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Most Business-Launched Virtual Worlds Fail

bughunter writes "Internet consultant firm Gartner claims that only 1 in 10 commercial virtual worlds succeeds, and most fail within 18 months: 'Businesses have learned some hard lessons," Gartner analyst Steve Prentice said in a statement released Thursday. "They need to realize that virtual worlds mark the transition from Web pages to Web places and a successful virtual presence starts with people, not physics. Realistic graphics and physical behavior count for little unless the presence is valued by and engaging to a large audience."'" Hard to believe it's even as high as one in ten -- most "virtual worlds" with obvious commercial trappings certainly don't inspire much besides mockery.

2 of 72 comments (clear)

  1. Re:Most Businesses Fail by smittyoneeach · · Score: -1, Offtopic

    let's just declare this thread successfully finished
    But, no one has bashed AOL yet!
    Oh, wait, that was Bob Pittman
    http://www.youtube.com/watch?v=V3FnpaWQJO0
    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  2. Re:Sturgeon's Law by smittyoneeach · · Score: 0, Offtopic

    (Psst: the Gaelic in your sig contains some misspellings.)

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear