Slashdot Mirror
In UK, Broadband Limits Confuse Nine In Ten Users
Mark Jackson writes "ISPreview reports that 86% of UK broadband users don't understand the usage limits on their service, and nearly one million have reached or exceeded their ISPs limit in the last year. This is important because 56% of major providers are prepared to disconnect those who 'abuse' the service. However, it also shows how damaging bad marketing can be, with 6.2M people believing they have an 'unlimited' service with no restrictions. The UK Advertising Standards Authority is also blamed for making the problem worse by allowing providers to describe their services as unlimited even if there is a usage cap, as long as it is detailed in the small print. However, consumers are none the wiser with over 10 million broadband customers never reading their usage agreements and a further 1.8M not knowing whether they have read it or not. Unsurprisingly 7.5M do not even know their download limit, which is understandable when so few providers clarify it."
that limited unlimited plans are a bad idea.
Really, just throttle them based on how much theyve used in a given period. everyone wins. consumers keep their service, and providers can cut their bandwidth down a bit.
Show this to your friends and family that don't know what a real hacker is
is why are companies allowed to describe something as unlimited when it's limited. If that was changed, there'd be no problem. The ISPs always say `most users....` then I lose attention. If most user don't use 50 gigs, then limit it to 50 gigs.