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Corporate Gaming Is Good For Business

The Economist is running a story about how gaming is on the rise in corporate environments, and how games are also becoming a popular tool for advertising. From internally developed games to commercial offerings to simply creating a framework in which employees can interact, game-based competitions and community building are leading to increased productivity, even for Fortune 500 companies. Quoting: "Take Microsoft's own experience. Before it releases a new version of its Windows operating system, it asks staff to help debug the software by installing and running the system. In the past, project managers had to spend a great deal of time and effort persuading busy Microsoftees to help them with this boring task. So for Windows Vista, the system's latest incarnation, Microsoft created a game that awarded points for bug-testing and prizes such as wristbands for achieving certain goals. Participation quadrupled."

3 of 151 comments (clear)

  1. Re:QA by VeNoM0619 · · Score: 2, Informative

    Or perhaps if you were found with less than 5 wristbands, your performance review/raise was horrible, and chances of getting canned were more likely?

    --
    Disclaimer: I am not god.
    We may not be created equal
    But we can be treated equal.
  2. Re:Cuz, gee, wristbands = $$$ by justinlee37 · · Score: 2, Informative

    They didn't quadruple productivity, they quadrupled participation in the program. Participation and productivity are different metrics.

    Economics only seems like a load of bullshit if you don't understand it and don't make an attempt to.

  3. Re:Awarding points? by rohan972 · · Score: 2, Informative

    So, the pirates are kind of like Robin Hood.

    The pirates use the proceeds from armed robbery to bribe the commoners into supporting the return to power of a king who has been off fighting a religious war?