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Google Chrome, the Google Browser

Philipp Lenssen writes "Google announced their very own browser project called Google Chrome — an announcement in the form of a comic book drawn by Scott McCloud, no less. Google says Google Chrome will be open source, include a new JavaScript virtual machine, include the Google Gears add-on by default, and put the tabs above the address bar (not below), among other things. I've also uploaded Google's comic book with all the details (details given from Google's perspective, anyway... let's see how this holds up). While Google provided the URL www.google.com/chrome there's nothing up there yet."

43 of 807 comments (clear)

  1. Very Interesting... by AKAImBatman · · Score: 5, Interesting

    I imagine the first question on everyone's mind will be, "Why do we need a new web browser?" To which I imagine the truthful answer is: "We don't. At least not for technical reasons."

    I believe what Google is looking to accomplish is to trade on their brand name in an attempt to further dislodge Internet Explorer.

    Remember when AOL purchased Netscape? AOL didn't care about the browser in the slightest. They wanted Netscape for the brand name. To the vast majority of users, Netscape was the Internet.

    Google has since taken that place. Google is the Internet to many people. So much so that Google has felt compelled to to prevent the genericizing of their mark.

    In this particular case, however, the strength of their mark works to Google's advantage. They have already convinced millions of users to install their desktop software. If they can further convince millions of users to install and use their browser, they can cause enough of a disruption to finally remove IE's leadership in the browser market. Especially given the solid work already done by FireFox, Opera, and Safari. With only another 10% marketshare loss on the whole, even the most stubborn websites will be forced to support third party browsers. And once they support third party browser, it will be very little time before the technological superiority of the alternative browsers causes them to add special features not available for Internet Explorer users.

    It will be Netscape vs. Internet Explorer all over again. Except that instead of two giants fighting it out, it will be Microsoft against everyone else. And when everyone else happens to be giants in their own right, Microsoft's prospects will start looking rather grim.

    In effect, this move is a blow aimed squarly at Redmond. Not for the purposes of truth, justice, and the freedom of all mankind; as I'm sure many will imagine. Rather, for the purpose of hitting back at Microsoft for their attempts to leverage their monopoly in promoting MSN Search over Google. The only difference is that Google Search is a good product and it is entrenched. Internet Explorer hasn't been a good product since Microsoft stopped developing it nearly 8 years ago (piss-poor upgrades pretending to be standards-compliant not withstanding), and its entrenchments are slowly falling to competition.

    1. Re:Very Interesting... by cca93014 · · Score: 4, Interesting

      To the vast majority of users, Netscape was the Internet.

      It's true. My dad refers to the *entire internet* as Google. Sigh.

    2. Re:Very Interesting... by Anonymous Coward · · Score: 5, Interesting

      Actually the question on my mind is what's going to happen to Mozilla? As I remember, they get most of their backing from Google generously paying for the traffic they get from Mozilla's search plugin. If Google cancels that deal (and they very well might, if they have a competing browser), Mozilla will lose most of its cash-flow very suddenly.

      So with fierce competition from webkit and Opera and a lot less money all of a sudden, and a browser from Google that does anything just as well as FF does it and a few things better, Mozilla may be left struggling. This may not be such a terrible thing, Mozilla grew from nothing, it could be an important lesson to go back there, but they may not survive going from being one of the best funded web browsers to one of the worst funded web browsers in just a few months.

    3. Re:Very Interesting... by A.K.A_Magnet · · Score: 1, Interesting

      The main question is: will they have their own engine or use WebKit/KHTML or Gecko? I believe they will use WebKit since they already use it in Android. So this Google Chrome might only be a different interface and a new JavaScript interpreter, plus the Google Brand (and all the monitoring that goes with it).

      Using WebKit or a homebrew engine are both cool solutions for the Internet community: if they use WebKit, they become a more active contributor and get Safari and Konqueror to improve. If they use their own engine (unlikely), then we will see the extent of their commitment to standard compliance, and more alternatives can only be a good thing.

      The second question is: will Google Chrome run natively under GNU/Linux, and if so, using which GUI toolkit? Well, I doubt it very much it will at all, and since I'm not keen on being monitored even more by Google, I would certainly not use it...

