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Smartphone Battle Is Shaping Up As RIM Vs. Apple
TeknoFin notes a piece in the NYTimes on the fight RIM finds itself in as the smartphone market shifts to a consumer focus, impelled by the iPhone. For the last 10 years RIM has dominated a smartphone market consisting mainly of email-obsessed corporate professionals. Analysts wonder if RIM can hold on to their lead as their strengths — such as cozy relations with cell carriers worldwide — are diluted by new entrants Apple and Google, who are "vocally trying to dislodge the carriers from the nexus of the North American wireless market." One of RIM's strengths in the corporate market has been their security. Yet Apple executives have said that one-third of Fortune 500 companies were interested in giving iPhones — with all their known and potential security holes — to their employees.
And again U.S.-centric media act as if the U.S. market is representative for the whole world.
Here's a hint: RIM is only a player in push-mail smartphones. Worldwide, the major smartphone platform is Symbian. Apple may as well not exist in the world-wide market. I have seen a colleagues iPhone, and it is a nice little machine, but it is currently geared more for multimedia use than as a business smartphone. It will take Apple at least one more generation to actually become a threat to Symbians dominance of the marketplace.
Of course, compared to the other bit players in the marketplace, if one company can pull off a landslide shift in marketshare, it will be Apple. It helps that they understand Marketing extremely well.
Mart"I know I will be modded down for this": where's the option '-1, Asking for it'?
The iphone, warts and all, appears to be an actual platform. It's actually usable. Every blackberry owner I've seen so far sees it as a mail client, there are very few third party apps and they're not widely known.
The iphone will have third party apps(thanks to the controversy that it didn't) and people will know about them. I'd say that's a good reason to worry at RIM.
I'll miss my palm when my company gets to me, but I hope they replace the blackberries they have with iphones, not force the blackberries onto us.
HTC make plenty of excellent Smartphones. A lot of companies are giving their staff these Windows Mobile devices as they are cheap and have push email from an Exchange server.
Not particularly a fan of Windows mobile, but it does the job well enough to make this a 3 horse race.
Signature v3.0, now with 42% less memory usage.
So, with this expansion in the market, there should be a whole lot more RIM jobs available. Err, and Apple jobs. Obviously.
apterous.org
First let's look at the market share.
http://en.wikipedia.org/wiki/Smartphone
Looks like TFA just picked a few from the bottom of the market share list for Q4 '07 and called them the new front runners!
Kinda hard to discount WM with %12, and with Nvidia's new processor for WM (yes it plays quake 3) for mobile phones it's a shoe in as an IPhone killer. Apple keeps locking up their platform more and more: no browsers, music players, applications that run in the background, all because apple doesn't want competition on their phone.
----Digression---
Didn't MS get sued for being a monopoly when it included a browser? Somthing you need if you want to get another browser or anything of the Internet (I guess you can use telnet). They didn't say "no browsers but ours" they just included it for free. Apple specifically states that you can't make a browser on their IPhone OS and everyone looks the other way? What a bunch of bias bullshit.----EODigression---
I think it's way to early to say what "two" big players are going to be left, at this point it's obvious it's not going to just two, there are 4 or 5 or more and I doubt the "big" one's are going to be Apple and RIM, Apple doesnt care a rats ass about security (Safari accepts invalid 3rd party certs 100% of the time, and don't get me started on the IPhone itself.), and RIM's idea of 'PUSH EMAIL' is: "buy this $5000 software from us to give your email server "RIM PUSH EMAIL" and god help you if their racket of a service fails, not to mention their complete lack of hardware innovation in the last decade. IMHO Apple and RIM seem like the least promising.
The reason RIM has the business market is that they have features which mate it scalable for the enterprise, every other player hasn't matched features for that target market.
The ability to brick lost phones, encrypt contents, apply IT security profiles, provision remotely over the air, sync to the server to make the hand-held expendable, data modem for the laptop, etc. And there are apps for the BB for many major ERP and sales tools. The key business integrations for the road warrior are already there.
I think the iPhone et al are cool as a *personal* tool/toy but more often than not, they don't scale into a company where protection of IP and low TCO are mandated. For your personal use, you can absorb all the geekiness you want because the support required starts and ends with yourself.
Try to deploy 1000 iPhones in a company and you're going to hemorrhage money.
RIM isn't as sexy but it's a stable, known, scalable, and for the most part, secure solution.
My guess is that someone at Apple is either pulling this out of their arse, or it's from some sort of survey of Fortune 500 executives
Actually, it's from their quarterly earnings conference call last week. Apple reported that over one-third of the Fortune 500 has applied to Apple's iPhone 2.0 beta Enterprise program, along with over 400 higher-education institutions.
Blackberry has 11% of the global market even though 3/4 of its users are in North America. Windows Mobile has 12% of the global market and its users are fucking everywhere.
As a result, Blackberry dominates the North American smartphone market.
You may find this to be in direct conflict to your statement "Blackberry has never, and will never, dominate any smartphone market whatsoever."
Your post is a whole bunch of nonsense. Yes, Symbian has market dominance outside of North America. However, even by your own admission, "They may have some extra technical management stuff, but all of that will be in the next WM (and probably Symbian, too) release"
Have you ever considered that the cost of using Blackberry is worth it to some companies so that they can have these features right now on hardware that isn't a goddamned toy?
So please spare us your elitist bullshit. I don't give a good goddamn if you're from Europe or if you have the best smartphones over there. This doesn't make any difference if you don't have any goddamned clue what you're talking about.
"I hope I don't make a mistake and manage to remain a virgin." - Britney Spears