99.8% of Gamers Don't Care About DRM, Says EA
arcticstoat writes "If you thought that EA might have been humbled by the massive Internet backlash against its use of SecuROM in its recent games, then you'd be wrong. Speaking at the Dow Jones/Nielsen Media and Money Conference, EA's CEO John Riccitiello claimed that the whole issue had been blown out of all proportion. 'We implemented a form of DRM and it's something that 99.8 per cent of users wouldn't notice,' claimed Riccitiello, 'but for the other 0.2 percent, it became an issue and a number of them launched a cabal online to protest against it.'"
Too true. (98.2% of our CURRENT customers love us. LOL)
EA Before:
"Hey Gamers, buy our wicked game because it's totally fun to play!!!"
EA Later:
"Hey Gamers, buy our new game because it has newer technology, better lighting, and it produces 100% more warm fuzzies than its predecessor!"
EA Now:
"Hey Gamers, bend over."
The dangers of knowledge trigger emotional distress in human beings.
1st install - don't know, don't care 2nd install - don't know, don't care 3rd install - don't know, don't care 4th install - "Hey Ma! What's the number to Geek Squad. This here game be broken."