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Twitter As a Campaigning Tool

labourstart writes "Meetup.com wasn't designed to help presidential candidates and Twitter wasn't supposed to be a campaigning tool. But LabourStart's Eric Lee argues that Twitter may be just what unions and other campaigning organizations have been looking for — a way to cut through the background noise and reach their members."

92 comments

  1. A tool I can't use by stoolpigeon · · Score: 5, Informative

    I've never used twitter. But I keep seeing so much about it - a comic at Penny Arcade, articles, political events and such. So I thought I'd check it out. Went over to sign up and was told that it was under heavy load and to come back later. (Twitter is over capacity. Too many tweets! Please wait a moment and try again.) I've tried a few times in the last week or two. Looks like that thing is suffocating under its own weight.

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    1. Re:A tool I can't use by edwebdev · · Score: 3, Insightful

      On the rosier side (for Twitter), overdemand means that the service is popular to the extent that its original hardware can't keep up. This problem can be solved simply by hardware improvements. Twitter would be far less usable and less valuable if nobody wanted to use it.

    2. Re:A tool I can't use by stoolpigeon · · Score: 1

      Do they make any money? If not - simple hardware improvements are not simple.

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    3. Re:A tool I can't use by maxume · · Score: 2, Funny

      It isn't strictly linear. When Scoble blows his nose, there are 25,000 people that want to know about it. If he blows his nose and takes a wizz within a few minutes of each other, he generates thousands and thousands of messages in the same period of time that many thousands of users generate approximately 2 messages.

      --
      Nerd rage is the funniest rage.
    4. Re:A tool I can't use by Anonymous Coward · · Score: 3, Funny

      You twitter and waste the hours in an offhand way. And then one day you find ten years have got behind you.

    5. Re:A tool I can't use by amliebsch · · Score: 2, Funny
      The sun is the same in a relative way, but you're older,

      Shorter of breath and one day closer to death.

      --
      If you don't know where you are going, you will wind up somewhere else.
    6. Re:A tool I can't use by jaguth · · Score: 1

      Okay, poop is coming out... from presidential campaign

    7. Re:A tool I can't use by AmaDaden · · Score: 1

      But now you have ten years of tweets to remember them by. Hey remember that time Gabe pooped? Ah memories....

    8. Re:A tool I can't use by Anonymous Coward · · Score: 0

      No one sent you an SMS message informing you when to run, you missed the starting gun.

    9. Re:A tool I can't use by Lennie · · Score: 1

      Actually it's an architectural problem and they said they are working on it.

      --
      New things are always on the horizon
    10. Re:A tool I can't use by DMUTPeregrine · · Score: 1

      So you run and you run to catch up with the Sun but Java's still closed.
      Racing around to recode that sound lib again!

      --
      Not a sentence!
    11. Re:A tool I can't use by eugene+ts+wong · · Score: 1

      I think that the servers are experiencing problems due to lack of design.

  2. Useful? by dintech · · Score: 3, Insightful

    If it's to be a really great campaign tool, then surely it should be something that a large percentage of the population use. I don't think that's Twitter somehow.

    1. Re:Useful? by AkaKaryuu · · Score: 1

      When you get enough campaign commercials using the always hot topic of terrorism as a way to scare the population and encouraging the use of these twitter lists for terror level alert warnings; you will see an increase in users. I've never used twitter, myself, however I can imagine that if it is an easy sign up with minimum forms and messages sent directly to however you want them... it seems pretty user friendly which would be perfect for the technologically inept voters out there. Plus, those people who sign up will be so impressed with how they learned a new technological feature that they will tell their friends to brag. Those friends may then want to keep up with the Jones's and will sign up for themselves. Repete steps as needed then you will find a much larger user base. Viral marketing at it's best for this website, in my opinion. What better way to get your product out there than having the candidates the whole world is listening to push your product?

    2. Re:Useful? by SirLurksAlot · · Score: 1

      It depends, what demographic are you aiming at? Something like this would probably work well for the same crowd that uses the usual swath of social websites (Mostly twenty-somethings who are fairly tech savvy) that are used to communicating via email, text messaging, and IM. On the other hand this method would obviously not play well with, say, senior citizens. Of course, there is no reason to think that this method would be the end-all be-all of communication, but it might help to bring in specific demographics. It all depends on what your intent is, and who you are using it for.

