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New Font Uses Holes To Cut Ink Use
An anonymous reader writes "A Dutch company has taken an open source Sans Serif font and
added holes to it to try and save on printer ink costs. The Ecofont is claimed to save up to 20 percent of ink costs, but it allegedly took the firm a while to perfect the ratio of the maximum number of holes possible without sacrificing readability."
I have a way to save 100%. Don't print it!
Yea, Light is so last century. It's all about the Eco now.
Paying taxes to buy civilization is like paying a hooker to buy love.
Ahhh... so, bonus points for @media print{body{font-family:Spranq Eco Sans;}}?
Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
In our University, printing used to be free until 2 years ago. Since the university started charging 3 cents per printout, the total number of printouts taken in computer labs has gone down by 70%. Perhaps your univ should try that out as well.
Face your daemons!
Sigh. As the various outraged typographers here attest, this is a self-promotional stunt and has nothing to do with innovation or even typography. The clue is the first line of TFA:
"Dutch marketing and communications company Spranq has come up with a novel and free way of slashing printer ink costs by developing a font with holes in it."
I work for a marcomms agency as well. This is how such agencies get clients: you pull stunts like this to make yourselves look like gurus in some way, so when you go in for pitches you have lots of press clippings (clients don't read them, they just look at where they were published) so you have some kind of differentiation over your rivals. I worked for a place where we made a big fanfare about recruiting an "artist in residence" (and got lots of press) - others in our space have launched "labs" or various kinds, etc. etc.
There's no substance in any of it. It's all just a marketing con-job and sad to say Slashdot has fallen for it (not that a marcomms agency's clients would be interested in a /. story anyway).
"And the meaning of words; when they cease to function; when will it start worrying you?"