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Microsoft, Google Battle Over Energy Efficiency

1sockchuck writes "Microsoft and Google have opened a new front in their battle for global domination: data center energy efficiency. Just weeks after Google published data on the extreme efficiency of its previously secret data centers, Microsoft says it has achieved similar results with shipping containers (despite Google's patent) packed with up to 2,500 servers. The geeky benchmark for the battle is Power Usage Effectiveness (PUE), a green data-center metric advanced by The Green Grid. Microsoft says its containers tested at a PUE of 1.22, while Google reported an average PUE of 1.21 for its data centers, which apparently are also now using containers."

27 of 164 comments (clear)

  1. Containers by psergiu · · Score: 4, Interesting

    If they care so much about being "green", are they using recycled containers ?

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    1. Re:Containers by jlar · · Score: 5, Insightful

      Most businesses care about being green when it means spending less of the green ones.

    2. Re:Containers by ionix5891 · · Score: 3, Funny

      it takes a container full of servers to run Vista?

    3. Re:Containers by Emb3rz · · Score: 3, Funny

      Joe the plumber can't afford to be green! Most small business owners making under $250,000 can't afford to be green! Won't somebody please think of the small business owners?!

    4. Re:Containers by Emb3rz · · Score: 5, Funny

      You sir, have the economic intelligence of a bullfrog.

      Excellent! Bullfrogs are green!

    5. Re:Containers by sustik · · Score: 2, Interesting

      > That's why I'd wish we'd tax the Hell out of the most non-green businesses.

      It should not be (called a) tax actually: it should not depend on being profitable or not. When said company pollutes, dumps etc. then it should pay for the cleanup. The only shift we need is to realize that clean water, clean air, clean soil etc. is not free.

      In Europe they have a "product fee", supposed to cover the safe disposal/reuse etc. of the product at the end of its life. A step in the right direction. I would calculate how much does it cost to extract the various harmful/undesired (Pb, CO2, ...) by-products of burning gasoline and add that cost to the price. That would suddenly make cleaner burning fuel cells look much better. One may even consider reducing this fee for low emmission gasoline using vehicles in some form.

    6. Re:Containers by arthurp · · Score: 2, Informative

      Almost all containers used in the US are recycled. It's cheaper in general to make new containers in China to ship good to the US than to ship the empty containers back to China. So there is a build up of containers in the US. So used containers are really cheap.

  2. Power usage effectiveness isn't the whole story by Ed+Avis · · Score: 5, Interesting

    OK so if you have a PUE of 1.2 then five-sixths of the input energy is used to power the computer equipment. But that doesn't say how energy efficient the machines themselves are. You could be running 150W Pentium 4 Extreme Edition processors, or whatever, and still get a higher 'efficiency' than someone using Atom processors giving the same computational speed with lower power usage.

    In the old days I would have suggested that Microsoft was limited to x86 processors and so they would necessarily have higher power usage than Google, who would be free to use more power-efficient architectures like ARM or PowerPC. But I get the feeling this isn't true nowadays. In servers and high-end desktops, do Intel x86 chips now offer the best bang per watt?

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    1. Re:Power usage effectiveness isn't the whole story by pla · · Score: 2, Insightful

      OK so if you have a PUE of 1.2 then five-sixths of the input energy is used to power the computer equipment. But that doesn't say how energy efficient the machines themselves are. You could be running 150W Pentium 4 Extreme Edition processors, or whatever, and still get a higher 'efficiency' than someone using Atom processors giving the same computational speed with lower power usage.

      True - But it still means that 5/6ths of the power goes to adding computational resources rather than pure-waste overhead. Depending on the task, you might want as much horsepower as possible, or the highest reliability possible, or a massive storage or I/O node. But it doesn't really matter what you want in the box - lowering the overhead always counts as a win.

  3. Idle data centers? by should_be_linear · · Score: 4, Funny

    Given Live! search popularity, it is easy to be ahead of Google in this regard. They could as well turn the whole thing off and become rich.

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    1. Re:Idle data centers? by JCSoRocks · · Score: 2, Funny

      Yeah... Live! search is proof that the whole, "If you build it they will come" mantra is a big lie. Curse you Kevin Costner!

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  4. Fat people... by retech · · Score: 5, Insightful

    This is like two fat people drinking diet coke with their supersized double cheeseburger meal.

  5. Re:Why? by weirdo557 · · Score: 3, Funny

    why stop at modular walls? what if they were to install the servers inside tubes, perhaps a series of them. a series of tubes that carries data... i'm off to the patent office!

  6. PUE is a rubbish metric for this by ledow · · Score: 5, Interesting

    PUE is a rubbish metric for this. The definition is nothing more than "power at utility meter" / "power used directly by IT kit". There's no account of WHAT that power is doing. Is it running one PC or a thousand? Is it hitting Gigaflops or nanoflops? You could put a laptop without a battery into a datacentre and get a PUE better than someone who has a thousand rackmounts all running at full speed. All PUE measures is the efficiency of the power conversion gear and associated equipment (e.g. UPS, etc.). In fact, UPS is an interesting measure too because the PUE of kit with a UPS would be greatly hindered in PUE stakes even against otherwise identical equipment.

