

    --
    We are all just people.
  11. Especially since by Sycraft-fu · · Score: 2, Insightful

    Sometimes you need mental downtime, just like physical downtime. If you've just finished running a marathon, you aren't really going to want to go shovel your driveway right afterwards, nor are you likely to be effective if you do. Your body is worn out and needs to relax. Well, the same is true of the mind after hard work. Sometimes you just need to relax. There is nothing wrong with this, and in fact can make you more effective when you do go back to work.

    Then, of course, there's the problem of assuming there's something wrong with goofing off. I don't know why some people seem to think life should be nothing but work. On the grand scale, what is the point of living if all you do is have no fun? There is nothing at all wrong with goofing off, and if people want to goof off by watching TV, that's fine.

    There is no reason why people should have to be (or even could be) productive every waking hour of the day. It's ok if you just want to kick back and goof off. After all, I'd say that's what the work is for in the first place.

  12. Tried it already by 77Punker · · Score: 4, Insightful

    I'm about to graduate from college and at the end of this semester, I realized I had a ton of math homework that I needed to do in order to pass. Why was this the case? I'm a smart guy so it's really not very difficult for me, and it's not just busywork.

    I had been wasting time playing video games. I decided about 3 weeks ago that I wasn't going to spend my time doing things that have no outcome and only serve as time sinks: no video games, no pot smoking, no TV watching(unless it's informative). Exceptions (like social events) do exist, but I've stuck to it.

    Since then, I put time into my senior seminar and it ended up kicking ass, done a whole semester's worth of math in about 4 straight days, greatly increased my guitar playing ability, learned to meditate, and learned a new programming language. I've also taken care of loads of smaller things I may have just ignored and come closer to some friends and family. Most of this great success is due to the fact that I've eliminated my biggest time sink (video games). I imagine I'll also have more money, since video games are expensive and I'm selling my X360.

    These changes have allowed me to come closer to my full potential, and I don't regret it one bit. For me, video games took hours (years?) of time that I'll never get back, but at least I'm young enough that it's not too late. I feel like I just woke up from a coma.

    I strongly encourage everyone to examine his time-sinking habits and eliminate them; it may change your life!

    1. Re:Tried it already by Anonymous Coward · · Score: 2, Insightful

      #1 Time sink: Slashdot.

    2. Re:Tried it already by Anonymous Coward · · Score: 2, Insightful

      I strongly encourage everyone to examine his time-sinking habits and eliminate them; it may change your life! Are you saying that I have to give up slashdot? 'Cause that's not going to happen.
    3. Re:Tried it already by antifoidulus · · Score: 3, Insightful

      The key isn't to get rid of it entirely, that is just going from one extreme to another. If you have to worry about being productive all the time you are just going to fizzle out more often then not. The key of course is moderation. Sometimes I find slacking off helps when I am at a standstill on a difficult problem. Just getting my mind off of it seems to allow it to wander and usually I will wind up figuring out the critical step while my nose isn't buried in a book.

      You can also find more productive ways of slacking off, if that makes any sense. For instance, my guilty vice is South Park, so I loaded up the latest episode today and watched it while I was on an elliptical machine in the gym(with a set of wireless headphones). I was able to watch the episode and workout at the same time.

    4. Re:Tried it already by Eil · · Score: 2, Insightful

      I was in the exact same place as you and came to the same exact conclusions. Throughout my teen years I was a video game fiend. Not just casual gaming mind you, but the long RPGs that take 50+ hours to beat even if you're in a hurry. Video games were literally my entire life. I didn't have many friends, I didn't date, I didn't even get the chance to experiment with alcohol and drugs with my peers. I just played shitloads of games. When I wasn't playing them, I was reading about them. When I wasn't reading about them, I was thinking about them.

      Fast forward to me at 20 years old. I was having some trouble getting past a difficult boss in Final Fantasy 9. It was late so I just gave it up and went to bed at some point. The next day, after I got home from work, I looked at the Playstation and somehow realized right then and there that battling imaginary monsters and exploring fictional worlds had absolutely no tangible impact on anything that really mattered in my life. So I simply went off to do something else instead.

      I always had an interest in computers and open source and quitting video games let me focus on them nearly full-time. Looking back, it's almost creepy how quickly I went from around 35 hours of video games per week for over a decade to nothing literally overnight. These days I only play games casually. Once every couple months I'll pick up the GameBoy Advance and play Sonic for a half hour, or perhaps plug in the old Playstation and whiz through a few levels of Wipeout XL. I go on an emulator kick about once a year. Other than that, nada.