      --
      God, schmod. I want my monkey man!
    3. Re:Useful? by Yvanhoe · · Score: 1, Flamebait

      A large percentage of the population use a browser. Twitter only has to be used by people emitting informations.

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    4. Re:Useful? by Gewalt · · Score: 1, Funny

      Useful? no. There is nothing useful about twitter. Twitter is for making fucking twits look and act like fucking twats. Yes, yes, troll, whatever. What can I say, people who twit look and act like twats.

      --
      Modding Trolls +1 inciteful since 1999
    5. Re:Useful? by Anonymous Coward · · Score: 0

      Repete steps as needed then you will find a much larger user base. Pete and Repete were sitting on a boat. Pete fell out. Who was left?
    6. Re:Useful? by DigitAl56K · · Score: 2, Interesting

      Twitter is great because you don't receive spam from people you don't follow. There is nothing more annoying right now than all the campaigners flooding the web with political spam. Spamming on Twitter ends up in people unfollowing you quickly, so I'd be interested to know how exactly it can act as a campaigning tool except to people who are already your supporters?

    7. Re:Useful? by strabes · · Score: 1

      Especially true since the majority of people on twitter are dumbass twelve-year-olds*. *I have no idea if this is true. "Dumbass twelve-year-olds" is simply a catch-all category for people who are either a) too young to vote or b) not going to vote anyway because they're too busy on twitter.

      --
      Its = possessive. It's = "it is"
    8. Re:Useful? by Dare+nMc · · Score: 1

      except to people who are already your supporters?
      if your supporters have friends... Email last week that went NRA->friend of mine->me That shock my faith in Obama (not enough to go McCain though.)
      He can't send one of them a week. But a couple a year is all that's needed. More targeted also, since many positions piss off half the people, it may be possible to target based on a profile, and avoid sending too many facts. (not good for the public, but...)
  3. The big joke is... by tjstork · · Score: 5, Informative

    That, these guys are basically sending out junk mail too. They want to send out more messages like - "Oh give us money, and we will save you".. just like everyone else on the planet.

    I swear, we could make a bunch of ELIZA - like bots that would replace 99% of the political activity web sites for all political persuasions...

    --
    This is my sig.
    1. Re:The big joke is... by stoolpigeon · · Score: 1

      Yeah- I got emails from my party (I'm not really into politics - but I guess that is accurate) and it gets old really fast. I just got off the mailing list because it was so obvious what they were doing. Maybe I just haven't bought into the propaganda enough to look forward to that kind of stuff, but for me it was just more advertising though slightly more targeted than some of the other spam I get.

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    2. Re:The big joke is... by Bill,+Shooter+of+Bul · · Score: 1

      Abso-freaking-lutely. Has anyone checked Rush's pulse lately? How sure are we that he didn't die of heart disease and was replaced by an automatronic Eliza bot?

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    3. Re:The big joke is... by dreamchaser · · Score: 1

      I made the mistake of giving money to a Senatorial candidate once a couple of cycles back. After that for YEARS I got tons of snail mail from his party and other affiliated groups asking for money. The funny thing is I am a registered Independent, and most of the mails were form letters assuming I was a party member.

      I finally wrote the committee and told them that I would not give another dime to another candidate if I got any more mail. It actually worked. I still won't give anymore though; it left a bad taste in my mouth. It's bad enough that the charities I donate too have also sold my name to other charities. I had to write letters saying 'I only have so much to give. If you want my money, stop selling my name'. That actually worked too, at least for the time being.

    4. Re:The big joke is... by stoolpigeon · · Score: 1

      They probably spent more than you gave, sending you mail. Nice.

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  4. OMG, theyve invented Usenet by Gothmolly · · Score: 5, Interesting

    So if I understand this right, its a sort of forum where people with similar ideas can communicate and contribute?

    --
    I want to delete my account but Slashdot doesn't allow it.
    1. Re:OMG, theyve invented Usenet by maxume · · Score: 1

      USENET doesn't have a 160 character limit.

      Of course, all USENET did was make it easier for like minded people to sit around a table, and all the table did was make it more comfortable and give everyone a place to put their beer.

      --
      Nerd rage is the funniest rage.
    2. Re:OMG, theyve invented Usenet by Kozar_The_Malignant · · Score: 5, Insightful

      >USENET doesn't have a 160 character limit.