    Now, "Total Teraflops / Power at utility meter" - that's a more accurate metric to be comparing. And I'd guess that there Google's containers would wipe the floor with MS's (unless, of course, some trickery is being done in the TFlops measurement - you would have to carefully define what's needed). And even then, throwing a bucket load of low-power ARM processors running Linux into every square inch possible would probably thrash even Google in those stakes (unless they already do that?).

    If you're going to have a contest over a metric, at least understand the metric and its shortcomings before you start claiming that X is better than Y.

    1. Re:PUE is a rubbish metric for this by theaveng · · Score: 2, Interesting

      The true energy savings happen at the source. We need to find ways to increase coal-to-electricity efficiency conversion to 90% or higher.

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  7. Telling Microsoft that Google are battling? by Ragzouken · · Score: 3, Insightful

    Is there some unwritten rule that you can't use 'and' in a headline?

  8. Re:Geography by MichaelSmith · · Score: 3, Insightful

    Since it is mostly irrelevant where a data center physically is

    Actually I think latency is a major issue for both Microsoft and Google as they chase the market for online applications.

  9. Re:What a joke... by mpsheppa · · Score: 4, Informative

    The power usage during standby is only about 1-2 watts on a decent PC these days. The power usage during hibernation is also about 1-2 watts and the power usage while OFF is about 1-2 watts as well. So unless you are actually prepared to turn your PC off at the wall then they are right, standby mode is generally the best way of saving power because the speed to resume from standby means that you can put the PC into standyby mode much more often than you would turn it off and the PC can put itself into standyby mode automatically.

  10. SWaP by Anonymous Coward · · Score: 2, Informative

    I like Sun's SWaP metric because its value is based on a business operation that you can define.

    And as the article mentions, datacentres in a shipping container are like, sooo 2006 .

    1. Re:SWaP by An+dochasac · · Score: 2, Insightful

      Mod parent up. Sun has been using SWaP for several years now. If Space Wattage and Performance aren't a good starting point for IT efficiency measurement, what is? An air-cooled ENIAC in Iceland might have a good PUE but no one in their right mind would think this would make for an efficient modern data center.

  11. Re:Geography by hcdejong · · Score: 2, Interesting

    Since it is mostly irrelevant where a data center physically is,

    well, "near a high-capacity internet link" is a pretty big issue for datacenters, and AFAIK the main reason datacenters are still being built in stupid places.

  12. "despite Google's patent" by tombeard · · Score: 2, Informative

    You do know that a patent doesn't prevent you from building and using a patented device? You just can't sell them. In fact, making the information available was the reason for patents.

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  13. Yep by marcosdumay · · Score: 2, Interesting

    It is a written rule of journalists, they economize the amount of letters in a headline. It makes sense with printed press, but at the web they should follow some different gidelines.

  14. Re:What a joke... by Overzeetop · · Score: 2, Informative

    A "typical" PC, of which there are none, will likely pull 125-200W at startup. It runs full out, afaik, until power management kicks in. For my laptop, it takes nearly 5 minutes* from power switch to useful (as judged by both disc activity and inability to accept keystrokes in realtime). So 1/12 hr x 125W = 10 watt-hours. That's ten hours in standby if standby is 1W over hibernation/off.

    It has a huge benefit to usability, though. Being able to "turn on" the machine and have a working browser over a wireless link in less than 10 seconds is quite a feature. It's the difference between flipping on the machine to check the weather (standby) and knowing that you can probably wait for "weather on the 8s" on the weather channel faster (cold boot).

    * Yes, that sucks royally. Thanks, Microsoft, et al., for your inability to load programs efficiently. About 4 minutes of that time is _after_ I login. In comparison, I can come out of hibernation (i.e. - transfer 2GB from the disc back to memory) in about 30 seconds.

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  15. "Green Grid" has no Green Organizations as Members by giafly · · Score: 2, Insightful

    It seems to be a grouping of power-hogs who want to claim to be environmentally friendly. Don't get me wrong, I'm not saying that it won't do some good, but until it get a few organizations like GreenPeace as members, and asks them to audit its standards, then nobody should take it too seriously.
    The Green Grid: Members List

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  16. Re:What a joke... by hcdejong · · Score: 2, Informative

    True, but switches on the outlet are pretty much UK-only, as are plugs that include a fuse. Other 230 V-countries don't use them.

  17. you have to include the PSU too by jcupitt65 · · Score: 2, Informative

    The PC electronics only burns 1-2 watts in standby, but the large and idle power supply will burn another 8 or so.

    Or at least that's the way my imac is. I got a watt meter and it's 70w at full power, 40w in low-power mode, 10w in standby and 10w when off. It only goes to zero when you unplug it.

    My laptop is the same: the charger burns 7w even when you don't plug it in to the laptop.