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Netflix Changes Its Mind, Will Keep Profiles Feature

xChange writes "I too was disappointed at Netflix's decision to remove the Profiles feature, and let them know via email and telephone. I was surprised to find the following email in my inbox today: 'You spoke, and we listened. We are keeping Profiles. Thank you for all the calls and emails telling us how important Profiles are. We are sorry for any inconvenience we may have caused. We hope the next time you hear from us we will delight, and not disappoint, you.' I thought that it sounded too good to be true, and went to their blog to confirm, finding this entry. Netflix decided to listen to its customers, and keep a feature that many of us find essential for our use of their service. I am surprised, and very pleased."

8 of 267 comments (clear)

  1. Re:I think it's funny by BLKMGK · · Score: 4, Informative

    I agree and would add that service for my Thinkpad via Lenovo was also outstanding. I erred when I filled out the online form, they called me within an hour to clarify (operator in Texas), offered to send me a part (!) for it or let me send the machine in, included a checkbox to NOT allow them to reformat it in the shipping box, and it was fixed FAST. The DHL driver actually picked up the box with the laptop in it within hours of my calling it in as ready to be taken - at like 7:00PM. I thought sure it would be the next day so his beeping the horn in my driveway was a pleasant surprise. Oh and the laptop was fixed on the first try and NOT formatted. Wow!

    Likewise Amazon has been good. $50 coupon for my HD-DVD purchase, good service when things have gone wrong, they don't SPAM me to death, and in general do it right. Even their product recommendations are for things I might actually like instead of crap. not the cheapest but I like them - ordered a Kindle tonight actually.

    I use AMX for corporate travel. Once when stranded due to an airline FUBAR I called them. The ticket guy told me, loud enough for the AMX guy to hear, that it was too late for the agent to book the flight. The agent said in my ear "watch this" and I was ON that flight - boy was the ticket guy pissed off! AMX ain't cheap but they DO customer service WELL.

    So yeah, some companies do it right and those that do stand out and get talked about. I like many others was thrilled to see Netflix reverse on this - my SO doesn't lose her movie list as a result :-)

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    Build it, Drive it, Improve it! Hybridz.org
  2. Re:Coke II by Anonymous Coward · · Score: 5, Informative

    I thought the whole shebang was a Coke II ploy from the get-go.

    I used to work there, and I assure you that that was not the case. Profiles caused pain with almost every product development / feature planning session we/they ever had, and I'm surprised that it got a reprieve given the tiny fraction of the customer base that uses/used it.

  3. Rather than reply individually to multiple posts.. by porcupine8 · · Score: 4, Informative
    For those looking for the Profiles feature, he says in the blog (linked to in some comment above) that they had already deactivated adding new Profiles for anyone who didn't have them already, and it will be back up in a couple weeks.

    For those who have them already, the rest of us don't have an "Account Profiles" link in on our Your Account page. I guess we'll get one in a couple weeks.

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    Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
  4. Re:So... by Chrismith · · Score: 4, Informative

    Actually, that link just takes me to my account page -- I think that since they were going to cancel the feature, they removed the profiles capability from accounts that didn't already have it set up (so that people didn't start using it just before it was removed). This makes me think that this is probably a real case of backpedaling due to customer feedback, and not just a marketing ploy. If they were trying to push profiles, there'd be a big link on everyone's account page.

  5. Stupid. by Trelane · · Score: 4, Informative
    So they'll bring back a feature that is used by "1-2 percent" (http://blogs.reuters.com/fanfare/2008/06/25/netflix-courts-heartbreak-with-end-of-profiles) of their customers. But they won't provide "instant watching" to Mac and Linux users (5-10% of the global userbase, let alone the tech-savvy Netflix base), rather they'll charge the same price for fewer features?

    FAIL. You may now no longer claim that Linux or Mac marketshare is negligible.

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    Given enough personal experience, all stereotypes are shallow.
  6. Re:Kudos to Netflix by stussymo · · Score: 4, Informative

    In ECON 101 you should have learned that the Petroleum Industry does not follow "market economy" rules. I don't think anyone in America believes they are paying less than their "willing to pay" price. We pay what they tell us to pay because we don't have a choice. OPEC decides the price per barrel. OPEC decides how many barrels to produce each day (as a way to alter or skew the S&D curve). There is no choice. We *must* drive to work, we must take our kids to the doctor, we must go to the grocery store, etc. Sure, people are cutting down the amount they drive as much as possible, but in many cases you can't cut out a substantial amount of driving (i.e. oil consumption). I think what the original comment was saying is that due to the 'nature' of this market, the fact that the consumer doesn't have a choice, the Oil companies are not forced (by normal market conditions) to increase efficiencies or compete for the lowest price per barrel. OPEC shields them from being forced to compete for consumers' monies! If a company makes a widget for $1 and the market is willing to pay $10 for that widget, then yes, the company deserves 90% profit (obviously not taking into account other costs & distrution scenarios). In this case, the consumers have a choice to buy the product and normal 'market economics' takes effect. There is no 'market economy' in oil. Period. So, do the oil companies still deserve 7% profit? It's debatable. Btw, how accurate is that 7% number? How much has the price of Oil increased over the last 10 years? Has the cost to produce and distribute oil gone up that much also....why?

  7. Re:Kudos to Netflix by mdmkolbe · · Score: 4, Informative

    I don't think anyone in America believes they are paying less than their "willing to pay" price.

    There is no choice. We *must* drive to work, etc.

    As I indicated in my post, if they are still buying the product then by definition they are willing to pay. It's called an inelastic demand and market forces work just fine there. Maybe you forgot that from ECON 101.

    I never said that Petroleum is a free market, but rather that the GGP has an incorrect understanding of "willing to pay" (which you seem to share). Petroleum is indeed a prototypical example of an oligopoly based market. However, the reasons it is not a free market have nothing to do with whether you buy gas (i.e. elasticity) and everything to do with from whom you buy gas (i.e. oligopoly). The GGP is blaming the wrong cause which is no help to anybody.

  8. Re:Coke II by Anonymous Coward · · Score: 5, Informative

    It's all a database, right? How hard could it be?

    Oh, if only there were a "+1, Sadly Hilarious" moderation. I'm guessing you're not a database programmer.