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Interest Growing For Pre-Paid Game Cards

Worlds in Motion is running an interview with GMG Entertainment, a company finding success marketing pre-paid "digital currency cards" used online for games and other entertainment services. Customers and retailers alike are enjoying the simplicity and utility of the cards, and GMG suggests that this segment of the industry will only continue to grow: "I estimate this year that you'll see EA enter this space for some of their games, and a few other big names are absolutely interested. In fact we're in final negotiations with a couple of recognizable names. We tend to estimate the size of the total pre-paid gaming card business when we do our numbers, and this year we're looking to something between $75-100 million dollars in sales across North America. We see that going to $250-300 million in 2009 and being in the region of a half-billion by 2010. We see this market growing dramatically in the next two to five years."

15 of 70 comments (clear)

  1. Pre by Konster · · Score: 3, Funny

    Pre paid? Does that mean someone already paid for them and they are free?

    1. Re:Pre by Konster · · Score: 2, Insightful

      Erm, how is my original post flamebait? It was merely a Carlinesque question about pre paid. Like pre heating an oven? How do you pre heat an oven? In the same token how do you pre pay for a game card? Pay for it via CC prior to picking it up, thus obviating the purpose? :)

    2. Re:Pre by lgw · · Score: 2, Insightful

      Mod points come with crack. Mods have been on crack since the mod system was added to Slashdot. Don't take it personally, or wonder why, as the answer is simply "crack".

      --
      Socialism: a lie told by totalitarians and believed by fools.
  2. Vast proliferation of value cards by Animats · · Score: 3, Interesting

    Whole sections of value cards, all incompatible, are showing up in stores now.

    A Hispanic organization has been researching the various "Call Mexico" phone cards, and on average they deliver about 60% of their face value. It turns out that some of them have no value at all.

  3. Finally! by elrous0 · · Score: 4, Funny

    Thank God! After WoW destroyed my life and my credit cards were all canceled, I thought my days as an undead thief were over.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  4. How terribly unsurprising. by fuzzyfuzzyfungus · · Score: 4, Insightful

    So, let's see, "Pre-Paid Game Cards":

    The customer pays upfront, giving you 100% of the card's face value immediately. At worst, they end up giving you a little loan. At best, some or all of the card is never redeemed.

    These cards bring the nickel-and-dime micropayment experience to consumers too young for credit cards.

    The system can use the same, or similar, electronic payment infrastructure as credit cards already do, making it cheap to administer.

    Well, I can certainly see why interest is growing in selling prepaid cards, they are basically just an online rehash of the old gift card scam. What I find harder to understand is why interest would be growing in buying them(underage gamers with no other way of paying excepted). The whole gift card/prepaid "value" card thing is a gigantic scam.

    1. Re:How terribly unsurprising. by Konster · · Score: 2, Insightful

      I disagree that it is a scam, and it's also great for credit card holders to avoid HUGE headaches.

      I won't name names, but Pony Online Entertainment last year had some problem with their billing system that caused my credit card to get locked down due to suspected fraud. This became a very large problem as housing related bills that were charged to my card got declined. It took a solid day to get things ironed out, all from a problem that should never have happened in the first place.

      Also, I believe that EVE Online actively encourages the trade of prepaid cards for in-game money, which is handy for anyone, not just people that do not have access to credit cards.

      Prepaid cards for managing RMT (Real Money Transactions) in MMO's or other games is a nice idea as it allows for instant conversion from RMT to virtual money and can be traded in game for virtual cash or account play time.

      If I were to start an MMO now, I'd include RMT and game cards in the business model, as these can add a lot of money to the bottom line and keep subscribers subscribed. I'd allow game cards to be bought and sold openly in the player market. Say player X wants in game money, so he buys X number of game cards from my game's online store using a credit card that he can then post on an in-game auction house for players to purchase using virtual money. Player X gets his virtual money, the purchaser gets account playtime and everyone walks away happy. Or perhaps a player want a secure method of using RMT to buy gear or virtual money in game; he or she can go down to local video game store and buy a game card or two and turn that into armor or virtual gold or whatever without the risk of exposing credit cards to questionable 3rd parties.

      Bottom line is that this is a good idea and it can earn the developer of said game a pretty solid source of revenue outside the normal $15 monthy subscription.

  5. Re:Take a lesson from EVE by sortius_nod · · Score: 3, Informative

    Thorax is a nice ship.

    Don't know why you've been modded flamebait (I'd change it if I had points), what you say is correct.

    At my peak of Eve I was able to afford anything I wanted, making billions a week from plexing and moon mining. Now I've rolled my time back, I can play every so often, lose a ship or two with the confidence I'll be able to make cash via ETC trading. One or two every so often keeps me in T2 ships, battleships and battlecruisers for weeks.