      I'm not saying that quitting games turned me into a genius or a high-roller. In fact, my job bores me and the married life means that I have less time to myself than ever. But retiring the D-pad was possibly one of the best moves I have ever made and the timing couldn't have been better. Some people are in their 30's and don't realize how much of their lives they willingly forfeited to video games.

  13. Re:Fascinating by Anonymous Coward · · Score: 5, Insightful

    He's right and his proof was made before he wrote the article, evidenced by the existence of Wikipedia itself. For this one project alone, 1/10,000 of the cognitive surplus of one year has already been harvested. Right, because all of the mental effort that went into creating Wikipedia was taken from the mental effort that was wasted by watching TV, and not from anything else.

    Seriously, do you even know what the word "proof" means? Your statement isn't based on any kind of fact so it may not even be true itself, much less prove anything else.

    The article is based on two whopping unfounded assumptions:

    - That this cognitive surplus even exists. It's possible that people simply have a finite amount of thought available per unit time and that this thought is already being completely expended. The fact that people in the past had much less free time is meaningless; they also had much less requirement for thought in their work and in their lives. Maybe a consequence of the move from mindless drones to modern thought-workers is that there isn't much thought left to be used in the free time created.

    - That mental effort is interchangeable. This should be obviously false, not just unproven. It should be clear to anyone who has interacted with humans that when any kind of goal is at stake, some people's brains are vastly more effective at reaching it than others. If your goal is some physics problem, an hour of Albert Einstein's brain is probably worth more than the entire lifetime of that girl who made me a sandwich at the deli today. You can't say that there are X person-hours being wasted in front of the TV which could do awesome things if they were put to use elsewhere. These are not CPU cycles, you can't just load new software and go.

    Now, overall I think that the guy's talk has a good point and tells a lot of truth. But it goes too far when talking about mental effort as if it were fungible, and there's no way that any of his conclusions are proven at all, much less by the mere existence of Wikipedia.
  14. Re:Fascinating by sir+fer · · Score: 3, Insightful

    Improving the quality of TV is like improving the quality of shit...at the end of the day it's still shit.

    --
    Debian FTW ;o)
  15. Re:Fascinating by globaljustin · · Score: 2, Insightful

    The article is based on two whopping unfounded assumptions:
    - That this cognitive surplus even exists. It's possible that people simply have a finite amount of thought available per unit time and that this thought is already being completely expended.
    I agree and I'd go further to say that any human thought that does not lead to productive action is useless in the context of making some point about any 'cognitive surplus' lost to TV viewing.

    What's the difference if a construction worker spends his free time watching Blue Collar comedy tour or reading Sports Illustrated? Neither have any influence on his production, so any greater point about cognitive surplus wasted watching TV is meaninglesss.

    The problem is Shirky didn't take a few things into account:

    1. TV is analogous to several types of leisure activity. Any serious discussion of productivity or 'time' wasted watching TV much occur in the greater context of all the things people do when they are not working.

    2. Depending a person's main area of work, watching TV may be helpful, even necessary for them to work effectively. This factor must be taken into account. A person working in TV production, music, journalism...hell even health care, religious work, and education could find legitimate and relevant information on television that will increase their productivity and therefore not be a "waste of time"

    3. I can think of more, but I have an article to write, so I'd better not waste any more time posting about how this Shirky guy's ideas about wasted man hours watching TV are lacking basic support....ah irony
    --
    Thank you Dave Raggett
  16. The time you enjoy wasting is not wasted time. by Anonymous Coward · · Score: 2, Insightful

    - Bertrand Russell

  17. yeah the web has totally changed this by Trepidity · · Score: 2, Insightful

    Unlike that shitty stuff on television, we produce only the finest art on youtube.com.

  18. Re:Fascinating by cbreaker · · Score: 2, Insightful

    Yea.. and you don't own a TV, right? You're so trendy and hip that I think I'm going to puke.

    And don't even try to tell me that things like YouTube make TV unnecessary, because if you think TV is shit, it's much, much worse on YouTube. I think I drop an IQ point every time I hit that site.

    --
    - It's not the Macs I hate. It's Digg users. -
  19. TFA's still full of it by Moraelin · · Score: 2, Insightful

    TFA is still full of it, IMHO.

    1. As others already pointed out, you _can't_ do mental work for 16 hours a day and still be top-productivity. And the GP's post isn't just "possible", it's actually proven.

    I remember at least one study where some students were asked to solve some complicated maths problems. Some were told to take a break, get a good night's sleep, etc. Some were told to forge ahead, keep at it all day, and generally do the kind of 16 hours a day mental work that TFA implicitly assumes possible. (You know, the whole assumption being that you could work on Wikipedia if you weren't watching TV.) The guys who had a more humane schedule actually finished faster.

