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What The Banned iPhone Ad Should Really Look Like
Barence writes "To demonstrate just how misleading the latest (and now banned) iPhone television ad really is, PC Pro has recreated it using an iPhone 3G and a Wi-Fi connection — with laughable results. Apple was forced to pull the advert today after the Advertising Standards Authority (ASA) decided it exaggerated the speed of mobile browsing. 'In the 30-second clip the iPhone is shown loading a webpage, finding its current location in Google Maps, opening a PDF from an email and finally taking a phone call. The ASA concluded that the iPhone cannot do what was shown in the mere 29 seconds afforded in the advert, ruling that it was misleading.' Try it for yourself and you'll undoubtedly agree."
a little "sequence shortened" white on white text, but it's still misleading, but eh, it's Apple ;)
In now way did I claim that the advertisement represents real-life conditions. What I did say was that Apple could have done a real-life test faster than PC Pro.
Given that PC Pro News uses Vibrant "mouse over" pop-ups and does not allow them to be disabled, they are in absolutely no place to complain about ANYONE's advertising.
it seems a bit laughable to make such a big deal out of Apple.
I've been saying that for decades now. Since even before 1984 and the wonderful Macintosh.
their ad showed it to be 4x as good as it really is
No, it really doesn't. First, you are exaggerating, considering that the ratio between the Apple ad and the PCPro recreation is lower than 3:1, not the 4:1 you're claiming. Second, the PCPro recreation is unfair because they attached a rather large file to e-mail which slanted the results--had they used a real-life attachment it'd have been very close to 2:1.
"We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
There's a similar advert for the app store here in the UK.
Why don't they just say "this advert is a total lie, but it looks pretty and you're a gullible moron, so buy buy buy!"
Nice hate posting. First of all how on earth do YOU propose Apple show the App store when the simple reality of life in 2008 is that you cannot download an app during the time it takes to show an advert on telly? Go ahead--if you're going to call Apple buyers "gullible morons" and be a complete Apple hater, then toss your hat in the ring and tell us what you'd do.
[insert sound of crickets chirping here]
That's what I thought.
"We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
... and deny revenue to sites that people obviously want to use. It's like going to McDonalds and taking the fries for free because you don't want to wait to pay for them. You are taking the site's bandwidth - something which actually costs money, and are not willing to 'suffer' through a slight delay to make sure the site you obviously like so much (hence visit) stays profitable, or even able to pay for its own bandwidth costs. You cheap bastard.
They're not constantly, repetitively saying "look at what our product can do!"
Difference.
iphone users are goddamned entitled douchebag faggots
It's amazing the excuses people will make for corporate misbehaviour. It's a sort of Stockholm Syndrome on a societal scale.