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Microsoft Causes Internal Family Strife

techmuse writes "Fresh from its ad featuring Bill Gates and Jerry Seinfeld eating churros and discussing shoes, Microsoft has introduced a new advertisement in which the aging former CEO and comedian take up residence with a family, causing infighting and malicious plots by the family members. Although the ad does not mention Microsoft's operating system directly, it does mirror the real world experience of the company's products — appearing where not wanted, hard to remove, causing administration headaches, and finally being forced out in hopes of getting one's living space back."

9 of 543 comments (clear)

  1. Re:i'm no MS fan, but... by Mad+Merlin · · Score: 1, Flamebait

    It's not flamebait if it's accurate.

  2. The big question... by Dzimas · · Score: 1, Flamebait

    Dear Bill and Jerry: It's not enough to bumble around and admit you made mistakes, especially in such a high profile campaign. The *only* way that this ad series could turn things around is if they get to the end and reveal that MS has been working on a rock-solid replacement, and that it's available immediately. That, of course, is an impossibility. At best, we'll get vague promises that something better is coming soon (either that, or Seinfeld will sport a Tux t-shirt in the final sequence).

    Microsoft is certainly spending a fortune in an attempt to reverse user opinion on Vista. I manage ad buys for a major tech site, and they dramatically outbid everyone - including Apple's back-to-school campaign - to make sure that their Mojave Project video ads anchored the site for almost a month. Interestingly, the campaign had a pretty strong response rate throughout its run - people really wanted to see what MS was up to. It surprised me that a bunch of hardcore geeks would care, actually.

  3. Re:uhm by Anonymous Coward · · Score: -1, Flamebait

    It's good to know that I can come to slashdot anytime for fair and balanced news.

    Oh wait, there's nothing fair or balanced about this. It's not even news.

    Why on Earth would you expect fair or balanced anything from an overgrown blog?

  4. Re:i'm no MS fan, but... by WalterGR · · Score: 0, Flamebait

    Alright slashdot, I'm out.

    As this month is your 11th anniversary, it's as good a time as any.

    May your next 11 years be as technologically narrow-minded and dogmatic as your first.

  5. Re:Advertising by Anonymous Coward · · Score: -1, Flamebait

    Wow, I doubt you realize how silly you sound exposing your total ignorance of advertising.

    Just shut up already, we get it, you hate MS and will say whatever you have to, no matter how stupid, to pile on.

    God damn asshumpa, why are you so fucking stupid...

  6. Except... by QZTR · · Score: 0, Flamebait

    The ad is being discussed positively in non-MS hating circles, and it's not about torturing kittens or any other such nonsense, so none of your points apply.

    --
    To quote LongNoi "QZTR was right and won't leave me alone because I called him a moron when I was wrong" FYS
  7. Re:i'm no MS fan, but... by Anonymous Coward · · Score: -1, Flamebait

    The Mac/PC ads are tired, lame, and full of lies ("Only Macs are able to work with Japanese digital cameras!!" was the first of the ads that was utter bullshit; many many more were to follow). Reminds me of John McCain's ads that are one lie after another.

  8. Starting conversation with a law breaking entity. by jotaeleemeese · · Score: -1, Flamebait

    You suck seems perfectly appropriate to me.

    I fail to understand why MS should be dispensed any civil niceties any more.

    If somebody is beating you senseless (FUD, inuendo, false claims, predatory practices, your pick) sure as hell "you suck" is quite polite actually.

    Chip in my shoulder? Talk about blaming the victim ....

    --
    IANAL but write like a drunk one.
  9. Very funny but they better have a good payoff by Control-Z · · Score: 0, Flamebait

    These ads to me are very funny, and probably expensive.

    I hope the 3rd or 4th ad has a good payoff though. I really don't know what exactly they could possibly do other than put lipstick on the Vista pig though. ;)