    4. Re:Very Interesting... by AKAImBatman · · Score: 5, Interesting

      They've been trying to push applications on the web, and the speed hasn't been completely impressive.

      Safari, FireFox, and Opera (in that order) have been showing marked improvements in Javascript performance. To the point where Javascript performance is a major point of competition. Microsoft's JScript engine is currently the slowest Javascript engine on the browser market. (As I can personally attest after running sophisticated sorting algorithms through it.) So the problem still comes back to Internet Explorer.

    5. Re:Very Interesting... by Firehed · · Score: 5, Interesting

      That's certainly true to a point; however, rigging up a monetized Google Custom Search is all of five minutes work. The behavior to a search at google.com is a tiny bit different (you can also weight the results with keywords; I find this quite helpful for my development work), but the biggest change for them would be that they'd have to change the default home page from google.com/mozillasearch to mozilla.com/googlesearch, and the search box accordingly.

      Do know that the Google search isn't anything near their only source of funding. The Amazon search in that top-right search box is an Amazon Affiliate search - tag=mozilla-20 gets added into your Amazon search URL, and they get a minimum of 4% of the purchase price provided you went through their affiliate link last (I don't see why people gripe about this kind of thing so often, it only costs Amazon money, not the purchaser). With the volume that probably does, it's more like 6-8% on most items.

      I'm sure that there are plenty of other sources of income for Mozilla, though I'd expect those are the biggest two. And both are structured in such a way that they'd have to be personally blocked from using the affiliate program (unlikely, especially given the bad press), or the program itself would have to be shut down entirely (even more unlikely, as half the internet gets its funding from these things).

      --
      How are sites slashdotted when nobody reads TFAs?
    6. Re:Very Interesting... by Anonymous Coward · · Score: 1, Interesting

      A weird move, any way you spin it. The whole idea behind a search engine is to make the specific contents of the address bar less relevant.

      It's hard to believe that Google doesn't have anything better to do than reinvent this particular wheel.

    7. Re:Very Interesting... by arth1 · · Score: 5, Interesting

      if you actually think about it, the address bar really *does* belong under the tab bar.

      Judging by the rest of your post, what you really mean is that the address bar does belong with the page. But so do tabs. The active tab is directly connected with the page that's displayed.

      Since both the address bar and the tabs both can't be right above the page proper, another solution is then to place either the tabs or the address bar below the page. Yes, below it. Or place the tabs at the side, like most normal books with tabs.

      Personally, I'd like to see the address bar at the bottom, which fits with the GUI paradigm of a shell, where your input is always at the bottom, or instant messaging programs, where the input is at the bottom, or line editors, where -- you catch my drift.
      But people are easily confused, and probably too used to the URL field being at the top, so it might be better to place the tabs at the bottom (or the sides).

    8. Re:Very Interesting... by 117 · · Score: 3, Interesting

      I know plenty of people that don't use the address bar at all, they Google for every website (other than those in their bookmarks) even when they know the full URL. Only the other day I wanted to show a friend of mine a beta of a new website for a record label we liked, as the site is only in beta it's not indexed - I read out the URL and he proceeded to type it into the Google search box, I questioned this and he said that that's what he always does. He then couldn't get his head round the fact that the URL I gave him found no hits in Google, so I had to type if for him into the address bar - he really couldn't grasp that if you're going to type the full URL (regardless of whether or not it's indexed by Google) it's quicker to type it into the address bar.

    9. Re:Very Interesting... by Antibozo · · Score: 3, Interesting

      Tabs at the sides is correct. Otherwise you end up with illegible tab titles once you pass five or six tabs. See my other comment about this.

    10. Re:Very Interesting... by Khuffie · · Score: 5, Interesting

      I believe IE8 already does that (runs tabs as separate processes)

    11. Re:Very Interesting... by Anonymous Coward · · Score: 2, Interesting

      Maybe I wasn't clear enough in my criticism. I'll use smaller words: the address bar is not Google's friend. No matter where they put it.