      Just think how much better and more readable some newsgroups would be if it did.
      --
      Some mornings it's hardly worth chewing through the restraints to get out of bed.
    3. Re:OMG, theyve invented Usenet by techno-vampire · · Score: 2, Funny

      If nothing else, a 160 character limit would make the binary groups rather pointless. Of course, I don't see that as a problem.

      --
      Good, inexpensive web hosting
    4. Re:OMG, theyve invented Usenet by Anonymous Coward · · Score: 0
    5. Re:OMG, theyve invented Usenet by kat_skan · · Score: 1

      Are you aware you're effectively betting against people finding a way to distribute porn on Usenet?

    6. Re:OMG, theyve invented Usenet by Angostura · · Score: 1

      It would have take all of the fun out of alt.fan.warlord back in the good old days. Kibo's .sig would have had problems too.

    7. Re:OMG, theyve invented Usenet by Hillgiant · · Score: 3, Funny

      >>USENET doesn't have a 160 character limit.
      >Just think how much better and more readable some newsgroups would be if it did.

      I totally agree.
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      -
  5. Finally! by edwebdev · · Score: 5, Funny

    I'm getting so tired of having to read detailed documents that describe a candidate's position on complex and important issues. A distillation of once-meaningful information into painless and catchy sound bites is just what the doctor ordered.

    1. Re:Finally! by Jason+Levine · · Score: 5, Funny

      Exactly. If you find yourself unable to express your political views on a subject in 140 characters or less then you should not be allowed t

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
    2. Re:Finally! by dwayner79 · · Score: 1, Redundant

      I must say I wholeheartedly agreee. It is foolhearty to think that people today are going to spend more then a few moments of their busy da

      --
      Religion and politics, without the flame. godgab.org
    3. Re:Finally! by Anonymous Coward · · Score: 0

      Better red than dead

  6. Oh no by dedazo · · Score: 1
    Are the candidates going to raise a little army of outspoken make-pretend supporters??

    ...oh wait, wrong twitter.

    --
    Web2.0: I love when people Flickr my cuil and digg my boingboing until my google is reddit and I start to yahoo
    1. Re:Oh no by Anonymous Coward · · Score: 0

      context here for anyone who doeson't understand. here's yesterday's epic sock thread.

    2. Re:Oh no by Anonymous Coward · · Score: 0

      Just mod him down along with the rest of the obsessed twitter-haters

    3. Re:Oh no by billcopc · · Score: 1

      Actually, just mod twitter and his sock puppets down to minimize his effect and influence. There's nothing fundamentally wrong about hating shills, that's why they're called shills.

      --
      -Billco, Fnarg.com
    4. Re:Oh no by Anonymous Coward · · Score: 0

      No, hearing people bitch about him is more annoying.

    5. Re:Oh no by Macthorpe · · Score: 1

      That's what the friend/foe system is for. Good luck trying to do that with Twitter though, he'll just make more sockpuppets and you'll never be able to ignore him.

      --
      "It does not do to leave a live dragon out of your calculations, if you live near him." - Tolkien
    6. Re:Oh no by dedaz0 · · Score: 1

      or just probing your a$$ for your effort.

      --
      Trolling Slashdot is dreadfully easy [slashdot.org]
    7. Re:Oh no by Anonymous Coward · · Score: 0

      Slowly but surely

      - JM

    8. Re:Oh no by tepples · · Score: 2, Funny

      If twitter and his sockpuppets could just keep their posts under 140 characters, I wouldn't mind as much.

    9. Re:Oh no by Macthorpe · · Score: 1

      Zing!

      You, sir, win this round.

      --
      "It does not do to leave a live dragon out of your calculations, if you live near him." - Tolkien
  7. we need a visual allegory for this scheme by circletimessquare · · Score: 1

    say, a bunch of birds holding a large whale with nothing but string...

    http://www.maniactive.com/states/2008/06/top-2-reasons-to-love-technical.html

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  8. Twitter As a Campaigning Tool by Anonymous Coward · · Score: 2, Funny

    Am I the only one who thought the headline was accusing our good friend twitter of being a tool who is campaigning?

