Feds Unwrap $15M For Corporate Energy Reduction

As hard as it is to imagine, coondoggie writes with news that the federal government just unveiled a new energy bill that will offer $15 million in assistance to retailers who help to build and adopt energy-efficient technologies. "The US Department of Energy (DOE) announced the first phase of $15 million awards to retailers Best Buy, JCPenney, John Deere, Macy's, SuperValu, Target, Toyota, and Whole Foods Market. Commercial Real Estate Firms such as CB Richard Ellis, Forest City Enterprises as well as the financials groups also saw some of the money. Along with the money the companies will have access to the DOE's Pacific Northwest National Laboratory (PNNL) and National Renewable Energy Laboratory (NREL) to design, build, tune and operate at least one new prototype building and to retrofit an existing building project."

Comments

Whole Foods...

[Anonymous Crowhead]

...should harness the smug of their customers.

Is that an M or a B?

[Colin Smith]

Cos I thought they only talked in billions and trillions. Y'know 700 billion here, a trillion there.

 

Re:Is that an M or a B?

[morgan_greywolf]

Hey! I'm a CEO trying to get my Golden Parachute, you insensitive clod!

Because it's the wrong thing

[Kohath]

Reducing energy usage is a waste of time and money for almost anyone. It represents a reduction in the value and quality of human life for the benefit of "The Earth".

These companies could be producing good and services for their customers or profits for their shareholders. That's what they were created to do -- not wasting their employees' time to try to save energy. Why should they want to spend $100 in employee time to save $50 worth of energy? To go to environmentalist heaven?

Re:Here's an idea

[Kohath]

Here's an idea: Why not just shut down and lay off all the employees and open up shop in India or China where they still build power plants?