      In the best of all possible worlds for Google, URLs wouldn't even exist.

    12. Re:Very Interesting... by JackieBrown · · Score: 4, Interesting

      Hopefully, that means that Konqueror will be added to the official list of "supported" browsers then.

      I really dislike having to use Firefox / Iceweasel to clear my spam folder. (Agent spoofing gives me the interface, but when I try to click on anything, I get stuck in a page loading loop. Either that or the whole page highlights itself and I can't chose anything.)

      I know I can manually delete spam, page by page, with the html interface, but when you have +1000 spams, that gets tedious, fast.

    13. Re:Very Interesting... by hairyfeet · · Score: 4, Interesting

      Does that mean that their relationship with Mozilla will be ending? If Google Chrome takes off I can't see how it would make much business sense to support the competition to their own product. And if the relationship ends I can see Mozilla going downhill fast as from what I understand the place is pretty much funded by Google. But as always this is my 02c,YMMV

      --
      ACs don't waste your time replying, your posts are never seen by me.
    14. Re:Very Interesting... by thanatos_x · · Score: 3, Interesting

      It looks to my untrained eye like google chrome is working on seriously pushing a web OS (or a hybrid browser/OS)

      It'll also make for a damn solid browser, but a lot of the features they're looking to add are necessary for these things to really take off. They want things to be very stable, fast and secure. The first two are needed for wide scale user adoption, and the third is needed to become a long term standard. (and it's far easier to add from scratch than later on.)

      They're also working on making it developer friendly it sounds.

      I think the tabs on the top is a psychological differentiation - if you have one tab for streaming music and one for reading news, they're really doing two completely different things. I wouldn't be surprised to see subtabs (hopefully with separate processes) below for having x number of 'normal' tabs open.

      --
      I am not an expert. If I am misled in something, please correct me.
    15. Re:Very Interesting... by gparent · · Score: 3, Interesting

      Nobody cares, dude. It belongs where the user wants it, and I don't want my address bar below my tabs, end of story.

      It's a matter of personnel opinion and I seriously hope there will be an option to fix the location if you don't like it.

    16. Re:Very Interesting... by Anonymous Coward · · Score: 2, Interesting

      I work on developing world-class Web applications, and I can say that supporting Konqueror is nothing like supporting WebKit.

      In my college days, I used to loathe having to use slow, crawling Firefox -- Konqueror was my browser of choice, especially being a die-hard KDE user. I used to think it arrogant not to support Konqueror.

      One bug Konqueror has been notorious for (may be fixed?) is that it's near-impossible to figure out how tall the browser content area is, so you can nary make a flexible UI that stretches to fill the entire vertical space. This is a prerequisite for most Web apps. There are also a bunch of other Javascript features that have bugs.

      This is not to knock the KHTML team at all. In fact, they were unique in the genius of writing a browser -- from scratch -- in the cleanest possible design. It then became the springboard for what will be, in my opinion, eventually the most widely-deployed browser platform available.

      As a Web app developer (and supporting similar bugs in Opera), I wouldn't be surprised if the next version of Opera were based on WebKit.

    17. Re:Very Interesting... by PAjamian · · Score: 2, Interesting

      Actually the question on my mind is what's going to happen to Mozilla? As I remember, they get most of their backing from Google generously paying for the traffic they get from Mozilla's search plugin. If Google cancels that deal (and they very well might, if they have a competing browser), Mozilla will lose most of its cash-flow very suddenly.

      I can't see that happening. If Google canceled that deal they would loose all that traffic they get from FireFox users. They want to pull more people off of IE and onto a browser that uses google search by default. I doubt whether they care much if it's their browser or FF, just adding Google browser to the mix will add another front to the war that MS has to fight.