  9. reliability by spottedkangaroo · · Score: 1

    seems to be down to much to use for much of anything

    --
    Imagine if you weren't allowed to use roads because a bus company complained about your driving 3 times. --skunkpussy
  10. I just had a brilliant idea... by ibanezist00 · · Score: 1

    ...get rid of all relevant, important information, use talking points and soundbites and nothing but image and slogans to campaign. People will fall for it, and vote based on that, whilst being distracted from everything important.

    I'll call it "politics".

    --
    There are mountains to cross for those that are willing.
    1. Re:I just had a brilliant idea... by halivar · · Score: 1

      This is the 30-second news-bite generation. Could you see yourself reading volumes of material on the scale of the Federalist Papers (and opposing argumentative papers) just to decide who you want to be president?

      I'm rather ashamed to admit I probably could not.

    2. Re:I just had a brilliant idea... by ibanezist00 · · Score: 1

      Nah, but I'm thinking something in between the scales of those two situations. I'm tired of everyone my age voting based on a soundbite, and I'm tired of bickering. I want someone to just read a goddamn article once in a while, you know?

      --
      There are mountains to cross for those that are willing.
    3. Re:I just had a brilliant idea... by Anonymous Coward · · Score: 0

      Can you summarize that? That's too much to read at once.

  11. Just when it was down to 2... by gdog05 · · Score: 2, Funny

    Now we have one more campaigning tool in the race.

  12. Twitter, it`s a good idea. by Some1too · · Score: 1

    Personally, I had heard of twitter on and off in various places but had never really gotten into it. I now find myself regularly visiting the phoenix lander twitter page for short, informative and sometimes funny commentary. They`ve used twitter to reach out to an audience that might not of otherwise kept up with such an interesting project. I`ve found mny of the questions addressed on the page to be things I often wondered about myself regarding such projects (what OS does it run, how is the communication handled, recent discoveries).

    http://twitter.com/MarsPhoenix

    I don`t see why any group (politicial or not) wouldn't be able to use this to their advantage as means to cut through the noise so to speak.

  13. "spit": spam in twit by peter303 · · Score: 1

    Almost every web interfaces has been corrupted by paid or non-paid advertisments. Even Facebook sucks now. Spit is just around the corner.

    1. Re:"spit": spam in twit by gorckat · · Score: 1

      Our acronyms might soon be among those things you can't say on tv...OMG! There's spit in my twit!

  14. From TFA by dwayner79 · · Score: 3, Insightful

    The Hillary Clinton campaign began sending out 'tweets' and eventually had over 4,000 followers. The Barack Obama campaign did the same thing and got 44,000 followers. That says something about the success of the two campaigns in using new technology.

    Perhaps that says something about the age of the people supporting either campaign. How many 40yo stay at home moms are getting tweets?

    --
    Religion and politics, without the flame. godgab.org
    1. Re:From TFA by The+End+Of+Days · · Score: 5, Insightful

      About 4000

    2. Re:From TFA by dwayner79 · · Score: 2, Funny

      Well done...

      --
      Religion and politics, without the flame. godgab.org
    3. Re:From TFA by Anonymous Coward · · Score: 0

      And a new non-porn, but sounds porny acronym is born - MILT: Mothers I'd Like to Tweet

      It would be awesome if some memo got leaked from either candidate's campaign that referenced message penetration amoung MILTs.

    4. Re:From TFA by Anonymous Coward · · Score: 0

      Obama's being supported by twits. wow..that's breaking news......

  15. Twit-Cast? by camperdave · · Score: 2, Funny

    I would think that candidates would want distance themselves from anything that makes them look like twits. If they were to make some statement on twitter that caused a stir, then suddenly it's "Did you see the latest twit-cast?". Jon Stewart, Colbert, Leno, et al, would have a field day.

    --
    When our name is on the back of your car, we're behind you all the way!
  16. Background noise by Arancaytar · · Score: 1

    Excuse me, but is Twitter not raw, undiluted background noise itself?

    1. Re:Background noise by Anonymous Coward · · Score: 0

      Thats exactly what I thought when I read that...

    2. Re:Background noise by Anonymous Coward · · Score: 0

      That's what I said.

    3. Re:Background noise by KDR_11k · · Score: 1

      Don't you mean "himself"?

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    4. Re:Background noise by D+Ninja · · Score: 1

      > That's what she said.

