Could Google Become a Game Publisher?
Forbes is running a story examining the possibility of Google becoming a games publisher. The launch of their Google Lively 3D world and the acquisition of in-game advertiser AdScape has analysts speculating on whether Google will use its enormous reach to tap into the lucrative games market.
"Google also has several existing technologies that could be used to create games. Imagine a flight simulator that uses Google Earth as a backdrop or tracking a spy in a major city via Google Maps' street view. While there would still be significant work required to create a game using these tools, the underlying technology is already fundamentally finished."
For goodness' sake. They have your business data, your bank account details, your medical information, your DNA sequence and your personal preferences in pornography. Now they want your gamer chat?
"Gamer chat: the unspeakable in pursuit of the incomprehensible" - Oscar Wilde.
"stfu n00b" - Mark Twain.
"LOL PWN3D G3T WOW GOLD ON EBAY.COM"
http://rocknerd.co.uk
...after all, they'd have to run in a browser, would be supported by ads, and would steal all your sensitive information. And money. And clothes.
When Lively started up almost any search would have several "full" rooms at the top of the results. There were multiple overflow rooms for every possible topic. Now, even on the weekend, there's rarely more than half a dozen people in any of the rooms.
The google provided content has not changed in the past two months.
There have been no API or builder tools released.
It's going to need more than a Doubleshot to make it lively again.
I almost hope so, that way we'd have a few more multi-platform games on the market.
If it ever left Beta. :-D
The greatest revenge in life is massive success.
A good game has a good concept, content, gameplay and eye candy. What Google has is just eye candy, and from a gamer's perspective it's not even very good eye candy.
They are not really any closer to being a game publisher than any other company, though they can throw a lot of cash at the problem to get there. If they want to publish games, I am sure they can make that happen. Whether they'll be succesfull games is anyone's guess.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
I could see Google doing some sort of distribution mechanism like Steam, only having bucketloads more cash to throw around to get publishers to adopt to them as a delivery mechanism.
"It is a miracle that curiosity survives formal education." -Albert Einstein
I wouldn't say games, per se. But I definitely see google having interest in creating an online simulated world, ala Second Life, or more ambitiously, Snow Crash. If they are the ones to make something like that a reality, they could see immense business growth and climb far above any 'competition'.
Google is already a direct investor in games by funding open source gaming projects in the Google Summer of Code. Those participating this year included BZFlag, Battle for Wesnoth, Second Life (Linden Labs), Thousand Parsec, WorldForge, and ScummVM.
That roughly amounts to Google directly funding about 8 staff-years of development effort into open source gaming this year. Pretty damn cool if you ask me.
You can see some of the results from BZFlag's participation last year at http://my.bzflag.org/gsoc/BZGSoC2007.pdf
Cheers!
Sean
....doesn't anyone remember the Smurfs? Well, I smurfin' well remember those smurfy Smurfs! And if your memory's too smurfed up to smurf it, then you can just go smurf yourself, right up the smurfster! Smurf you, you smurfing smurfer!
Last night I played a blank tape at full volume. The mime next door went nuts.