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Google to Track TV Viewers More Closely

Posted by timothy on from the from-each-according-to-his-quintile dept.

GalacticNoob writes "According to this post, Google is about to launch a TV advertising program that will let advertisers target audiences based on demographics including their household income. A satellite TV company called Echostar is working with credit-reporting company Equifax to cross-reference shows watched with income and buying habits (based on using Equifax's data)."

1 of 123 comments (clear)

  1. Re:Good by daninspokane · · Score: 0, Offtopic

    I hope Erectile Dysfunction doesn't kick in at 25... might as well Bobbit myself.

    --
    Slashdot is too nerdy for me.