IBM To Help Sequence the Chocolate Genome
Dekortage writes "The New York Times reports this morning that IBM will work with Mars — the candy company who makes M&Ms and Snickers, among other things — on a five year project to sequence the cocoa genome. According to Howard-Yana Shapiro, global director of plant science at Mars, the goal is to 'discover the genetic building blocks of traits like disease and pest resistance, drought tolerance and perhaps flavor.' Additionally, the project's results will be available for free from the Public Intellectual Property Resource for Agriculture."
Hopefully some asshat (Monsanto!!!) won't patent it!
Kevin Smith on Prince
However I will need MANY samples... from all over the world. For thoroughness of course.
1. Sequence cocoa DNA
2. Publish in the public domain
3. ???
4. Profit!
Sweet.
sorry, I couldn't help myself. thats it i'm going home for the day.
Prediction: The real iPhone killer is going to be sex robots from Japan. Think about it.
I don't think IBM and Mars could work together and concentrate on anything less than "flavor".
Don't get me wrong, I like the idea. I just don't think there is as much altruism in this project as is claimed.
I know this is a stretch, but I would love to see this research lead to the first chocolate covered peanut tree. Or bush, I'm flexible.
You cannot decode the "chocolate genome" nor the "cocoa genome" any more than you can decode the flour genome. Chocolate, cocoa and flour are food stuffs, not plants. What IBM wants to do is decode the cacao genome.
Caffeine and Chocolate are supposed to be very similar in chemical construction. I would really like to see a single plant that could make both. You know, like those chocolate covered coffee beans, only... actually tasty... Oh ya, and find some way to minimize the sugar and fat needed to make it slightly less bad for you.
Modding Trolls +1 inciteful since 1999
With two Mars articles, someone had to say it.
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
I have a feeling they're going to discover something that they really wouldn't want to know. Like Chocolate is 99% the same genetically as poop.
Next week: Genome tests for chocolate have been canceled. One representative was heard to say 'Well, I don't think anybody's interested in this. Let's talk about something else.. Uhh... Free candy bars for everybody!'
I have nothing compelling to say
Someone please mod this down before the Martian Overlords take note and begin blocking /.
You don't think the Chinese are the only ones that can do that, do you?my insights may be modded Funny, but at least some of my jokes are modded Insightful
There's got to be a good song in this.
"cannabinoid OR cannabinoids" is redundant in a Google search string--Google understands regular English plurals.
If you haven't been down-modded lately, you aren't trying.
Sacred cows make the best hamburger.
Cocoa and carob are the same thing? Gasp.
If each mistake being made is a new one, then progress is being made.
Oh, plant science.
Not saying this is fact but... maybe one of the many little companies IBM bought turned out to have a subsidiary that owned Willie Wonka's Chocolate Factory, the one that was on the hook to pay off each of 5 kids with free chocolate for the rest of their lives.
So the suits back at Armonk would be desperately casting around for a cheaper supply chain, and maybe the usual MBA spreadsheet stuff wasn't getting them where they needed to be...
This isn't about Mars, http://www.mars.com/global/Global+Brands/Snackfood/Mars.htm , is it?
WARNING: Smartphones have side effects--most of them undocumented.
See, that's we went from delicious but tiny wild strawberries and tomatoes to big red water bags traded under the same name: taste always comes last in the industry's priorities. Perhaps someone could clue in the cocoa producers that chocoholics can be just as discerning about taste as wine aficionados ...okay, most of us are barely more discerning than your average back alley wino...
Actually, they'll have to map the whole thing to hopefully locate the flavor genes. Others will benefit from the data shared in PIPRA (love the acronym).
As to the organically grown chocolate covered peanut, since they grow underground, how would one know that the dirt had been adequately washed off?
Invenio via vel creo
M&M Mars?? GIVING away research?? "The CIA of the candy industry"?? The company that won't even give plant tours to schoolchildren for fear of exposing trade secrets?? The candy company with NDAs?? The company that won't even reply to schoolchildren's letters with *promotional* *literature*??
Ok. What's *really* going on?
oops KIR - KOS lol cya