      There. Fixed that for you.

  17. You got it all wrong by heroine · · Score: 2, Funny

    Digg is the ultimate campaigning tool. No. Boingboing is the ultimate campaigning tool. No. Damn day traders.

  18. Read camping tool by one_who_uses_unix · · Score: 1

    I clicked on this article because I read "twitter as a camping tool" and I thought to myself - how odd that someone worked out a way to use twitter with an FPS (HalfLife, Quake?) to "camp".

    You have no idea how disappointing it was to see a reference to "campaigning" once I started to read the post....

    --
    KK4SFV
  19. Re:A tool I can't use, No cells for me! by WillAffleckUW · · Score: 1

    I agree.

    There is a reason why I ditched my cell phone - it was too annoying - and got rid of my pager.

    If you need me and you don't know my number, don't send my cryptic 200 char text messages and think that makes up for you missing brunch.

    Unless you're a cute girl.

    --
    -- Tigger warning: This post may contain tiggers! --
  20. The net corrupted by nexttech · · Score: 1

    At one time the net was about free exchange of information. Now it's been preempted by a bunch of slime ball politicians.

  21. organic crowd-driven obama commercials by ryanjarvinen · · Score: 2, Interesting

    I recently put together a workflow for allowing users to create an Obama commercial using their own voice: http://www.earfl.com/obama. You use a phone as the upload tool and then email the finished product to your friends. I think hearing a friend's voice and their reasons for supporting a candidate can be much more convincing than seeing a twitter feed of talking points from "campaign central". Try it out, No login or registration required! (disclaimer: I wrote parts of earfl.com)

    1. Re:organic crowd-driven obama commercials by CacheTell · · Score: 1

      Useful. Good workflow, especially the auto-review. Would be good if you could post these mini-ads to YouTube.

    2. Re:organic crowd-driven obama commercials by ryanjarvinen · · Score: 1

      We are adding a 'to_youtube' feature in the next week or two.

  22. A funnier debate by jalefkowit · · Score: 1

    ... has been the one that's been going on over the last few weeks on Twitter between "Fake John McCain" and "Fake Barack Obama". Mostly because the fake versions of the candidates are free to swear and say what they REALLY think, unlike the real ones.

  23. Re:Why Twitter by Anonymous Coward · · Score: 0

    It's like opt-in stalking. Duh.

  24. Only 160 Characters? by FurtiveGlancer · · Score: 1

    Wow, that's a /. sig plus less than half a punched card. Most /. posts would end early to mid-rant. You'd never know if they had a valid contributi

    --
    Invenio via vel creo
  25. Twitter is full of Webcocks by Anonymous Coward · · Score: 0

    I use twitter, and every day I have to block another few 'webcock' (webcocks) followers. Also, someone has developed a script to just follow every single person there is. You look into someone and see they have 3 followers, and are following 66,000 people. Not good, twitter.

  26. And here I thought he was just a regular troll.... by Em+Adespoton · · Score: 1

    I never thought of labeling him as a campaigning tool.

    (laugh... it's supposed to be a bad joke)

  27. Re:Why Twitter by Antiocheian · · Score: 1

    Twitter is an anti-MS, pro-GNU Slashdot regular.

    Some of his posts are quite interesting to read.

    Some consider him a troll.

    You be the judge: http://slashdot.org/~twitter

  28. Twitter is a great tool by WillAffleckUW · · Score: 1

    I can see long substantial economic position papers being written on twitter in much the same way as I can see great poetry ..........

    dang, too long

    Me Is Good Speechwriter - Other Guy Is Bad Speechwriter - Vote Me! Me Like Rock! Me Strong Like Cave Troll!

    --
    -- Tigger warning: This post may contain tiggers! --
  29. Re:Zing by Macthorpe · · Score: 1

    Coming from the absolute master of crapflooding, I'll take that as a compliment.

    --
    "It does not do to leave a live dragon out of your calculations, if you live near him." - Tolkien
  30. Poor design by yabos · · Score: 1

    Their main problem is their architecture is complete garbage. Get this: one main MySQL server and 2 slaves. That is it. They didn't really know what they were doing when they first designed it. The current system is pretty much the same as it was when it first rolled out. They are supposedly bringing in people that know what they are doing to scale it up but it's taking a long time.