    You can see this in places where massive overtime is constantly demanded too. (E.g., most of the computer games industry.) In the long term people just get tired, make more mistakes, and eventually burn out.

    The brain does tire, same as everything else. You can cheat a bit by using different parts of it. E.g., if you write programs at work, you write about physics on Wikipedia or do some creative stuff at home. But even that only goes so far.

    We also know by now, that the brain has finite buffers. And overflow just causes E.g., the first (short-term) buffer is only 8 seconds. If you don't take a short break (just watch the ceiling for 10 seconds, or do 10 steps around the room) to let it flush when you overload it, data starts being discarded. The next one we know about is about 3 days worth, and apparently data from it is only "persisted" to permanent memory during REM sleep. Again, ploughing through a lot of information too fast, and/or skipping enough sleep, can cause data to be lost. (Essentially doing 2 all-nighters before an exam in college guarantees that you'll know that stuff for the exam, but forget it immediately afterwards.)

    So, yes, it is not only possible, but known and proved that people can only do so much mental work per day and still be productive.

    2. It's also a matter of interests. You're the most productive for the things that keep you at least a bit interested and maybe even entertained. E.g., if you're fascinated by, say, history but hate geography, you could maintain some history pages on Wikipedia, but basically trying to maintain geography pages would be a chore.

    What I'm getting at here, though, is that only a narrow minority of the population, the "nerds", develop some sort of obsession with a narrow domain. (It's one of the invariant symptoms in Asperger's, for example.) Or enough of it to do it in their free time.

    Most of the people just don't develop enough of an interest in anything to really further human knowledge. Even if you could un-invent TV overnight, they'd go to the pub instead, not start studying some science. And if you forced them at gun-point to do science in their free time, they'd take it as a chore and do a half-arsed job that doesn't really benefit anyone.

    3. Singling out TV is freaking stupid. For as long as we have a recorded history, and even from the primitive tribes we found, people have _some_ time where they just relax and/or are entertained.

    They go to the pub, or sit around the fire and gossip, or have a tribal dance in the village centre, or whatever appropriate for the time and place. Long before TV and computer games, people played cards, dice, or whatever other unproductive passtime. Chess was invented as a 4 player wargame, actually modeling the units used at the time. It was the primitive version of Command And Conquer, not t3h uber-intellectual challenge for nerds. (Then they figured out that, many centuries before the Internet, it's a pain to find 4 players at the same time. So they made it for 2 players, each taking command of 2 armies. That's why you have 2 of each piece. And one King became Grand Vizier, and the most powerful piece in the game. It's what now we call a Queen.) Etc.

    Or if we're at "TV", people used to go to a theatre for exactly the same purpose as watching a movie on TV. Pretty much any

    --
    A polar bear is a cartesian bear after a coordinate transform.
  20. A Modern Problem by Aceticon · · Score: 2, Insightful

    There seems to be a widespread assumption in modern western societies that free time = wasted time.

    Somehow there's an expectation that people should use every waking moment to do something "productive". The best example of this trend are Blackberries and how they so often are used to extend one's working hours to to every single free moment we had left.

    Especially in Anglo-Saxon societies, people are expected to work continuously, eat at their desks,have no breaks and take work home with them - it's nuts: half the mid-level decision makers seem to be in a constant state of overstressed exhaustion, so no wonder overall corporate productivity is low, wrong decisions are common and a state of barely contained chaos is the rule. Nobody is thinking of the big picture - they're all keeping up with the flow of data (95% worthless chaff) and running around putting out fires.

    And now this article ...

    This is totally against the way the brain works - people absolutely need some sort of mental "decompression" time. Passive consumption of intellectually-undemanding TV entertainment is a form of relaxation and release from everyday stress.

    Television might be crap, but it serves a purpose - entertainment without requiring any effort: call it chewing-gum for the brain.

  21. Re:Fascinating by Anguirel · · Score: 2, Insightful

    I disagree with the premise that all time spent watching TV is not productive. Even when watching shows which are not directly educational, it is time spent generating a common framework for discussion and discourse, it enables consideration of various hypothetical situations, and enhances the ability of people to consider various possibilities. Unless you consider all art appreciation and cultural achievement, along with most of philosophy, to be not productive in any sense.

    You could as easily say "time spent reading is time spent *not* being productive" or "time spent talking about whether an Artificial Intelligence deserves rights and 'personhood' is time spent *not* being productive" -- which could be strictly speaking true (nothing is directly produced) but the indirect effects of those thoughts and discussions and things read, and shows watched can lead to very productive efforts.

    --
    ~Anguirel (lit. Living Star-Iron)
    QA: The art of telling someone that their baby is ugly without getting punched.