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Voters Swayed By Candidates Who Share Their Looks

iandoh writes "Stanford researchers have found that voters are subconsciously swayed by candidates who share their facial features. In three experiments, researchers at the Virtual Human Interaction Lab worked with cheap, easy-to-use computer software to morph pictures of about 600 test subjects with photos of politicians. And they kept coming up with the same results: For the would-be voters who weren't very familiar with the candidates or in perfect lockstep with their positions or political parties, the facial similarity was enough to clinch their votes."

31 of 266 comments (clear)

  1. I can confirm from my work. by Anonymous Coward · · Score: 5, Interesting

      I work for a company, that is run mostly by women, but the thing is that all the women that work there, they ALL Look like clones. Or they get hired because they look like the owners, as to give them the comfort in what "looks familiar" or to the fact the women, mimic the looks ...no, they all just look so similar makes me thinks it is more common than we think.

    1. Re:I can confirm from my work. by SL+Baur · · Score: 4, Interesting

      Anybody who has a real job(or anybody who has read Cosmopolitan magazine) knows that every corporation has implicit and explicit dress codes. "Dress like your boss does" is a common saying for a reason.

      Yeah, probably good advice in a lot of cases.

      I am very selective about jobs I take. I do not wear suits and ties and I do not do Microsoft Windows. That limits, somewhat, the kind of jobs I find myself in, but I've never had a problem with dress codes[1].

      It possibly also depends upon experience. Earlier in my career I made the promise that I would start wearing a tie to work if I was promoted and did so after the promotion for a long time. For whatever reason, my advancement after that was very fast.

      It also depends upon the company. I was contracting for McDonnell Douglas in a division that got swallowed up by EDS in the early 1990s. The dress code (applied to manager types in our group only at first) was truly draconian. It not only specified things like the permissable range of shades of blue skirts that women were allowed to wear, it specified the distance that said skirts were allowed to stray away from the knee and tie colors/styles and a lot of other crap like that.

      It was kind of summed up by a remark I heard from one of the EDS technical guys who had come in to assimilate us - "The customers say, hey, that guy may be a total idiot, but he sure is a sharp dresser!"

      Take that for what you will.

      [1] I've seen stricter enforcement of dress codes in weekend amateur tournament bowling clubs than I have experienced at work.

    2. Re:I can confirm from my work. by that+IT+girl · · Score: 4, Interesting

      I don't fix IT problems with a wrench. (Screwdrivers sometimes.) I cuss plenty. And I do it all in whatever I feel like wearing that day--if that's a skirt, why is that a problem? Most of Slashdot wouldn't mind, anyway. ;) Lighten up, man. Unless you have an objection to seeing capable women... does it threaten your masculinity if I can do what you do, and do it well (in a skirt)?

      --
      10 FILL MUG WITH COFFEE
      20 DRINK COFFEE
      30 GOTO 10
  2. A new career beckons! by Drishmung · · Score: 4, Funny

    I shall stand on the 'butt-ugly' platform. I'm a certain winner based on this research.

    --
    Protoplasm. Quiet Protoplasm. I like quiet protoplasm.
    1. Re:A new career beckons! by oodaloop · · Score: 4, Interesting

      With apologies to Tolstoy, beautiful people are all alike; every butt-ugly person is butt-ugly in their own way. You'd only appeal to those butt-ugly people that look like you.

      --
      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
    2. Re:A new career beckons! by Idiomatick · · Score: 4, Insightful

      Nah I meant generally ignorant of the world he lives in, pretty stupid, probably can't stay awake during a meeting on the economy or science, and is no where near qualified to run a country.

  3. And now you know... by Anonymous Coward · · Score: 4, Funny

    ...why Cowboy Neal gets all the votes in the slashdot polls.

  4. Sad by electrosoccertux · · Score: 3, Interesting

    I've heard statistics from some sources as high as 97% of black voters will be voting for Obama, just google for some of it it's out there. Even if they're off and lets say it's only 85%, still.

    If 85% of white people voted for McCain, it would be considered racist.

    Just saying.

    1. Re:Sad by Archangel+Michael · · Score: 3, Insightful

      What is that you were saying again?

      Right, because WHITE (R) people don't like any BLACK people.

