Analyzing Apple's iPhone Strategy

Galen Gruman submitted infoworld's summary of Apple's grand strategy for the iPhone. He points out that the real important part of the new iPhone is the software, not the hardware. He talks about the new SDK stuff, the ad-hoc app distribution, and other stuff. It's a reasonable read if you have been ignoring the iPhone and want to know what the hype is about over this release, but doesn't break any new ground if you've been paying attention.

Comments

A first! A useful summary?!?

[Kostya]

It's a reasonable read if you have been ignoring the iPhone and want to know what the hype is about over this release, but doesn't break any new ground if you've been paying attention.

Thanks. That was truly one of the first useful summaries I have read in a while. Now I can skip TFA ;-)

Re:Slow news day?

[dreamchaser]

This is /. as you pointed out. If Steve Jobs takes a crap it makes the front page. Everything Apple makes the front page regardless of whether it's consequential or not.

In short...you must be new here :-)

I took a look at an iPhone the other day

[Centurix]

That someone imported into Australia, interesting device. Not sure I'm interested in it though.

There's a bit of scope in the market for software giants to chip into this.

gPhone - Targetting non-evil people, has 11 buttons, 0-9 and a "dial/hangup/camera/gps/play music/search" button
MSPhone - Steve Ballmer made one for himself out of a tennis racket, twine and bleach, bundled with a left over Zune to provide fully functioning WMA support.
jPhone (I know a lot of phones run java already) - You get two phones, a client phone which makes all the calls, and a larger server phone which does all the connecting to the towers. You can upgrade to a 3-tier mobile phone system, using mochaFrappeLite. Bundled with a free tweed jacket with leather patches.

Re:Objective C

[Anonymous Coward]

It's a great language actually ... dynamically typed, garbage collected. It's not vary Java-like, so some will surely hate it. But it's powerful and elegant in its own way.

Re:Objective C

[jo42]

Why? Because it's not Java?

Re:Objective C

[EastCoastSurfer]

If you know C and any OO language then obj-C should be easy for a real developer to pick up. Keep in mind that C runs just fine on the iphone (at least on the simulator) you just won't have access to any of the Cocoa frameworks and thus no UI.

Hope Steve gets better

[Gorimek]

In that case Jobs has a pretty massive constipation. I hope he finds relief in some way.

Re:Objective C

[m.ducharme]

Oh come on, how many HR bean-counters know how to use grep?

Re:Objective C

[slawo]

Because you are only capable of knowing a set number of languages? Yes he uses the d20 system... When you are a level 3 programmer, you have little squares in your head so you can learn only 3 level 1 languages and 1 level 2 Language.

Re:Strategy?

[Cro Magnon]

Wait a minute! Are you telling me that it has a phone too?