Activision/Vivendi Merger Looms, Fallout Continues
Ever since the announced merger between Activision and Vivendi Games the community has been all aflutter with speculation and fallout. Here we are, six months later, and the shockwaves continue to resonate throughout the industry as the actual merger looms closer. Gamasutra has an in-depth investigation of what this deal actually means and what some of the details might be.
Well, I'd certainly hope Fallout 3 would continue development seeing neither Activision nor Vivendi have anything to do with that game. ;)
"I am the king of the Romans, and am superior to rules of grammar!"
-Sigismund, Holy Roman Emperor (1368-1437)
i started online gaming with diablo (brief stint for a month) in 1998, and then at the same year with starcraft, full fledged.
i witnessed how blizzard, a fantastic gaming company, was totally f@cked up by a shitty merger resulting in despicable shareholder pressure, losing vision and path. oddly, starcraft as a game rather escaped the disaster that has befallen blizzard as a company.
what happened to wow could be shown as the perfect example on how a trend setting game has been turned into a pitiful cash cow, just after the fashion of gamebreaker of the gaming world, soe.
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In case you were wondering, yes, Blizzard and its assets have pretty much been priced into the stock already. Now that the merger is looking solid and ATVI revised profits upwards a few weeks ago for 07, the stock has gone to $34 after hovering around $27 for a few months.
A friend close to the two companies says: A stock price of $40 is likely to take some time (18+ months) and would be contingent on the performance of both Activision Blizzard and EA. EA will probably need to slip to the #2 publisher in order for Activision Blizzard to consistently trade over $40.
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Guitar Heroes of Warcraft ?
Large publishers seem somewhat obsolete these days. These publishers are hard-wired for physical distribution. They spend probably half the whole budget on marketing.
With publishers like steam, I'm not quite sure these old school publishers are even necessary.
A small development house can now sell on steam and provide their own marketing in the form of a website and advertising on web television networks like revision3.
That way, they can provide most of their budget to the actual game instead of 9 television commercials and booth babes. Though we'd miss the booth babes.
sound off, are these bloated draconian publishers really still necessary?
They're using their grammar skills there.
If you have "Keeping-up-with-the-Jones" syndrome then no, you will never be satisfied with WoW because there will ALWAYS be someone with more time to lose on the game than you. The same applied to "skill-based" mmorpgs like UO; the more you practiced and accumulated wealth the more advantaged you became.
Your problem is envy, not mmorpg design.
I never spellcheck and I freely admit it. Save your karma for more worthwhile "lol erorrs" replies
Last I had heard was that they were suing each other, but still wanted to be partners. Vivendi was suing Valve because Vivendi felt lied to about the popularity of Steam, and Valve was suing Vivendi over some deal Vivendi had with cybercafes where they were doing leasing on the original Valve games... something like that. I hadn't heard any updates on either of those topics, so I figured they just got settled out of court.