Slashdot Mirror


Netbook Return Rates Much Higher For Linux Than Windows

ivoras writes "An interview with MSI's director of US Sales, Andy Tung, contains this interesting snippet: "We have done a lot of studies on the return rates and haven't really talked about it much until now. Our internal research has shown that the return of netbooks is higher than regular notebooks, but the main cause of that is Linux. People would love to pay $299 or $399 but they don't know what they get until they open the box. They start playing around with Linux and start realizing that it's not what they are used to. They don't want to spend time to learn it so they bring it back to the store. The return rate is at least four times higher for Linux netbooks than Windows XP netbooks.'"

21 of 663 comments (clear)

  1. Education would fix that by Gewalt · · Score: 5, Insightful

    Seriously, put some videos on there that explain how to do common tasks. Tasks that are better on linux than on windows. (Like finding/installing cool toys/software/games). Make the videos right there on the desktop. Once consumers find out they can do the things they want, and easily, they will like it.

    --
    Modding Trolls +1 inciteful since 1999
    1. Re:Education would fix that by Simon+(S2) · · Score: 5, Insightful

      I remember my first Mac had a 1,44" Floppy with a very cool tutorial app that illustraded the most important steps you had to do in order to get started: click to open an app, how drag&drop works, where the apps are located, how to save a document and how to open one. I was 15 years old, and I remember I very much enjoyed the little tutorial app, it was funny and helped me getting started quickly. I agree with you here: put a quick (max 15min) comic style tutorial app on the desktop, and people will have a different view on the whole thing, and like it more.

      --
      I just don't trust anything that bleeds for five days and doesn't die.
    2. Re:Education would fix that by meist3r · · Score: 4, Insightful

      Lol what? Ever seen a noob windows user sitting in front of a computer? Windows is far more confusing than Linux especially since you learn a lot of stuff working on Linux while with Windows you're just doing stuff that other people tell you. No learning curve beyond "how to keep that shit from crashing". At least in Linux the error messages MEAN something. I've corrected multiple problems already just by reading the errors in the shell and then reacting to it. Even a noob can understand that "missing library blabla" means "I need to install library blabla". Windows tells me "Wow, we fucked up, here's where. Since we can't tell you what we did this information is useless so just pass it on to us so we can pretend to actually know what went wrong.". The problem here is simply that Windows has been established in larger circles for longer, people grow up around Windows machines and then take that as the only feasible OS effectively conditioning themselves to a certain manufacturer. Same goes for Apple users, grow up in a Mac house, use a couple of Macs until you're in your mid-twenties and everything else will look like the devil to you. I know people that can't even properly type on a PC keyboard because of that. These are the kind of people that buy cars according to the button layout they're used to and color regardless of specs and mileage.

      It's not that they don't want to learn, they learned the wrong stuff and now can't/don't wanna adapt because they're lazy. So I blame the people for not learning "technology" but learning "Microsoft technology" which is kinda sad.

    3. Re:Education would fix that by CronoCloud · · Score: 4, Insightful

      You should start a sourceforge project for your tutorial thingy. Seriously. It's folks like you who really are making Linux easier and more enjoyable to use for the next less geeky set of Linux users. Kudos to you.

  2. Re:Of course! by geekmux · · Score: 5, Insightful

    Of course the return rate is higher! Linux is NOT READY FOR THE DESKTOP! You can't buy off-the-shelf software for it at Best Buy and it's hard to use. People buy things based on the price tag without doing their research first. Most of the time, they can't even get their microwave oven to stop flashing 12:00. What makes you think they're going to want to read an extremely lengthy linux user manual?

    Last time I checked, Apple hardware wasn't running Windows. Yet, they've managed to take a *nix/BSD-derived OS and make it VERY simple and intuitive to use.

    If [insert netbook vendor here] Executive staff can't seem to find the value in hiring a COMPETENT *nix admin to create a decent functional disk image worthy of being a Microsoft replacement, or at least as easy to use as OS X for the end user, then I feel NO pity for them.

    Bottom line is *nix IS ready for the desktop, and Apple has PROVEN that. Other distros have made a large enough impact to make it to Best Buy shelves as well. Make it intuitive enough, and you don't need a 300-page user manual to figure it out.