      Could it be that more blacks aren't (R) because of the hatred spewed against those few black people who are (R)? The vile vitriol spewed against people like Clarance Thomas and Michael Steele is simply amazing.

      Also, look at who the NAACP supports, and in cases where it is a white (D) vs a black (R), they go with the white (D) everytime. I guess it color only counts if you're a (D), huh?

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  5. Re:Mark this article by yali · · Score: 5, Informative

    To all the people tagging this "correlation is not causation," do you even know what you're talking about? This was a randomized experiment.

    I'm not saying this is a perfect study -- there might be plenty of other things wrong with it. But the phrase "correlation is not causation" has an actual meaning. It is not just a synonym for "I had a kneejerk reaction to dislike this study but I can't say why."

  6. So would Tina Fey vote for Sarah Palin? by dominique_cimafranca · · Score: 4, Funny

    Frankly, I kind of doubt it. But you never know...

  7. Re:Mark this article by Anonymous Coward · · Score: 3, Insightful

    It drives me nuts that Slashdotters always bring up "correlation does not imply causation" any time any sort of experiment is mentioned even if no one is even trying to assert a causative relationship.

    "Correlation does not imply causation" seems to be one of those ideas that a lot of people seem to somehow be proud of knowing and as such try to apply even when they aren't needed. Other examples of these sorts of ideas on Slashdot are the term "prior art" and car analogies.

  8. Junk science! by Alsee · · Score: 3, Funny

    This research is totally bogus. I just like to vote for the ugly candidate.

    -

    --
    - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  9. Re:Mark this article by The+tECHIDNA · · Score: 5, Insightful

    That may be happening because the headline's misleading (as usual); it should be

    Undecided Voters Swayed by Candidates Who Share Their Looks

    But then, /. wouldn't get as many "Um, wha??" clicks, and the more cynical of us would tag the story "noshitsherlock" ;-)
    Hey -- There's your idea for a social experiment!

  10. Politicans by ozbird · · Score: 5, Funny

    No wonder politicans are two-faced - they're trying to double their votes.

  11. Obama by guyminuslife · · Score: 5, Interesting

    I've wondered for a while if part of what makes white voters more likely to accept Obama as the first black president is the fact that, despite his dark skin color, he has very European facial features. Andrew Sullivan has recently been posting pictures of Obama's (white) grandfather, to whom the presidential candidate bears a striking resemblance.

    Obviously, it's impossible to give a truly satisfying answer to such a counterfactual, but I can't help but suspect that if Obama had more stereotypically African features---you know what I mean---that he would not be in the position he is in now.

    --
    I don't believe in time. It's a grand conspiracy designed to sell watches.
    1. Re:Obama by SL+Baur · · Score: 3, Interesting

      I can't help but suspect that if Obama had more stereotypically African features---you know what I mean---that he would not be in the position he is in now.

      Actually, I suspect the answer to his popularity lies somewhere in this paper http://www.pennypresslv.com/Obama's_Use_of_Hidden_Hypnosis_techniques_in_His_Speeches.pdf

      I do not buy all of that, as I am not convinced Obama is his own man, but certainly he gives much different speech in impromptu sessions (all the "uh" hesitations, his own admission that he is not effective in 1-on-1 communications) versus prepared speeches and his own VP candidate has gone on record (twice!) as saying that once he gets into office his poll numbers will go down and we will not like what he does ... at first. Between a teleprompter and careful coaching, I think he may be achieving the hypnotic effect described in that paper.

  12. Re:Mark this article by Terminal+Saint · · Score: 5, Insightful

    "correlation is not causation" is one of the most overused mantras of slashdot users who want to be more skeptical than thou. Yes it's true that correlation does not always equal causation, but causation does tend to result in correlation.

    It's been shown that people are more attracted to people with similar facial features when choosing mates, it makes some sense that people would feel better about choosing a leader with similar facial features for the same biological reasons.

    Now I'm not saying that this hypothesis is clearly true, just that we don't have to jump all over it.

    --
    It's sad when choosing an installation directory on your own qualifies you as an "advanced user."
  13. Obama Is White by Doc+Ruby · · Score: 4, Informative

    Barack Obama looks exactly like his grandfather, Stanley Dunham, except Barack's skin is darker and his hair curlier.

