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Microsoft Uses "I'm a PC" Character In New Ads

arcticstoat writes to tell us that in the wake of their largely unsuccessful Jerry Seinfeld ad campaign Microsoft is setting their sights directly on recent Apple ads by featuring the "I'm a PC" character in their new advertising campaign. "He then follows this with another phrase, such as 'and I've been made into a stereotype' before the advert shifts to a range of people performing a diverse assortment of jobs, all of which also say they're a PC. Among those featured are astronaut Bernard Harris, as well as religious author Deepak Chopra and 'Desperate Housewives' actress Eva Longoria. The ad also features a wide range of anonymous people, including a shark diver, a teacher and a guy with a beard."

6 of 837 comments (clear)

  1. Re:New ads by plague3106 · · Score: 1, Troll

    Oh... the Apple ads are supposed to be funny? Huh.

    The ironic part is that the fun, easy to use Mac can only point out that it "runs Microsoft Office just as well as [PC]," but otherwise has to pretty much lie about PCs and that they're good for work only (which is odd considering how small the Mac game library is compared to PCs).

    Oh well.

  2. Re:Guh. by UnknowingFool · · Score: 0, Troll

    Um. . . When Apple switched to Intel, Apple has always told people that they could run Windows as well as OS X on a Mac. They even made a "Get a Mac" commercial about it in 2006 called Touché. In their latest commercial, Apple announced that their Geniuses will help you migrate your Windows files if you switch. Rather I find Microsoft in denial about Apple.

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  3. Re:New ads by sexconker · · Score: 1, Troll

    Majave?
    I didn't know they had internets in Mozambique, let alone an MS distributor.

  4. Re:New ads by El+Cabri · · Score: 0, Troll

    In short ad is somewhat condescending

    Yeah, condescending. That's not something that an Apple ad or an Apple fanboy would ever be, is it ?

  5. Images for the ad are made on the Macs! by Tibor+the+Hun · · Score: 0, Troll

    Way to go Microsoft!
    link

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  6. Re:Too bad the ad's images were made on a Mac by Reality+Master+101 · · Score: 0, Troll

    Apparently they couldn't find any of those creative PC people to do the ad:

    Er, proving... what? Is Microsoft supposed to be so petty that they insist Macs never be used by any of their third-party contractors?

    On the other hand, I can *totally* imagine Steve Jobs being so petty as having something in his contracts specify that Macs must be used.

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