      --
      Windows is a bonfire, Linux is the sun. Linux only looks smaller if you lack perspective.
    18. Re:Very Interesting... by Peaker · · Score: 3, Interesting

      I haven't read the Unified GC Theory, but here is my take on it:

      1. Reference counting wastes a memory storing the counts (especially for small objects)
      2. The extra memory can easily push things out of the cache negating the supposed cache-locality they are supposed to allow
      3. Reference counting does a lot of unnecessary extra work (increasing and decreasing references as they are passed around unnecessarily)
      4. The extra determinism of object death time is not that important, especially as nobody should really rely on GC for cleanup code
      5. The extra determinism of cleanup times is not that important, if efficient GC implementations take negligible amounts of time to complete a cycle (I guess some real numbers ought to be used here)
      6. Reference counting + cycle detection is more complicated than generational GC
      7. Actual implementations of ref-counting GC's seem to be based on malloc/free and use their knowledge of freed memory (reference counts at 0) when allocating. This makes allocations more expensive than the O(1) moving pointer generational GC. This is not inherent, though, but it is kind of pointless to see refcounts going down to 0, and then waiting out on that information until you sweep to re-claim that memory -- because if you sweep anyway, why not find the unreachable objects then?
    19. Re:Very Interesting... by Gavagai80 · · Score: 2, Interesting

      Google doesn't have a special relationship with Mozilla... it pays Opera for searches too. You can't see how it would make much sense for Google to continue making as much money as it can, now that it has a way to make a little money on its own? Revenue from Firefox and Opera is just as real as revenue from Chrome.

      --
      This space intentionally left blank
    20. Re:Very Interesting... by kabloom · · Score: 3, Interesting

      I suppose I ought to give you a link to the paper.

    21. Re:Very Interesting... by rtb61 · · Score: 1, Interesting

      Yeah but, that is just keeping a foot in both camps should the google browser fail to take off. So Firefox.com has in affect been given three years notice to vacate the premises, if google browser can become successful. So for google better control of scripts, so ones they like can't be blocked or are built in, direct access to gmail, as google aren't all that hot on thunderbird as it competes, plus a default range of google specific shortcuts.

      Custom browsers are sensible for large corporations to promote their own identity but, of course Firefox.com was likely hoping to generate additional income by creating custom branded browsers for other companies Who knows might might start seeing 'Undead' (that MSN/Live search rebranding was really lame) search popping up as the default in lieu of google at the initial Firefox install.

      In terms of loosing the search market google's greatest worry is likely Yahoo's partnerships with local media outlets to create localised search, which is far more threatening the M$'s bumbling attempts. Then you can look at the other old world media networks who have extensive existing partnerships with local media outlets around the globe, who could do exactly the same. Open source browsers on open source operating systems really does open up that whole default browser, home page, webmail, portal, news, media distribution market, it's called fragmentation, everybody gets a share while the current market leader gets wiped out.

      --
      Chaos - everything, everywhere, everywhen
    22. Re:Very Interesting... by Spy+Hunter · · Score: 2, Interesting

      Sorry, I guess I'm shooting my mouth off, as I haven't read the paper you reference. My beef with reference counting is that every implementation I have ever seen royally sucked. What tends to happen is when C++ people realize that RAII isn't enough for everything, and plain malloc/free is too dangerous, they stubbornly refuse to even think about using a garbage collection library (or, heaven forfend, a language with garbage collection built in). Instead, for some reason they all get it in their heads to reinvent reference counting, poorly.

      These terrible reference counting implementations don't include any of the features that make garbage collection good. It is still possible (sometimes easy) to mess up your reference counts and leak or prematurely free. They don't have cycle collectors. They can't move objects to improve locality. Their debugging support is terrible, so trying to find out why a reference count is not what you expect is painful.

      So my comment is aimed at these common, terrible implementations of reference counting, not the ideal of a "perfect" reference counter (which includes so many features of a tracing collector that it might as well be called one anyway). Note that Mozilla uses reference counting, but didn't even have a cycle collector until sometime last year. As I understand it, IE used reference counting without a cycle collector for DOM objects for years as well; perhaps they still do. This, accessible to Javascript from any random website you happen to visit. It's a travesty.

