Corporate Gaming Is Good For Business

The Economist is running a story about how gaming is on the rise in corporate environments, and how games are also becoming a popular tool for advertising. From internally developed games to commercial offerings to simply creating a framework in which employees can interact, game-based competitions and community building are leading to increased productivity, even for Fortune 500 companies. Quoting: "Take Microsoft's own experience. Before it releases a new version of its Windows operating system, it asks staff to help debug the software by installing and running the system. In the past, project managers had to spend a great deal of time and effort persuading busy Microsoftees to help them with this boring task. So for Windows Vista, the system's latest incarnation, Microsoft created a game that awarded points for bug-testing and prizes such as wristbands for achieving certain goals. Participation quadrupled."

Comments

Makes a lot of sense

[ilovesymbian]

This makes a lot of sense.

A lot of companies like Microsoft have areas for playing other games like table tennis, snooker, etc. So why not have room for other kinds of games as well?

And having the games linked to work output would increase in productivity.

Just my 2 cents.

Pussy Nazi Sez

[Anonymous Coward]

No pussy for YOU!