    Obama is half "Black" and half "White". He's been called "Black" so many times, it's only fair to call him "White". Especially because he looks just like his White family.

    --

    --
    make install -not war

  14. Re:Mark this article by Fractal+Dice · · Score: 4, Funny

    correlation is not caucasian?

  15. Re:Mark this article by shawb · · Score: 4, Interesting

    The usage of the original phrase really bothers me.

    While correlation does not prove causation, it sure does imply causation. It's probably about as close to the definition of imply that I can come up with. The only way I can see the phrase making sense is to use the logic definition of suggest as a logically necessary consequence. Then the original usage may have held a meaning of While causation implies correlation, correlation does not imply causation, basically saying if there is causation, then correlation will follow. So finding correlations is extremely useful, but picking out the root cause of the correlation can be quite difficult, especially when there are multiple factors in play all feeding back on each other.

    --
    I'll never make that mistake again, reading the experts' opinions. - Feynman
  16. Re:how demoralizing... by srobert · · Score: 4, Funny

    Before you get demoralized, have you seen Mrs. Kucinich?

  17. Re:Mark this article by flyingsquid · · Score: 4, Funny
    So if you were trying to select a candidate to appeal to the Slashdot demographic, who would you pick?

    Come to think of it, that might explain why there's always a "CowboyNeal" option in the polls...

  18. Re:Mark this article by Ascoo · · Score: 5, Informative

    Yes it's true that correlation does not always equal causation, but causation does tend to result in correlation.

    err. it's a bit more than "tend to result in"

    If causation, then correlation.
    or equivalently...
    If no correlation, than no causation.

  19. Re:Mark this article by Aix · · Score: 4, Insightful

    I totally agree. Every single scientific article reporting "A linked with B" gets this ridiculous tag. Almost no scientist every says "A causes B" because they obviously already understand that correlation does not imply correlation. However, correlation also does not imply "not causation." Any reputable scientist and journal will report results of the form "Here is the data. A appears to be statistically linked with B. Here are several hypotheses as to why, however these are speculative and require further study."

    Furthermore, causality is something that a lot of very smart statisticians do spend a lot of time studying. It's not inconceivable that in the future people will be able to make concrete statistical statements about causality with confidence intervals and the works. What will the mantra be then?

    Anyway, correlation's not *that* good of a measure of (interesting and nonlinear) dependence between (non-Gaussian) variables anyway. Mutual information is the ticket.

    Ok, done with my rant.

  20. Re:Mark this article by Kandenshi · · Score: 4, Interesting

    People tend to like people who are similar to themselves. The old saw "birds of a feather" bit actually rings true a fair amount of the time.
    Of course, there's no guarantee that the person who looks vaguely similar to me actually DOES share my views, but if I have no other information to go with, then it's probably a better indicator of who to go with than a coin toss.

    Genetics and life experience work together to shape our looks, and those two things also shape our attitudes and actions.

    The best explanation is though that despite the great efforts we go through to try and train it out of people, all other things being equal they still prefer in-groups to out-groups. The root of this likely comes from things such as kin selection and the generally tribal nature of early man.

  21. Re:Mark this article by rdnetto · · Score: 3, Interesting

    The one that sounds like them.

    --
    Most human behaviour can be explained in terms of identity.
  22. Re:Mark this article by stranger_to_himself · · Score: 3, Insightful

    Slashdotters are right to point out the Correlation is not, and never will be causation. Never, never, never, never, never. If you want to show causation, then you must have a model and you must subject it to experiment. Experiment! Not statistical mumbo-jumbo.

    I think you are wrong. Epidemiology and observational science have given up a lot without the need for experimentation (we know smoking causes lung cancer, though this has never been directly established through an experiment, since it would be massively unethical). Correlation does imply causation, as I've pointed out in an earlier comment, the hard part is working out what the causal relationships are (ie A->B, B->A or C->A and C->B, these are the ONLY explanations for statistically significant correlation).

    The reverse possibility B->A here is nonsense, because voting patterns cannot affect your looks, and the way this study was conducted (you can read the details) pretty well rules out the confounding factor 'C', leaving us with A->B as the only plausible explanation.

