Could Google Become a Game Publisher?
Forbes is running a story examining the possibility of Google becoming a games publisher. The launch of their Google Lively 3D world and the acquisition of in-game advertiser AdScape has analysts speculating on whether Google will use its enormous reach to tap into the lucrative games market.
"Google also has several existing technologies that could be used to create games. Imagine a flight simulator that uses Google Earth as a backdrop or tracking a spy in a major city via Google Maps' street view. While there would still be significant work required to create a game using these tools, the underlying technology is already fundamentally finished."
For goodness' sake. They have your business data, your bank account details, your medical information, your DNA sequence and your personal preferences in pornography. Now they want your gamer chat?
"Gamer chat: the unspeakable in pursuit of the incomprehensible" - Oscar Wilde.
"stfu n00b" - Mark Twain.
"LOL PWN3D G3T WOW GOLD ON EBAY.COM"
http://rocknerd.co.uk
...after all, they'd have to run in a browser, would be supported by ads, and would steal all your sensitive information. And money. And clothes.
I almost hope so, that way we'd have a few more multi-platform games on the market.
If it ever left Beta. :-D
The greatest revenge in life is massive success.
I could see Google doing some sort of distribution mechanism like Steam, only having bucketloads more cash to throw around to get publishers to adopt to them as a delivery mechanism.
"It is a miracle that curiosity survives formal education." -Albert Einstein
I wouldn't say games, per se. But I definitely see google having interest in creating an online simulated world, ala Second Life, or more ambitiously, Snow Crash. If they are the ones to make something like that a reality, they could see immense business growth and climb far above any 'competition'.
Google is already a direct investor in games by funding open source gaming projects in the Google Summer of Code. Those participating this year included BZFlag, Battle for Wesnoth, Second Life (Linden Labs), Thousand Parsec, WorldForge, and ScummVM.
That roughly amounts to Google directly funding about 8 staff-years of development effort into open source gaming this year. Pretty damn cool if you ask me.
You can see some of the results from BZFlag's participation last year at http://my.bzflag.org/gsoc/BZGSoC2007.pdf
Cheers!
Sean