What The Banned iPhone Ad Should Really Look Like

Barence writes "To demonstrate just how misleading the latest (and now banned) iPhone television ad really is, PC Pro has recreated it using an iPhone 3G and a Wi-Fi connection — with laughable results. Apple was forced to pull the advert today after the Advertising Standards Authority (ASA) decided it exaggerated the speed of mobile browsing. 'In the 30-second clip the iPhone is shown loading a webpage, finding its current location in Google Maps, opening a PDF from an email and finally taking a phone call. The ASA concluded that the iPhone cannot do what was shown in the mere 29 seconds afforded in the advert, ruling that it was misleading.' Try it for yourself and you'll undoubtedly agree."

Comments

This is tipical for apple

[brejc8]

Apple should really be slapped for repeatedly misrepresenting their products. I will buy a beer to anyone who can find a single photo of any of their products on the store website. Every single one has been hand generated usually with incorrect proportions.

Either the cretins at PCPro Mag are morons...

[ErnstKompressor]

...Dishonest, or just incompetent. The same goes for the UK Ad council responsible for demanding the ad be pulled. I couldn't help but make a video this morning to see what the results should really look like...

Try 48 secs and that is with me flubbing a bit, waiting for GPS to lock and timing a call to myself.

http://www.youtube.com/watch?v=uwbZkkJhfcA

I don't even like my iPhone that much, but there are better reasons to dislike it than simply fabricated, untruthful criticisms.