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Google to Track TV Viewers More Closely

Posted by timothy on from the from-each-according-to-his-quintile dept.

GalacticNoob writes "According to this post, Google is about to launch a TV advertising program that will let advertisers target audiences based on demographics including their household income. A satellite TV company called Echostar is working with credit-reporting company Equifax to cross-reference shows watched with income and buying habits (based on using Equifax's data)."

1 of 123 comments (clear)

  1. Re:Good and Bad TV Advertisements by robo_mojo · · Score: 0, Flamebait

    I've noticed lately that a lot more TV ads are venturing into extremely obnoxious territory. Many of the ads are so annoying that I never want to see them again, so I mute that ad as soon as I clue in that it's coming. For the most part, I'm talking about ads that scream to get your attention. I dislike people screaming at me anyway, and if they are screaming to get my attention so they can siphon money from my wallet, they get on my mute first list.

    Shit, that must be a real chore to keep up with.