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Study Debunks Gamer Stereotypes
Ars Technica reports on a recent study by Ipsos MediaCT which evaluated gamers with respect to a large variety of social parameters. Among their findings: "55 percent of gamers polled were married, 48 percent have kids, and new gamers — those who have started playing videogames in the past two years — are 32 years old on average." Also, "In terms of hard dollars, the average gaming household income ($79,000) is notably higher than that of nongaming households ($54,000), but the value of the gamer as a marketing target can be seen in a variety of ways. 39 percent of gamers said that friends and family rely upon them to stay up-to-date about the latest technology." The press release for the study is available at IGN.
those who only own one or two consoles wouldn't really qualify as a gamer in my book.
You would need to own at least two consoles and a handheld or just a PC to be a gamer in my book.
And that average income is way above mine. I've been a gamer for 27 years. I don't make that much money.
They're using their grammar skills there.
and people who own just a wii are automatically disqualified.
They're using their grammar skills there.
I guess you are one of the married ones... :)
and people who own just a wii are automatically disqualified.
Or at least embarrassed in the locker room...
If you're lucky, happy wife provides hours of entertainment.