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Google To Be Sued in UK For Trademark-Linked Ads

Posted by timothy on from the some-people-are-idiots dept.

nuke-alwin writes "Channel 4 news in the UK is reporting that Google will be sued by Lastminute.com for the way it sells advertising. Adverts from competitors will now be displayed when searching for some trademarks. Google says consumers will benefit. Some trademarks become so familiar that all similar products are known by the trademark name: Coke and Hoover, for example. I think searching for these kinds of words should allow competitors to advertise their similar products."

4 of 235 comments (clear)

  1. For A Ransom of...$1. by Prius · · Score: 3, Funny

    Oh, Google's being sued. I thought Google was suing the UK. For $100 billion canadian...I've got to stop reading this at five in the morning. Don't ask me how many times it took me to type that sentence. Please.

  2. Re:Coke and Hoover? by Anonymous Coward · · Score: 2, Funny

    That caught me off guard, too. I didn't know that building dams is such a competitive business.

  3. Re:Coke and Hoover? by SL+Baur · · Score: 2, Funny

    Hoover? I never hear anyone say, "go get the Hoover." *Nothing* sucks like a VAX!

    http://dictionary.reference.com/browse/VAX
  4. Re:Abuse of what trademarks are for... by ScrewMaster · · Score: 2, Funny

    No one deserves to sell an inferior product just because of their ad budget.

    As apt a description of what's wrong with Microsoft, General Motors and a hundred other major corporations as anything else I've heard lately.

    --
    The higher the technology, the sharper that two-edged sword.