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Seinfeld-Windows TV Ad Anything But 'Delicious'

CWmike writes "Microsoft's $300-million ad campaign for Windows starring comedian Jerry Seinfeld launched Thursday with a long TV commercial almost entirely devoid of any talk of Windows, Microsoft or anything, really. With co-star Bill Gates, the scene is set in a shopping mall. Seinfeld, who did most of the talking, helps Gates buy a pair of shoes called the Conquistador. The commercial ends with Seinfeld asking Gates if Microsoft will "come out with something that makes our computers moist and chewy like cake so we can just eat them while we're working." Gates wiggles his rear to answer in the affirmative. The commercial ends (see video inside the story) with the Windows logo and the phrase 'Delicious.' Preston Gralla writes, 'I just saw Microsoft's much ballyhooed Jerry Seinfeld ad, and can say without equivocation it's one of the worst, most pointless ads in history. If this is Microsoft's response to the 'I'm a Mac' ads, it should fold up its tent and tell the world to switch to Apple."

4 of 893 comments (clear)

  1. Re:What Are You Talking About? by John+Hasler · · Score: 4, Informative

    They copy back and forth, each worse than the last. But it doesn't matter, because the "original" TV shows were knock-offs of radio shows which were knock-offs of vaudeville acts.

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  2. Re:Its Marketing ... no information required by John+Hasler · · Score: 4, Informative

    You figured out that it was a Microsoft ad, didn't you? Since this is Slashdot I will spell it out. They are not selling a specific product. They are attempting to create positive feelings about Microsoft in general. They are also trying to get people to discuss the ad. In that they clearly succeeded.

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  3. Re:What Are You Talking About? by waffledoodle · · Score: 5, Informative

    Parent is referring to Michael Richards' embarrassing tirade from awhile back. http://www.msnbc.msn.com/id/15816126/

  4. Re:What Are You Talking About? by fgelias · · Score: 5, Informative

    it has to cater to the 50% of us who are under average.

    technically 50% are below the median. if the distribution is skewed, then it is not clear what fraction would be below average.