Viacom Nudges Some Premium Content Online, For Free
amplt1337 writes "Debates about the profitability of 'free' continue to rage, but at least one major media conglomerate — Viacom — is pushing forward with releasing paid-for content for free on the Internet. Of course, the prospect of free and easy full-length Daily Show episodes has caused some tension with cable providers, who pay a hefty premium for a heretofore-exclusive right to distribute the conglom's content (there are obvious parallels with the conflict between labels and musicians). What strikes me as really interesting is that even an old, entrenched company like Viacom has enough vision to see the opportunity for increased profits through free distribution — provided they can control that distribution (see their YouTube lawsuit) and have discretion over just how free they go. Of course, the NYT itself has had its own experience with expanding access to previously fee-based content ..."
...what they're essentially saying with that lawsuit is that they want their content available for free, but they want to be the ones handing it out.
This makes sense. If I'm going to give away a resource for free, I want to be the one (and the only one!) who makes money off it. If that means I have to restrict who/where/when this free content can be distributed, so be it.
Trouble is, trying to give something away for free and then restrict where and how that something is used, doesn't quite work. They're not losing any money off the sale of that product.
...So how can they sue YouTube for damages when they're planning on giving it away free anyway?
the *free* is not going to lure me.
They called me mad, and I called them mad, and damn them, they outvoted me. -Nathaniel Lee
What the hell does any of that have to do with copyright? Copyright is a way of legally enforcing the traditional "you want it, you pay for it" means of exchange for a good which is easily obtained against the wishes of the seller. If I wish to make my scribble drawing only available to someone who has paid me for it (or bought a copy of said scribble drawing from a previous owner), that's my right. Copyright is a way for me to protect that right, it has nothing whatsoever to do with the cost of copying/distributing works. In fact, the cheaper it is to copy, the MORE necessary it is to have legal protection of the creator's rights.
"16MB (fuck off, MiB fascists)" - The Mighty Buzzard