    And ENOUGH with the flashing 12:00 analogy already! Cripes, even my 8-year old knows how to set the damn time on the microwave. Todays generation of 30 and 40-somethings grew UP with tech, and the younger generation can't live without it.

  3. Marketing would fix that by xzvf · · Score: 4, Insightful

    People don't want to be trained. They want to be sold. The problem with Linux on the consumer desktop is nobody is selling it to them. Apple marketing makes a different machine cool and worth investing the time to learn. Maybe treating the netbook like a web/mail appliance instead of a small computer would help manufacturers do a better job of satisfying the customer. What are some stats from other netbook makers?

  4. Amazing. Half assed installs cause returns by Lumpy · · Score: 5, Insightful

    MSI's install of linux is a piece of garbage. They barely made it run and it's junk. now they are bitching that their half assed work causes returns?

    How come the ASUS eee flys off shelves where it's available and people that own them that are not techies love them in their linux install?

    Oh wait, ASUS did not half ass the linux install. Ahhhh.

    It must be linux's fault then.

    The story headline needs to be changed... "MSI does crappy work again and bitches about it shifting blame to XXX."

    --
    Do not look at laser with remaining good eye.
  5. Re:An MSI problem, rather than a Linux one. by moreati · · Score: 5, Insightful

    I wonder what it would cost someone like Microsoft to have MSI spike the competition.

    It would cost much less than allowing MSI do it in the normal course of their business. I know conspiracies are more entertaining than blaming human laziness, but trying to blame poor Linux/MSI integration on Microsoft takes the biscuit. Consider:

    • MSI are traditionally a hardware OEM, having close to zero customer-experience experience.
    • MSI were chasing ASUS, time to market would have been a big priority
    • Netbooks are sold cheap, so they're designed on a tight budget.
  6. Re:they don't know what they get until they open t by Chaos+Incarnate · · Score: 5, Insightful

    The OS may be no more difficult to learn (for everyday use; if you're a power user, though, XP -> Vista is still easier than XP -> Ubuntu), but then you also have the added learning curve of replacing every single application except possibly Firefox, if they weren't using IE before.

    --
    Benford's Corollary to Clarke's Law: "Any technology distinguishable from magic is insufficiently advanced."
  7. Take care of your own product, by gzipped_tar · · Score: 4, Insightful

    rather than blaming the users who "don't want to spend time to learn it". Customers buy your product because they need it, but few would learn it the hard way without well-organized, easy-to-follow documentation. Invest in supporting and documenting your own product and users will be happier, not angrier.

    --
    Colorless green Cthulhu waits dreaming furiously.
  8. Re:it's the manufacturer's fault by Fred_A · · Score: 4, Insightful

    I've heard this story a lot from seasoned users (being one myself, although I never got around to buying a preinstalled machine). Apparently the first Dell laptops with Ubuntu had the same kind of problems. Likewise a number of laptop sellers advertise as being Linux friendly but I often see small print along the lines of "this and that peripheral (most often the webcam) won't work if you pick Linux as the OS".

    What is it with those people ? They pick their hardware, can't they at least pick some that's supported ? It's not as if it was difficult to find Linux supported components. It's even more irritating when you find out that users familiar with the system report that it was an easy fix.

    I sometimes wonder if there isn't a clause in one of their OEM contracts stipulating that "if you supply another OS, it has to be crappy".

    --

    May contain traces of nut.
    Made from the freshest electrons.
  9. Re:it's the manufacturer's fault by HangingChad · · Score: 4, Insightful

    If I hadn't been able to install Ubuntu Netbook Remix, I would have returned the machines myself.

    It would be interesting to dig deeper into the return numbers and find out if it was problems with Linux in general or the specific OS installed on the returned devices. I believe the Linux in general issues can be addressed, but the device specific OS issues will be more difficult.

    As long as every netbook manufacturer is determined to roll their own flavor, then Linux will continue to be plagued with dilution by fragmentation in the marketplace. Instead of the Windows way and the Linux way, there's the Windows way and 20 different Linux ways.

