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In-Game Gold Farming a $500M Industry

SpuriousLogic brings us this excerpt from a BBC report: "Prof. Heeks said very accurate figures for the size of the gold farming sector were hard to come by, but his work suggested that in 2008 it employs 400,000 people who earn an average of $145 (£77) per month creating a global market worth about $500m. ... Already, he said, gold farming was comparable in size to India's outsourcing industry. 'The Indian software employment figure probably crossed the 400,000 mark in 2004 and is now closer to 900,000,' said Prof Heeks. 'Nonetheless, the two are still comparable in employment size, yet not at all in terms of profile.' Prof Heeks suspects gold-farming might be an early example of the 'virtual offshoring' likely to become more prevalent as people spend more time working and playing in cyberspace. " We discussed the life of a gold farmer last year.

11 of 201 comments (clear)

  1. More proof by narcberry · · Score: 3, Insightful

    Just another example that I don't deserve my nice house and cushy job. Some people are pretty desperate for the spare change that falls from American (and euro, there does that make you happy...) tables.

    They worked all day for the same money I made reading this article at work.

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  2. It's quite a paradox. by Kingrames · · Score: 5, Insightful

    When I was unemployed, I saw the gold farmers as a scourge, letting people pay to get stuff for nothing.

    Now that I have a job, and next to no time to play the games I like, it pisses me off that I never have the in-game cash to get the stuff I'd need to play alongside my friends without letting them down.

    It's a real shame on both ends of the spectrum. Them, for giving people the easy way out, and the game makers, for requiring so damn much of a time investment.

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  3. Re:Obligatory Penny Arcade post by narcberry · · Score: 5, Insightful

    Game creators work so hard to stop these guys... Maybe they should realize their content sucks if people are willing to pay to skip it.

    Thanks China, for $5, you saved me two weeks of grinding!

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    Modding me -1 troll doesn't make me wrong.
  4. Re:it shows you why happiness is fleeting by Lemmy+Caution · · Score: 5, Insightful

    The reason it seems odious is because the very act of farming highlights the paradox that threatens the very reason one plays: MMOs are work disguised as leisure.

  5. Re:Growing problem that can't be fixed by Lemmy+Caution · · Score: 3, Insightful

    Gold farming is in some ways comparable to illegal immigration in the US. It is technically against the law, but covertly tolerated, because things would break down if it didn't happen.

    The day that players start getting banned en-masse for buying gold is the day that Blizzard gets tired of making money.

  6. News flash! by Drakonik · · Score: 4, Insightful

    This just in! People get paid to do work others don't want to do! Details at 11.

  7. Re:Obligatory Penny Arcade post by Das+Modell · · Score: 4, Insightful

    As far as WoW goes, the content doesn't suck but going through it multiple times is undoubtedly boring. Some measures have been taken to correct the situation, but they can't make it too easy for the players.

    The only thing that really needs to go away is reputation grinding. WoW is a grinding game but there's a difference between running instances, leveling up and grinding one spot for a week straight (or longer) for reputation points.

  8. Re:Obligatory Penny Arcade post by WinterSolstice · · Score: 5, Insightful

    Agreed.

    I played fanatically 1-55. Loved it, and then got above 55 and started having to grind for MC and all that stuff. Getting together huge Raid groups sucked too. It became a real job, and the differences between characters vanished. Hunters had to be spec'd and armored like this. Warriors like this. Etc etc.

    So I went and created a new player, and it was a BLAST doing it all over again.

    Gold farming exists to address the desire for an easy out. It's not so much the low levels (where a small amount will get you totally set) but the high levels where it takes 20 hours a week just to keep up.

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    An operating system should be like a light switch... simple, effective, easy to use, and designed for everyone.
  9. Well the thing is by Sycraft-fu · · Score: 4, Insightful

    Some people LIKE to grind. Don't ask me why, I'll never get it but I know a number of WoW players that enjoy grinding. So WoW provides grinding for them to do, and rewards for it. Blizzard's theory seems to be that whatever you like to do, they are going to give you plenty of it to do and rewards for doing it. You want to do 5-mans? Go to it. Want to PvP? Sure. Whatever you like, you can do it.

    The problem comes from people who aren't playing the game for fun, but playing because they want to be better than other people. The want to have the best gear, most stuff, etc. Thus they run in to things that are grind rewards. They don't want to do those, so they buy gold instead.

    The grind isn't the problem, the people who don't play to have fun are.

    1. Re:Well the thing is by aurispector · · Score: 3, Insightful

      The folks that like showing off and have and their egos at stake are a minor problem and easily avoidable - that's what guilds are for. The thing that made me leave WoW was the fact that the economy never really got easier despite getting epic gear. After playing the game for well over a year, it got really tiresome to constantly HAVE to grind, grind and grind some more just to pay for repairs, potions, etc.. I can understand making players do it when leveling up for the first time but not forever. That was a major aspect of the game I just never enjoyed and it was not possible for me to simply focus those aspects of the game I DID enjoy - raiding and group play with friends.

      The whole farming industry would disappear overnight if they would just sell gold as part of the game. They can't get rid of it, they can't even really make a dent in it, so why not control it? In one fell swoop you rid the game of thousands of non-players AND open a huge stream of revenue for the company. Know why they won't do it? Farmers pay for accounts and it lets Blizzard pad out the numbers.

      The hamster wheel gets rusty after a while, especially when watching gold farmers scoop up the resources you are forced to need just to play the game.

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  10. Goldfarming? Accounthacking is THE big problem. by PieterBr · · Score: 3, Insightful

    While goldfarming is a problem and in my opinion hurts the game in the long run, there's something that bothers me more. Account hacking. Account hacking is a professional business these day and it hurts players directly. Their accounts are robbed from every penny their gear which they obtained over hours of doing dungeons or farming, playing the game gets sold for a bit of cash and they're left with one ore more naked Characters. While people may say: gold buying is harmless, it's from Chinese farmers anyway, that's not true. If you are buying gold, you are paying someone else to hack into your fellow players accounts. Think about that.