      --
      main(c,r){for(r=32;r;) printf(++c>31?c=!r--,"\n":c<r?" ":~c&r?" `":" #");}
    23. Re:Very Interesting... by Spy+Hunter · · Score: 2, Interesting

      Yup, the Canvas element is a start, but it's pretty limited in its capabilities. I don't see much movement toward 3D. The demos are nice but at least in the case of Firefox, that's one guy's experiment. It's not being seriously considered for inclusion in any planned Firefox release that I know of, or for inclusion in any standard. Even the people writing the browsers and the standards still don't take the web seriously enough as a platform to advocate for good 3D graphics support to rival native apps. When the new JIT compilers come out and people start writing interesting apps that do client-side heavy-lifting computation and UI in Javascript, maybe that will change.

      I completely agree that the potential for programming education in the browser is huge. We're already seeing some of that with Processing.js. Firebug is half an IDE already. Imagine if we could go back to the days when every computer came with programming tools pre-installed, only now it's all in the browser.

      --
      main(c,r){for(r=32;r;) printf(++c>31?c=!r--,"\n":c<r?" ":~c&r?" `":" #");}
    24. Re:Very Interesting... by MarginalWatcher · · Score: 2, Interesting

      Sounds like a classic Unix architecture to me! Before threads, there were processes and signals, and it still works pretty well... I wonder how it will affect memory usage though. BTW, old IEs had as an option to "run each page as a separate process", which improved stability of that browser.

    25. Re:Very Interesting... by FST777 · · Score: 2, Interesting

      One bug Konqueror has been notorious for (may be fixed?) is that it's near-impossible to figure out how tall the browser content area is, so you can nary make a flexible UI that stretches to fill the entire vertical space. This is a prerequisite for most Web apps.

      It is fixed, as in: I've never encountered anything like that. I develop web apps, and I test against Konqueror now and then. The following has worked for me for years:
      if(this.innerHeight > 0) {
      document.windowWidth = this.innerWidth;
      document.windowHeight = this.innerHeight;
      } else {
      document.windowWidth = document.body.clientWidth;
      document.windowHeight = document.body.clientHeight;
      }

      (executed at the end of the body)

      --
      Free beer is never free as in speech. Free speech is always free as in beer.
    26. Re:Very Interesting... by Tangent128 · · Score: 2, Interesting

      Yeah, 3D may take a while, but I now see a path to it- 3D support for the canvas has already been faked; I did a simple (if dirty) 3D Globe once, and the Wii Opera SDK has worked hard on more optimized stuff.

      Now, here's the neat part- the Wii SDK has been focusing on the rather low-memory, somewhat inefficient Internet Channel, but it is compatible with other browsers... including, at least according to some quick experiments, Chrome.
      And with V8, it runs blazing.

  2. google's relationship with mozilla? by qw0ntum · · Score: 4, Interesting

    I wonder how this will affect Google's relationship with the Mozilla foundation? IIRC, Google is one of Mozilla's primary sources of funding, as they pay for the rights to be the default search engine on Firefox.

    --
    'Every story, if continued long enough, ends in death.' --Ernest Hemingway
    1. Re:google's relationship with mozilla? by Anonymous Coward · · Score: 1, Interesting

      What would the Google browser be without Mozilla code? They want to milk that cow some more.

  3. "tabs above the address bar (not below)" by steeleye_brad · · Score: 2, Interesting

    So uh, what's special about "tabs above the address bar (not below)"? I happen prefer my tabs on the bottom, and Opera provides an option for that. Come to think of it, I believe the default in Opera is for the tab bar to be placed above the address bar. I'm certain Firefox's tab bar placement can be changed, as well (through plugins or not).

    It seems like a very odd feature to point out...javascript VM, open source, and TABS ON TOP!! Huh?

  4. Not their standard 404 by ItsIllak · · Score: 2, Interesting

    For what it's worth, the 404 error page being served on http://www.google.com/chrome is not their standard one - their standard one is to search for the whole url from the looks of things?

  5. Ex-Firefox developers by Ed+Avis · · Score: 5, Interesting

    Did anyone else notice the number of current or former Firefox developers name-checked in that comic? Ben Goodger was the Firefox project lead until recently. The most significant part of this news may be that Google is pulling people off Firefox development (assuming they were contributing to Firefox while working there) and getting them to write a new browser. Still, Firefox is working pretty well and their financial future is secure for the next few years - thanks to wads of cash from Google - so we need not be too worried.

