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What The Banned iPhone Ad Should Really Look Like

Posted by samzenpus on from the truth-in-advertising dept.

Barence writes "To demonstrate just how misleading the latest (and now banned) iPhone television ad really is, PC Pro has recreated it using an iPhone 3G and a Wi-Fi connection — with laughable results. Apple was forced to pull the advert today after the Advertising Standards Authority (ASA) decided it exaggerated the speed of mobile browsing. 'In the 30-second clip the iPhone is shown loading a webpage, finding its current location in Google Maps, opening a PDF from an email and finally taking a phone call. The ASA concluded that the iPhone cannot do what was shown in the mere 29 seconds afforded in the advert, ruling that it was misleading.' Try it for yourself and you'll undoubtedly agree."

2 of 463 comments (clear)

  1. Re:App store by that+this+is+not+und · · Score: 0, Redundant

    Yep. Apple is no better than Microsoft.

    We've known that for ages.

  2. Re:Hmm... by topham · · Score: 0, Redundant

    The biggest issue with using 3G in an ad is that it is highly variable based on your location and the tower.
    WiFi is pretty consistent and easier to control; however your ISP may jump through more hoops to get to some of the major websites than your wireless provider.