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Microsoft Uses "I'm a PC" Character In New Ads
arcticstoat writes to tell us that in the wake of their largely unsuccessful Jerry Seinfeld ad campaign Microsoft is setting their sights directly on recent Apple ads by featuring the "I'm a PC" character in their new advertising campaign. "He then follows this with another phrase, such as 'and I've been made into a stereotype' before the advert shifts to a range of people performing a diverse assortment of jobs, all of which also say they're a PC. Among those featured are astronaut Bernard Harris, as well as religious author Deepak Chopra and 'Desperate Housewives' actress Eva Longoria. The ad also features a wide range of anonymous people, including a shark diver, a teacher and a guy with a beard."
They aren't news, either. Except to the advertising industry, which I suppose Slashdot joined long ago.
After all, I am strangely colored.
While the characters try to come off as being "cheeky and cute", they just end up looking like ditzy, ignorant, darwin-award candidates.
So, they tried to copy a retarded ad, and came out with a retarded ad. Surely that isn't surprising to anyone.
"16MB (fuck off, MiB fascists)" - The Mighty Buzzard
To acknowledge an attack is to admit its success. Stupid move on Microsoft's part. This would have only worked if they could have snagged the original PC guy and gave him some flair not a stupid explanation as to why PC's don't suck.
"Vista's slow, it's fat, my software doesn't work, I can't get drivers, the User Access Control's a pain in the ass and my network grinds to a crawl when I play an mp3! What do you call that?"
"... The Aristocrats!"
http://rocknerd.co.uk
It's nice to see that this time around, Microsoft's advertising people remembered to have a bunch of people astroturf on Slashdot about how great the new ads are.
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Spoken like a true mac fanboy. I'm sure steve would be proud... wait he doesn't care...
Beware of he who would deny you access to information, for in his heart, he dreams himself your master.
You realize you missed his point entirely? The Apple commercials were NEVER talking about identifying with the users. It's personifying the OS itself, as if it has a personality.
I think that's one person's interpretation. There is no mention of the OS in Apple's ads. They mention PC's and use Hodgeman as a personification of PC's...and by extension the people that use them. If that wasn't your interpretation then that's fine but I have spoken to many many people who basically think that Apple is slamming them...and trying to entice them to becoming cool if they start using Macs. The smart thing about MSFT's ads is that they don't even mention the Mac. They just make a positive statement about PC's and the wide variety of people from all walks of life who use them to do cool things. It's very democratic.