    --
    That's our life, the big wheel of shit. - The Fat Man, Blue Tango Salvage
  10. This is why the Microsoft monoculture is bad by Haeleth · · Score: 5, Insightful

    Back in the '80s and early '90s, people coped perfectly well with competing computers and operating systems. Sure, an Amiga was a bit different from an Atari, which was a bit different from a PC, which was a bit different from a Mac, which was a bit different from an Archimedes... but so what? People coped, just like they cope with the way every washing machine or DVD player today has a different interface. When you started using computers, you became computer literate, just like everyone's more or less washing-machine-literate and DVD-player-literate. And once you're literate in a technology, you can learn to use any form of it relatively easily.

    What the Windows monoculture has done is to destroy computer literacy among most users. Now, instead of learning to use a computer, people are trained to use Microsoft Windows. Instead of learning about launching applications and using word processors, they're trained to click on the big button at the bottom left of the screen that says "start", then to click where it says "Microsoft Word". And so as soon as that button turns into a picture of a foot at the top left of the screen, and the icon they're looking for says "Word Processor", they're left bewildered and uncomfortable.

    Of course, this has now bitten Microsoft too: it's one reason why Vista and Office 2007 are so unpopular. (Semantics nazis: does that count as irony?)

  11. Re:they don't know what they get until they open t by the_womble · · Score: 5, Insightful
    Unless these things have a really high return rate, it seems that most people are quite happy with Linux, and a few did not realise that PCs came with anything other than Windows and return them. So an apparently fairly poor Linux install keeps most people happy - which says something for the level of expectations Windows has set.

    It is probably "power users" who are returning these. Not people who just want their web browser to work and write letters with the word processor and little else.

    Not geeks who would know what they want in terms of OSes.

    People who know Windows, and MS Office well, but do not actually understand at an abstract level that can be re-applied to other OSes and apps. From people with a memorised sequence of muse clicks for hundreds of tasks, to people who write apps in VBA and Excel.

  12. Mod parent up! by clang_jangle · · Score: 5, Insightful

    While he lacks eloquence and tact, he tells the truth. In fact, I just spent two days helping a neighbor prepare her soon-to-be-published manuscript in OO.org, after her windows machine died. Initially I loaned her a laptop with Ubuntu on it, showed her how to start OO.org, and told her to call me if she had any trouble. This poor woman ( a typical non-tech user) was nearly in tears over not being able to find how to change text fonts and autoformat settings. And in OO.org, those settings are RIGHT THERE IN FRONT OF YOUR FACE. They're not labeled in Hindi or anything...

    Now, this neighbor is actually quite an intelligent and insightful person, but as I've witnessed before, give her a computer and she transforms into a complete moron. Yet she uses one daily! I suspect the great majority of users are like that; they learned once, long ago, how to do something on windows and now they are done learning. If they can't see the same icons and menus in the same places they simply give up, complaining bitterly that it's the computer's fault. They may be perfectly reasonable and intelligent people away from the computer, but while using one they are, for all intents and purposes, completely fucking stupid. It's frustrating.
    So no, I'm not a bit surprised that lots of people return Linux netbooks. I see how they are.

    --
    Caveat Utilitor
  13. Yes, But Linux Is Not The Incentive by reallocate · · Score: 5, Insightful

    Yes, I read the article. Yes, I know that they're looking at Ubuntu. Regardless of what it looks like, Ubuntu is still Linux. People who can't find the Word icon will still be unhappy.

    No, saving a little money is not enough reason for most Windows users to switch.

    Look, I'm not bashing Linux. I used it for a decade. But it is naive to expect people to willingly throw away their investment in Windows (time and money) simply to learn an OS that allows them to keep on doing the same things.

    If someone is happy using, say, Word and Photoshop, what's attractive in hearing that Linux can't run Word and Photoshop but they can do pretty much the same things with Openoffice and Gimp, once they take the time to learn how to use them? Why should they do that when they can keep on using Word and Photoshop?

    Like I said, i used Linux for ten years. I switched to Apple a few years ago because I wanted wireless to work. Now, I need to buy new hardware. I could easily save a few bucks and run Linux on something. But, why should I? I like Apple software, I'm accustomed to using it. Everything I did in Linux I can do on a Mac, often with greater ease and reliability. Why should I care if Linux allows me to do the same things once I learn how to use it and a bunch of new programs? Where's the incentive? There are tens of millions of Windows users thinking the same thing.

