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99.8% of Gamers Don't Care About DRM, Says EA

arcticstoat writes "If you thought that EA might have been humbled by the massive Internet backlash against its use of SecuROM in its recent games, then you'd be wrong. Speaking at the Dow Jones/Nielsen Media and Money Conference, EA's CEO John Riccitiello claimed that the whole issue had been blown out of all proportion. 'We implemented a form of DRM and it's something that 99.8 per cent of users wouldn't notice,' claimed Riccitiello, 'but for the other 0.2 percent, it became an issue and a number of them launched a cabal online to protest against it.'"

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  1. Even if the stats are true... by onion2k · · Score: 5, Interesting

    Let's assume the statistics are actually correct. 0.2% don't want DRM, 99.8% don't care, and 0% are in favour. That should be enough of a message to realise it shouldn't be included. Especially when that 0.2% can damage the reputation of the game by giving shocking reviews all over the internet.

  2. Re:Games not on Wii by rufty_tufty · · Score: 4, Interesting

    Well I'm not the OP but I don't do PC gaming just console(Xbox 360 or Wii):

    "For example, a lot of indie games are PC exclusives because the developer isn't a big enough company for a WiiWare license."

    Unfortunately in that case I can't play it, (unless they do a Linux version). I'm sure there's some gold out there, but the signal to noise ratio has IME not been worth it.

    Frankly I see computer games as being for fun and not as another job - hearing what people go through to get games running on a PC sounds far too much like the bits of my job that I hate to pay for the privilege of doing it.

    --
    "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
  3. I'd like to share an experience I had. by Anonymous Coward · · Score: 3, Interesting

    I must be one of those who care able DRM. I recently bought Mass Effect, before I was aware of its draconian DRM policy.

    I started the installer, and when the End User License Agreement came up I decided to read through it.

    In the end, I decided I couldn't agree to their end user license agreement. I tried to take the game back to the store. Unfortunately, the clerk behind the counter refused to allow me to return the game because it was open software. I told her that I couldn't read the license agreement until I had already purchased (and opened) the software. She was polite but unsympathetic to my plight. I asked her to get me her manager. She returned (without her manager) and said her manager told her she cannot accept open software.

    I told her that should would then have to go get her manager because I need to know who it is who is refusing my legitimate refund. I explained that when this went to court, I would need his name and position in the store. She returned (again without her manager). She proceeded to hand me a business card with her manager's name on it, and a phone number for the company's customer support number.

    Not being one to give in too easily, I sat down on the bench by the refund counter and called the customer support number. The man on the phone was also rather polite as I explained the situation. He looked up the receipt number, and through checking my credit card (I'm guessing) explained to me that I had quite a purchase history at their store and very few returns. He saw no reason why the store couldn't handle the refund and asked me to hand my phone to the sales representative.

    The sales representative balked, and claimed, "I don't want to get into the middle of this." and wouldn't take my phone to talk to the service rep. I asked her to get her manager.

    She left and returned (again, without her manager) and explained to me that her manager refused to talk to me because I threatened litigation. So, I explained this detail to the person from customer support with whom I was still conversing with on the phone. The customer support person chuckled, and said he could do the refund through the corporate channels, but unfortunately it would take a couple weeks for the processing to go through. I said that was unfortunate but acceptable. I asked him if I should hand the game to the lady at the customer service desk. Then the guy said, "No, that won't be necessary. Just take the game home with you, don't tell them what we have done for you, and consider it a gift from us."

    Sure enough, 2 weeks later I got a gift card for the exact amount of the game + tax. I'd be a little disappointed about being refunded in store credit versus a return credit on my credit card but I do tend to buy a lot from this particular store so I decided to let it go.

    I'd like to comment the only downside to this is that it is unlikely EA will every find out about my dissatisfaction with their EULA and DRM. Chances are the company ate the cost themselves, and they will never find out about it.

    In the end, I was happy with the result from the company. I decided to install the game, since I have less of an issue with DRM and Freeware.

    For the record, Mass Effect kicks some serious ass. I'm actually glad I got to keep the game.

  4. Re:EA Then and Now by SanityInAnarchy · · Score: 3, Interesting

    potential customers will actually take their money and walk away.

    I would guess most gamers aren't quite like me -- DRM wasn't really an issue until Spore.

    But I am deadly serious.

    If anyone wants to start a petition, I'll sign.

    It might even be interesting to put some money into escrow, to show how much we are actually ready to spend -- but escrow is a lot trickier than a simple petition.

    --
    Don't thank God, thank a doctor!