  6. i have never paid to play a game online... by kesuki · · Score: 4, Insightful

    and i never will. how and where they find these people, is beyond me.

    i did play MUDs, i know the type of game, and I honestly think the only reason people play these games is to sell items, characters etc, to people with money but not the time, who want a tricked out sword and armor that make them godly in a video game, and they can brag about having so and so a sword.

    i played MUDs for about 6-8 months, and i never looked at an everquest box and thought 'this might be fun' i got over the genera as a whole, and it shocks me that people like these games. I know WOW is designed by great game programmers, but to me a video game should have a one time up front cost. paying by the month? forget it.

    not even for a console, where i can play many video games online for one 'extra' fee, forget it, i pay for internet, that's the most i'm willing to pay to play online. i know some people are willing to pay extra, but i just don't see the entire gaming world bending over to pay a few extra billion here and there to bolster the economy. the gaming venues have been hit or miss all through the gaming history, i've seen every major player from atari to nintendo have trouble treading water. there are reasons why companies like 3do are a legacy, and why EA owns half the gaming properties on the known face of the earth.

    trying to figure out what people want to do with their free time, is not a measured science, it's an art.

    i spent 2-3 years struggling with an addiction to online real time strategy, and i know i have an internet addiction, but after 3 years i learned how to deal with my online strategy addiction, and i now have time for television, the internet, and whatever else, all without usually having trouble falling asleep at night. during my addiction i was so problematic that i would play til 2 am and physical exhaustion set in, i would at times shout from getting angry at other gamers without even being aware of having spoken.

    it wasn't pretty, and i didn't have to go cold turkey. i can take measures to control how i game.

    sadly i don't know if kids can learn how to be grown up until they're 30. i'm 30 and i don't know if i could have said or done anything to prevent me from making the same mistakes i made. ah well.

    1. Re:i have never paid to play a game online... by cjfs · · Score: 3, Insightful

      i have never paid to play a game online... and i never will. how and where they find these people, is beyond me.

      Most games with a monthly fee aren't charging you for the online play. They're charging because they're adding content and providing moderation services.

      There's a big difference between a racing game charging to just play online and a mmorpg that provides new content in patches and live in-game support.

      Far better to evaluate them as purchase price + monthly fee*months played/months. If it's not worth that to you, then don't buy.

    2. Re:i have never paid to play a game online... by thesandtiger · · Score: 3, Interesting

      You think playing games less so that you can have time for watching television is somehow an improvement? Really?

      Given that, I'm not terribly surprised that you aren't able to understand why other people might like things that you do not.

      --
      Since I can't tell them apart, I treat all ACs as the same person.
  7. Re:Take a lesson from EVE by Broken+scope · · Score: 3, Insightful

    You were modded flamebait because of the "immature graphical rendering" line. And lets face it, unless you have a decent machine, eve looks like shit.

    WoW maintains its look and feel across a broad range of hardware, something EvE can not claim.

    --
    You mad
  8. Of course they'll see a dramatic increase by Zerth · · Score: 2, Insightful

    (Kids+Money)*(PayForPlayGames-NeedForCreditcards)=profit

    A key growth limiter to online games has always been the need for credit cards, either because kids don't have them or adults don't want to risk fraud from either a fly-by-night game company or EA getting their billing department hacked.

    One-shot electronic money transfer are the future, I wish my credit card made them easy to do for everything. Maybe they should go talk to those cell-phone money guys in India.

  9. As a person who plays one of these...... by Immostlyharmless · · Score: 2, Interesting

    I played WoW for about 6 months, leveled a character to 70, realized that end game sucked because I was paying a monthly fee to play a game where everything end game is on a timer....Wanna do X dungeon? Only once this week! Wanna make some material? Only once every 3 or 4 days...

    Screw that...

    Soooo now I'm playing a bit of Combat Arms which is a free shooter, but Nexon has implemented the micro-transaction system in such a way that its completely unappealing to attempt to "purchase" anything with game card cash. It would be one thing if I dropped 3 or 4 bucks on outfit or a weapon I got to keep for as long as I played the game. Nope...you pay real money to RENT outfits, guns and characters. 10 bucks a month to rent a character skin that gives you some hypersonic speed boost. There are some games coming out which promise that the microtransaction items are merely going to be cosmetic and game enhancing, not player ability enhancing....Im looking forward to those coming out soon, hopefully they will get the formula better....

    But, if the currret trend is where gaming with microtransactions is headed? Count me out for them ever getting money out of me. On the other hand, if it really was a *micro* transaction (think 2-5 bucks an item), could be done with my debit card, I kept said item for the life of the game and and items weren't introduced that completely threw off the game balance? Then they might very well be looking at getting 20-50 bucks out of me if its a game I like..

  10. Re:Dilbert said it best... by Farmer+Pete · · Score: 2, Interesting

    The use they had when I've seen them was for playing online games without using a credit card. Believe it or not, many people who play MMORPGs are under age. Some of them either can't, or don't want to give their parent power over them by having them pay for the games directly. Instead, they go to Best Buy every month and purchase the game cards themselves. This system really isn't a bad one, and it doesn't really take advantage of anyone. The trick is, it needs to remain what it is and not become something more. If I am forced to buy game cards instead of use my credit card, I would be a little angry. I don't want to drive to the store to purchase these cards, nor do I want to purchase extras so I don't have to go back. I quit online games fairly often, so paying for them in advance has always been a bad deal for me.