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Apple Declares DRM War On Sneaker Hackers

Posted by kdawson on from the your-clothing-can-tell dept.

theodp writes "Nicholas Carr is not pleased that Apple has applied for a patent to extend DRM to tennis shoes and other articles of clothing. Apple apparently views tennis-shoe DRM as a way to head off a potential plague of sneaker hacking. 'Some people,' the patent application observes, 'have taken it upon themselves to remove the sensor from the special pocket of the [iPod-linked] Nike+ shoe and place it at inappropriate locations (shoelaces, for example) or place it on non-Nike+ model shoes.'"

8 of 330 comments (clear)

  1. Bizarro world by Anonymous Coward · · Score: 5, Funny

    God damn it, not another bizarro world. Hope I can slide again soon.

  2. DRM war on sneaker hackers? by zblack_eagle · · Score: 5, Funny

    I guess this spells the demise of sneakernet

  3. Re:The realm of what shouldn't be... by Kamokazi · · Score: 5, Funny

    I'm sorry, I stopped reading when you used the term Web 2.0 like it meant something.

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  4. Apple-- by Anonymous Coward · · Score: 5, Funny

    Apple: Still not as bad as Micro$oft. But we're trying. God damn, we are trying.

  5. Re:The realm of what shouldn't be... by commodoresloat · · Score: 5, Funny

    podophile.com?! But this is about sneakers, which go on feet; wouldn't the proper prefix be...
     
    Oh. Never mind.

  6. Re:The realm of what shouldn't be... by n+dot+l · · Score: 5, Funny

    however, i'm not so sure that Podophile is the best name for a website.

    Best marketing pitch ever: iPod - so awesome, you'll molest it for hours.

  7. Re:The realm of what shouldn't be... by kasperd · · Score: 5, Funny

    used the term Web 2.0 like it meant something.

    Are you trying to tell me Web 2.0 does not mean anything? Then how exactly would you explain why so many web pages are served by hosts called www2.somedomain.tld?

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  8. Re:Not to mention the cost of it all.... by PopeRatzo · · Score: 5, Funny

    You people should definitely stay away from jobs in marketing.

    If for no other reason than your eternal soul.

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