UK's House of Lords Speaks To Voters Via YouTube, Blogs

PHPNerd writes "In a bold move to connect with the next generation of young British voters, the House of Lords has launched a YouTube video series that will detail what it does and make it more accessible to the younger generation. It accompanies an experimental blog in which various Lords write about political issues and can receive feedback from anyone around the world. The article quotes spokesman Owen Williams saying, 'We're trying to engage with younger people and people who may not be interested in politics. We looked at YouTube because it appeals to people outside the political elite.' Is this doomed to failure, or should more governments be doing something similar?"

Comments

Will it succeed? Depends on the execution...

[religious freak]

If they try to "make it cool" in an attempt to make it accessible, it will fail and be quite embarrassing (see HoL rap above!).

If they make it accessible by speaking plainly, relating the issues to how they affect young people, Britain, and the world, it might have a shot at moderate success. (particularly if they show it in schools)

In any event, if executed halfway decently, I believe they should be commended for trying, regardless of the outcome.