    I'd like to see you try to refute this (without resorting to insults or rhetoric), particularly if you can think of a way for variables to be correlated without some form of causal relationship as I've described.

  23. Yep. I had a boss... by Trai · · Score: 3, Interesting

    Yep. I had a boss who had long hair and who had hired me for a customer service position back in the 90s when I had long hair. Every other woman she hired also had long hair. I thought the hair length was incidental until she got a short hair cut and started pressuring all of her employees to cut their hair. I transferred departments to get away from her nuisances.

    Dress codes don't have much of a real impact on performance as long as employees don't take advantage and wear clothing that is not appropriate and clean.

    However, as long as no one expects me to wear the Evil that is also known as panty-hose, I can deal.

    1. Re:Yep. I had a boss... by fprintf · · Score: 5, Funny

      Mass confusion here! Doing the usual reading of comments under the assumption of a male writer (this is Slashdot, afterall) I wondered what female boss would hire a guy specifically for his long hair... it wasn't until I got to the comment about panty hose that I figured out you were a bank robber and not a computer scientist!

      --
      This post brought to you by your friendly neighborhood MBA.
  24. Re:Saturn and S&P Correlated by stranger_to_himself · · Score: 3, Insightful

    OK first thanks for taking me seriously. I am actually quite flattered that there is now a webpage dedicated to describing how much of an idiot I am.

    I also hope you have the good grace to post my rebuttal to both your arguments, first that science cannot be conducted without experiments, and second that correlation does not equal causation. You have my permission to publish this so long as you do so in its entirity.

    I'm going to give you a short CV, just so you know (not sure it's relevant but anyway). I have a degree in mathematics, a masters degree in mathematical statistics, a PhD in evolutionary biology (my thesis topic was along the lines of 'what can we infer from comparisons of gene orders of extant species') and I've worked for four years as an epidemiologist on a observational study of health and cognition. It's fair to say that over the past ten years I've thought about the ideas of correlation, causation, and inference for a living. If I had any doubt that what I was doing was fundementally flawed from a scientific point of view I wouldn't do it.

    Regarding your Saturn example, well you've managed to find two things that increase with time, but are quite clearly unrelated in every other regard. You have calculated their correlation as 0.88, suggested that I would draw the conclusion that one causes the other, which is plainly absurd, therefore my argument that correlation implies causation is incorrect.

    There are two ways I will respond.

    The most obvious is that you did not read my argument. I claimed A->B, OR B->A, OR C->A and C->B. Clearly here we have a correlation, so one of these must be true. A->B and B ->A are both obviously silly, so we are left with C->A and C->B. Well what could 'C' be? Here it helps that you've not plotted A vs B as would be traditional to illustrate a correlation, but you've helpfully plotted A and B against a third factor, 'time'. In this case C=time, the passing of time has caused the stock market to increase and has caused Saturn to do whatever it did (I'm not an astronomer). If you do a regression of A vs B adjusting for time I'd be pretty sure you'll see the correlation would be gone.

    Second, (and this is a more minor subtle complaint) there is the issue of statistical significance. I don't know but I'd bet the correlation you showed does not hold much outside of the small window you've showed it, and that you've selected this particular example to illustrate your point. If you give me any two time series I could probably find a small window in which they are both increasing, so that correlation is statistically meaningless because of multiple testing issues (note I qualified my initial claim with the words 'statistically significant')

    Next, I absolutely agree with you that experimentation is the gold standard of scientific research. I cannot accept however that it is the only way to draw conclusions. Much of science cannot be tested experimentally because it would be impractical, unethical (as with most of the work I do) or just plain silly. My earlier example 'lung cancer is caused by smoking' is a good example of a purely observation finding that was totally unexpected at the time and was found simply on the basis of observing the smoking patterns of people in lung cancer wards compared with others. The big prospective studies came much later, and experiments will never be done, yet I'm sure you would accept this finding as true.

    I also agree with you that most science posted on Slashdot is rubbish, for a variety of reasons, mostly because science progresses in very small increments, and so on its own no paper is ever really newsworthy, and has to have its significance bloated out of all proportion to get into the news (ie they fail the 'so what' test). However faulty causation is not often the culprit, because most scientists are very good at adjusting for potential confounders in their relationships (and journals are very go