The Evolution of Sega

Gamasutra is running an interview with Simon Jeffrey, Sega of America's CEO, discussing the gradual change of the company from a hardware manufacturer to a game publisher. Among other things, he talks about how the transition was intended to help keep up with rival manufacturers at a time when Sega was clearly falling behind. "We were on the cusp of the next generation, and on the cusp of Nintendo changing into a different company and opening up a new part of the market. So it felt like the time was right for Sega to reinvent itself. Really what I tried to do was ride that train and make the most of that point in time, bringing new people into the company and start building the kind of products that would get a leadership position in the next generation on the Wii and the DS, rather than just playing catch-up with everybody else, which is what we've traditionally done."

Comments

Nintendo to Sega:

[ibanezist00]

All your blue hedgehogs are belong to us!

Re:Nintendo to Sega:

[An ominous Cow art]

A better headline might have been "The Sega Saga".

Re:Hell hath no fury like a woman's scorn for Sega

[everphilski]

Not yet, Brodie.

Re:I miss Sega

[genner]

Sega was that crazy friend of yours who was funny as hell and had so many good times with, and is now happily filling out TPS reports and saying he can't go out because he's got to work Sunday too.

So.....Sega got married?

Re:Hell hath no fury like a woman's scorn for Sega

[Mister Whirly]

"Breakfast, shmreakfast. Look at the score, for Christ's sake. It's only the second period and I'm up 12 to 2. Breakfasts come and go, Renee, but Hartford, "the Whale," they only beat Vancouver once, maybe twice in a lifetime."

I always liked Sega..

[Khyber]

You had to be ballsy to use the Italian word for masturbation for a company name!

Re:Hell hath no fury like a woman's scorn for Sega

[LilBlackDemon]

But the Whalers are winning the Stanley Cup!

Re:What's weird...

[Chris Burke]

It's hard to been as a edgy talking hedgehog when you have to compete with GTA.

Doesn't mean they won't try!

Re:I miss Sega

[sesshomaru]

I also was one of the enlightened ones, err, I mean suckers who bought the CD and 32X units.

That reminds me, when is the next meeting of the Enlightened Ones, we're supposed to be working on that plan to use those enormous Sega monoliths (SegaCD Original, Sega Genesis, topped by 32X) to summon Lord Hastur.

Ia, Ia, Hasuturu phtagn!!!

Re:Kudos

[killertime]

No, no, no! You are supposed to draw analogies FROM the automobile industry.

In what context?

[HalAtWork]

People still argue about SMS vs NES, MegaDrive/Genesis vs SNES. BTW the Genesis is better.