    Apart from that, my verdict is 'show us the code'. Announcements of future plans and vapourware are not really interesting, even when it's Google.

    --
    -- Ed Avis ed@membled.com
  6. This will be interesting to watch by 93+Escort+Wagon · · Score: 2, Interesting

    I've always liked Webkit, but am not as big a fan of Safari since it doesn't have the extensibility and flexibility of Firefox - so I'm going to follow this project closely. There may be some side stories to keep an eye on:

    - What will this do to Firefox? If Google Chrome is successful, I suspect it'll be at Firefox's expense rather than IE - at least in the near term.

    - What will this mean for Google's add-ons for other browsers? They talk specifically about the "Gears" developers' dissatisfaction with the way current browsers work as a primary motivator for this project. So does this mean Google's tools on browsers other than Chrome are going to become unwanted step-children? That's could hurt the other browsers (if Chrome is popular), but it could also turn around and bite Google.

    - What about the Mac (and Linux)? This is important to me, anyway. Google's Mac support is stellar in some areas and poor in others. Will Chrome's development on platforms other than Windows stay apace of its progress on Windows? Maybe the comic answers this, but I haven't managed to get all the way through it yet. I'm on page 10 and *still* there's no mention of any villian.

    --
    #DeleteChrome
  7. Designing browser as if it were an OS by anaesthetica · · Score: 5, Interesting

    Based on Page 4, Google is designing the browser as if it were an operating system. This is something that I commented on previously in the discussion of Microsoft's approach to IE8. Going from shared memory to protected memory was a big step for multitasking on the desktop, and since web applications are more and more complex, the same move needs to be made with browser design.

    If IE8 and "Google Chrome" are moving in this direction, what will we see from Safari and Firefox? Safari 4 betas give no indication of a fundamental re-architecting. Firefox 4 is still at least a year away, and so far no one in that community has been publicly talking about this kind of redesign. And Opera... who knows?

  8. Re:Uh, Memory Leaks by erikharrison · · Score: 3, Interesting

    Actually, the opposite should be true. Memory won't "leak" from tab to tab. When the tab gets closed, it's memory gets returned to the OS pool by hook or by crook. Only the UI itself should leak memory over the lifetime of the browser.

  9. Re:Webkit by abigor · · Score: 2, Interesting

    Yeah, plus rumour has it Gecko's api is baroque in the extreme. Anyway, given Google's deal with Firefox (the default search engine stuff), it's nice to see they've made their decision on what appears to be purely technical terms, rather than political ones.

  10. Re:It's the homepage by adolf · · Score: 2, Interesting

    Pardon me, but I'm a bit stunned that anyone might think this is the real reason Google might make a browser.

    Cuz, I mean, we all remember how well it worked for Netscape. Don't we?

    First, this happened to the world's most popular browser, as it grew to include a kitchen sink. Then, a little over a year later, AOL happened to Netscape. Mere days later, it was revealed what AOL's real intentions were. They later disbanded what was left of Netscape. And today, nobody gives a shit about AOL's $4,200,000,000.00 start page. (I've intentionally omitted the parts about "source code" and "JWZ," as they don't seem relevant to the point.)

    Really: If this history shows us anything, it is that the web portal game is a joke. Tying it into software (and thus making it even less universal) just makes it even more laughable.

  11. Re:1 Single Main reason : Multi-process by ljw1004 · · Score: 2, Interesting

    If you've been dreaming of a multi-process browser for ages, you could start using IE8 on Windows! It lets you configure how many processes you want, from one process for all tabs+plugins through to a separate process for each tab/plugin. (And the "frame" running in a separate frame). http://blogs.msdn.com/ie/archive/2008/07/28/ie8-and-reliability.aspx

  12. Re:Ha! by Alystair · · Score: 3, Interesting

    Ha, there's a tiny slashdot window on page 22. I recognize all the other windows except for "October" in the top right frame. Anyone have an idea of what that is?

  13. Hooray, page sandboxing at last by Anonymous Coward · · Score: 1, Interesting

    Javascript doesn't allow arbitrary memory access, so there isn't any concept of an address space to share or separate.

