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Voters Swayed By Candidates Who Share Their Looks

iandoh writes "Stanford researchers have found that voters are subconsciously swayed by candidates who share their facial features. In three experiments, researchers at the Virtual Human Interaction Lab worked with cheap, easy-to-use computer software to morph pictures of about 600 test subjects with photos of politicians. And they kept coming up with the same results: For the would-be voters who weren't very familiar with the candidates or in perfect lockstep with their positions or political parties, the facial similarity was enough to clinch their votes."

11 of 266 comments (clear)

  1. I can confirm from my work. by Anonymous Coward · · Score: 5, Interesting

      I work for a company, that is run mostly by women, but the thing is that all the women that work there, they ALL Look like clones. Or they get hired because they look like the owners, as to give them the comfort in what "looks familiar" or to the fact the women, mimic the looks ...no, they all just look so similar makes me thinks it is more common than we think.

    1. Re:I can confirm from my work. by SL+Baur · · Score: 4, Interesting

      Anybody who has a real job(or anybody who has read Cosmopolitan magazine) knows that every corporation has implicit and explicit dress codes. "Dress like your boss does" is a common saying for a reason.

      Yeah, probably good advice in a lot of cases.

      I am very selective about jobs I take. I do not wear suits and ties and I do not do Microsoft Windows. That limits, somewhat, the kind of jobs I find myself in, but I've never had a problem with dress codes[1].

      It possibly also depends upon experience. Earlier in my career I made the promise that I would start wearing a tie to work if I was promoted and did so after the promotion for a long time. For whatever reason, my advancement after that was very fast.

      It also depends upon the company. I was contracting for McDonnell Douglas in a division that got swallowed up by EDS in the early 1990s. The dress code (applied to manager types in our group only at first) was truly draconian. It not only specified things like the permissable range of shades of blue skirts that women were allowed to wear, it specified the distance that said skirts were allowed to stray away from the knee and tie colors/styles and a lot of other crap like that.

      It was kind of summed up by a remark I heard from one of the EDS technical guys who had come in to assimilate us - "The customers say, hey, that guy may be a total idiot, but he sure is a sharp dresser!"

      Take that for what you will.

      [1] I've seen stricter enforcement of dress codes in weekend amateur tournament bowling clubs than I have experienced at work.

    2. Re:I can confirm from my work. by that+IT+girl · · Score: 4, Interesting

      I don't fix IT problems with a wrench. (Screwdrivers sometimes.) I cuss plenty. And I do it all in whatever I feel like wearing that day--if that's a skirt, why is that a problem? Most of Slashdot wouldn't mind, anyway. ;) Lighten up, man. Unless you have an objection to seeing capable women... does it threaten your masculinity if I can do what you do, and do it well (in a skirt)?

      --
      10 FILL MUG WITH COFFEE
      20 DRINK COFFEE
      30 GOTO 10
  2. Sad by electrosoccertux · · Score: 3, Interesting

    I've heard statistics from some sources as high as 97% of black voters will be voting for Obama, just google for some of it it's out there. Even if they're off and lets say it's only 85%, still.

    If 85% of white people voted for McCain, it would be considered racist.

    Just saying.

  3. Obama by guyminuslife · · Score: 5, Interesting

    I've wondered for a while if part of what makes white voters more likely to accept Obama as the first black president is the fact that, despite his dark skin color, he has very European facial features. Andrew Sullivan has recently been posting pictures of Obama's (white) grandfather, to whom the presidential candidate bears a striking resemblance.

    Obviously, it's impossible to give a truly satisfying answer to such a counterfactual, but I can't help but suspect that if Obama had more stereotypically African features---you know what I mean---that he would not be in the position he is in now.

    --
    I don't believe in time. It's a grand conspiracy designed to sell watches.
    1. Re:Obama by SL+Baur · · Score: 3, Interesting

      I can't help but suspect that if Obama had more stereotypically African features---you know what I mean---that he would not be in the position he is in now.

      Actually, I suspect the answer to his popularity lies somewhere in this paper http://www.pennypresslv.com/Obama's_Use_of_Hidden_Hypnosis_techniques_in_His_Speeches.pdf

      I do not buy all of that, as I am not convinced Obama is his own man, but certainly he gives much different speech in impromptu sessions (all the "uh" hesitations, his own admission that he is not effective in 1-on-1 communications) versus prepared speeches and his own VP candidate has gone on record (twice!) as saying that once he gets into office his poll numbers will go down and we will not like what he does ... at first. Between a teleprompter and careful coaching, I think he may be achieving the hypnotic effect described in that paper.

  4. Re:Mark this article by shawb · · Score: 4, Interesting

    The usage of the original phrase really bothers me.

    While correlation does not prove causation, it sure does imply causation. It's probably about as close to the definition of imply that I can come up with. The only way I can see the phrase making sense is to use the logic definition of suggest as a logically necessary consequence. Then the original usage may have held a meaning of While causation implies correlation, correlation does not imply causation, basically saying if there is causation, then correlation will follow. So finding correlations is extremely useful, but picking out the root cause of the correlation can be quite difficult, especially when there are multiple factors in play all feeding back on each other.

    --
    I'll never make that mistake again, reading the experts' opinions. - Feynman
  5. Re:A new career beckons! by oodaloop · · Score: 4, Interesting

    With apologies to Tolstoy, beautiful people are all alike; every butt-ugly person is butt-ugly in their own way. You'd only appeal to those butt-ugly people that look like you.

    --
    Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
  6. Re:Mark this article by Kandenshi · · Score: 4, Interesting

    People tend to like people who are similar to themselves. The old saw "birds of a feather" bit actually rings true a fair amount of the time.
    Of course, there's no guarantee that the person who looks vaguely similar to me actually DOES share my views, but if I have no other information to go with, then it's probably a better indicator of who to go with than a coin toss.

    Genetics and life experience work together to shape our looks, and those two things also shape our attitudes and actions.

    The best explanation is though that despite the great efforts we go through to try and train it out of people, all other things being equal they still prefer in-groups to out-groups. The root of this likely comes from things such as kin selection and the generally tribal nature of early man.

  7. Re:Mark this article by rdnetto · · Score: 3, Interesting

    The one that sounds like them.

    --
    Most human behaviour can be explained in terms of identity.
  8. Yep. I had a boss... by Trai · · Score: 3, Interesting

    Yep. I had a boss who had long hair and who had hired me for a customer service position back in the 90s when I had long hair. Every other woman she hired also had long hair. I thought the hair length was incidental until she got a short hair cut and started pressuring all of her employees to cut their hair. I transferred departments to get away from her nuisances.

    Dress codes don't have much of a real impact on performance as long as employees don't take advantage and wear clothing that is not appropriate and clean.

    However, as long as no one expects me to wear the Evil that is also known as panty-hose, I can deal.