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Google Turns 10
Ian Lamont writes "It was on September 7, 1998 that Larry Page and Sergey Brin founded Google Inc., aiming to provide a better search engine. You can see what it looked like here. Google had a relatively good search engine technology that succeeded in burying many late 1990s competitors, and it eventually developed a successful advertising model and pledged to operate on a 'don't be evil' philosophy. The company now has nearly 20,000 employees and a $150 billion market value, and has been acquiring or developing a host of groundbreaking technologies. When did you start using its search engine? Is the world a better place because of Google?"
I started using Google when it bought Deja News which was the only good place to find a broad selection of technical information on the web. I guess I just defaulted to Google as a search engine after that.
how bad search really was before Google. For that matter it's easy to forget that it used to take work to find information at all. Our culture has just barely begun to come to terms with how revolutionary this change really is.
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Google started off running on Stanford equipment, and was spun off, as happens frequently at Stanford. Sun and Cisco also started with Stanford people and equipment.
Stanford has become a real estate company and a venture capital firm that runs a university on the side for the tax break. It's working out very well; they now have $21.6 billion in investment assets, including a big chunk of Google. This started around 1991, when the financial management operation was spun off as a separate company. The financial operation invests in venture pools, which in turn fund venture capitalists, which fund startup companies, some of which become big. They can draw on expertise from the academic side to help evaluate investments. It's working quite well; annualized returns for the past decade were 15.1%. Tax free!
And if you're ever in Mountain View, CA, you can see one the first production server racks from 1999, as well as the Lego (actually Duplo) blocks that housed the original 1998 beta server shown in your link.
The artifacts can be viewed by the public at the Computer History Museum, along with everything from a Difference Engine, an Enigma machine, parts of ENIAC, numerous Crays, a restored and working PDP-1, an Apple I, and pretty much everything else you can imagine.
No visit to the Bay Area is complete without a trip to the Computer History Museum.
Remember Yahoo's big ad campaign to become a verb. No one Yahoos, everyone Googles
Physics is like sex: sure, it may give some practical results, but that's not why we do it.
The problem with Google is that their "don't be evil" claim is hard to take seriously any more. Ads at the right of search results weren't too bad, but then it went downhill. They created the "content-related ad" industry, which resulted in a vast number of "made for AdWords" junk sites and blogs, the "domaining" industry, and a vast amount of crap. Even real advertisers don't like it; the smarter ones opt out of the Google Content Network and stick with the search result ads.
From there it went downhill. Google doesn't do much to qualify their advertisers, and as we point out occasionally, about 35% of them are "bottom feeders", where you can't even identify the real business behind the ad.
Then there's Google Checkout. They accept very marginal businesses. They ought to be doing the kind of validation a bank does of its clients, but clearly, they don't.
Google's real problem is that they went public at the top of their game. Google was #1 in search when they went public, so they couldn't grow in their main business area. They had to expand to justify their high P/E ratio, and none of their expansion areas (YouTube, GMail, etc.) made money. So they had to figure out how to get more revenue per search result. At that point they started to turn to the dark side.