    You don't seem to understand how the concept of shared memory applies to interpreted languages. The "shared memory address space" in this instance is the aggregated discontinuous address space formed from all non-local variables and data areas in the program.

    You don't need native hardware-level shared memory exposed in a system to suffer all of the same concurrency problems under multiprogramming and multiprocessing. In fact, there are a few more problems to add to the list when you're using a software VM, because so few of the VM primitives are naturally atomic.

    The parent's point (that part of it) was accurate.

    We very much needed a *technically* better browser for a multicore world in which individual pages are not to be trusted and must be sandboxed with MMU-guaranteed isolation, which means separate O/S processes. It looks like Chrome might be the first major browser based on such a proper design.

  14. Strangely, to me.. by Junta · · Score: 2, Interesting

    All their moves are remarkably coherent for the amount of activty/discussion they provoke. I think some of the people around google (investors) are a little wonky, but the major moves seem to be consistantly towards a handful of goals:
    -Divorce the application market from the platform. To the extent of making their applications more desirable (with ad placement). Thus preventing users from offline software. I worry about this goal as it also is encouraging software subscription models.. The alleged chrome aims to bring these 'gadgets' to browsers to allow richer content than the current standards provide. Without the process of trying to ratify standards, just putting it out there and saying 'standardized or not, here it is under a license that lets other browsers copy it'. Firefox will probaably embrace it, though MS will push silverlight for all its worth.

    -Get everyone looking at ads they charge for, and correlating whatever data they can to make it targeted (search related, location related in maps). Android is a recent example, a move essentially to get people looking at the internet more, and undoubtedly to provide ad-revenure-influenced POI in their GPS capabilities.

    -Help the general state of internet-based commerce. I don't know much about google checkout, but at least google is making sure they have a controlling stake in the game. In part, they directly profit, but more importantly, they have the capacity encourage secure online payment strategies to more arbitrary vendors. Google Chrome (if real) would play into this based on the comic. A lot of emphasis on sandbox and isolation. Hopefully, meaningfully more secure, but at the least instilling consumer confidence in online commerce in the face of media discussion of online commerce and identity theft.

    -Trying not to look like a big, scary company as they do this. They realize their product is the attention of the users. They must keep the users from being mad, which means free services of quality. The more they succeed, the more data they inherently have access to, and the more privacy concerns they face. For the time being, they haven't been too overt in doing evil, as they know how tenuous their position is. Google came from nowhere, and is currently a funnel for revnue and investing. Google always must know the next anybody is waiting for their chance to usurp when the masses declare google either stagnant or evil.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  15. Re:Now they can monitor everything you do easier by Anonymous Coward · · Score: 2, Interesting

    Actually, this is spot on.

    IE8's privacy/porn/whatever mode is not a feature for users, it's an attack on targeted online advertising, a market that Microsoft just can't seem to get a big enough slice of (I mean, they spent $2bil just so they could get ads on non-US Facebook, try to tell me that online ads aren't a major focus of MS).

    In response, Google has two goals: protect their online advertising and f*** MS. Which is exactly what Google Chrome does: a browser where they can better control/measure ad blocking, and an opportunity to cut deeper into IE's market share.

    As a side note, the release of IE8 is going to be a big problem for MS: there's a potential that tons of pages developed incorrectly for IE (such as those using conditional comments that target all IE versions rather than just 7 and lower) will look incorrect in IE8. Also, most web stats (at non-tech sites) are showing 25+% of visits coming from IE6. People who use IE are either stuck with what their corp. IT does, or just don't care about new versions of IE.

    These problems make the opportunity for Google Chrome to grab market share that much better.

  16. One of many questions by Thelasko · · Score: 2, Interesting

    Does that mean that their relationship with Mozilla will be ending?

    2. Does it run on Linux?
    3. Does it support Plugins?
    4. Does it phone home and notify Google of important statistics, like what web pages I view, what ads I click, what products I buy, etc.

    --
    One of our competitors trademarked the term "hypothesis". From now on, we will call them "boneheaded ideas".