    --
    -- Slashdot: When Public Access TV Says "No"
  14. Re:they don't know what they get until they open t by peragrin · · Score: 5, Insightful

    that is more true than many realize. in my humble opinion 90% of users are nothing more than monkeys clicking keys in order to get the desired result. The same applies to cars. all they truly know is that you put a funny smelling liquid into it, turn a key, and wiggle the steering wheel around while pressing buttons on the floor to make it go and stop. It isn't complicated to understand the thing is they don't want to know.

    it is the difference between memorizing a method and understanding the concept. you can set me down in front of any computer and I can learn the ins and outs of it in hours, (longer with more command line options). After a while some people stop learning, and everything after that point is a struggle.

    --
    i thought once I was found, but it was only a dream.
  15. Re:they don't know what they get until they open t by modernbob · · Score: 4, Insightful

    Well, here is the thing. I think most people understand that a computer has become an appliance. It's a machine to gather information, publish information, and a simple communications tool. Most people have come to know windows because it's loaded on every factory made box everywhere. I think that people want to spend time doing the things they do on a computer and not to learn about the machine or software they are using. It's all about being productive. *nix is a vastly more powerful OS in the hands of someone who knows what to do with it. The vast majority of people going to Wal-Mart to buy a computer don't care about this. The only way to make this customer happy is to emulate what they do know (outlook express, IE, Menu's, Office). If you can't do this 80% of the people buying your machine are going to be some what unhappy. Will some people learn a new way to do things, yes. However, even after they learn this still might not be enough as these are the same people who will likely become frustrated and have someone load windows back on their machine. If equipment manufacturers want to move away from windows they will need to provide a distro that looks and feels like windows and I haven't seen any distro that has accomplished this.

  16. Re:they don't know what they get until they open t by Draek · · Score: 4, Insightful

    Then please refrain from using a computer.

    You know the first thing I did when I first got a digital camera? I learned photography. Not just "how to turn the camera on", but aperture, shutter speeds, exposure, rules of composition, etc. Yeah, I "could" have let the camera handle most of that stuff, but I know that unless I know what's it doing on the background even on the Auto modes, I have no right to expect something other than shitty results.

    I simply can't understand why people don't do the same with computers... I mean, do you go to a guitar store, buy a $600 guitar, and then return it the next day because you didn't sound like Jimi Hendrix? I seriously hope not.

    --
    No problem is insoluble in all conceivable circumstances.
  17. Re:they don't know what they get until they open t by Just+Some+Guy · · Score: 4, Insightful

    Right now the ONLY logical reasons to move to a Linux based PC is 1) cost and 2) boot time when run in minimalist mode. Otherwise an XP machine is far better for the availability of apps and consistency of experience.

    Oh, and software that gets faster with time (see KDE 4 vs. KDE 3). And better hardware support (dead serious). And a nicer desktop (got anything to compare to Compiz yet?). And a smaller footprint (I'm using less than half of the 1GB of RAM on the Eee PC I'm typing this on right now). And a software library that makes Windows look niche (I'll put apt-get against VersionTracker any day of the week). And a more consistent interface (see: those screenshots of 20 different widget toolkits on a single Windows screen).

    Yeah, besides being a better, faster, cheaper, prettier system with better 3rd-party support, I don't see much point in using Linux over XP. Oh, and double that for Vista.

    --
    Dewey, what part of this looks like authorities should be involved?
  18. Re:For return people computer... by shimage · · Score: 4, Insightful

    Let's be honest here, though. If all you want is an appliance, Linux isn't any more difficult than Windows. Realistically—and I say this as someone who uses both Windows and Linux—it isn't even that different. Unless, as people above have mentioned, someone has rote memorized how to do (a large number of) specific tasks, the differences aren't worth mentioning. Linux isn't harder than Windows, and it's only different if you're doing "complicated" things (where I've defined "complicated" as things that differ in Windows and Linux ... ). People looking for an appliance—which, I thought, was the point of a netbook—shouldn't notice much of a difference.