Scientists Create Easier Way To Embed Objects Into Video

Ashutosh Saxena writes "Stanford artificial intelligence researchers have developed software that makes it easy to reach inside an existing video and place a photo on the wall so realistically that it looks like it was there from the beginning. The photo is not pasted on top of the existing video, but embedded in it. It works for videos as well — you can play a video on a wall inside your video. The technology can cheaply do some of the tricks normally performed by expensive commercial editing systems. The researchers suggest that anyone with a video camera might earn some spending money by agreeing to have unobtrusive corporate logos placed inside their videos before they are posted online."

Comments

It will, and does

[LockeOnLogic]

Modern advertising/branding isn't about actively convincing you anymore. It's about creating a pervasive environment of exposure in which you become familiar with a brand/product/logo whatever. In the store people are then more likely to subconsciously reach for Tide or Tylenol (despite the fact that generics are composed of essentially the same active ingredients) because they are familiar.

Nobody pays much attention to TV commercials anymore, and haven't for some time. Have advertisers markedly decreased their buying of TV commercial time? No, because you don't have to pay attention for it to work.

Re:It will, and does

[shadow349]

Tyson Foods burned two dozen Mexicans alive in Georgia in the 1980s because they chained the fire exits shut to keep them from stealing chicken parts (a manager spent 2 years in prison for twenty five horrible deaths) and I'll pay MORE for generic meat than buy Tyson.

You are basing your opinion of a whole company and all of its current and future products on the actions of a small group of people who made an error in judgment 20+ years ago? Sounds pretty petty to me.

- Ryan Jacobson
Union Carbide, Project Manager
Bhopal Division

Re:The death of advertising

[nysus]

You think you are immune, but you are not. Perhaps you are not interested in 99.9% of the products out there. But when an ad for that that product or service you are interested in, you will pay attention.