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An In-Depth Look At Game Piracy

TweakGuides is running a detailed examination of PC game piracy. The author begins with a look at the legal, moral, and monetary issues behind copyright infringement, and goes on to measure the scale of game piracy and how it affects developers and publishers. He also discusses some of the intended solutions to piracy. He provides examples of copy protection and DRM schemes that have perhaps done more harm than good, as well as less intrusive measures which are enjoying more success. The author criticizes the "culture of piracy" that has developed, saying. "Fast forward to the 21st century, and piracy has apparently somehow become a political struggle, a fight against greedy corporations and evil copy protection, and in some cases, I've even seen some people refer to the rise of piracy as a 'revolution.' What an absolute farce. ... Piracy is the result of human nature: when faced with the option of getting something for free or paying for it, and in the absence of any significant risks, you don't need complex economic studies to show you that most people will opt for the free route."

21 of 504 comments (clear)

  1. Re:Piracy is the result of human nature by cpghost · · Score: 5, Insightful

    Piracy is what happens near Somalia right now. Oh, you meant copyright infringement? Nevermind...

    --
    cpghost at Cordula's Web.
  2. They still don't get it by ccguy · · Score: 5, Insightful

    when faced with the option of getting something for free or paying for it, and in the absence of any significant risks, you don't need complex economic studies to show you that most people will opt for the free route."

    Well, there's always a third route: Not getting that something, meaning that having these three options:

    - 1. Play for free
    - 2. Play at a cost
    - 3. Don't play at all

    Many people will sort it 1,3,2.

    Also, some people will happily do 2,1,3 as long the price is reasonable and so it what they get.

    So... stop trying to get money from people who just don't value your product if it isn't free, because it can't be done. You can piss them off though, and that can hurt your business.

    1. Re:They still don't get it by ccguy · · Score: 4, Insightful

      If they're only going to use your product for free, how is it hurting business to piss them off? As you stated, they're not going to buy it anyway.

      Because using your product for free is not the worst scenario. Just because they don't play it doesn't mean they don't know people who do, or spend time in forums bashing you.

      Take slashdot (not literally please): Many people here won't waste a chance to criticize Spore's DRM, even if they don't really care about Spore and wouldn't buy it even if it didn't have any DRM at all. Still, we are _pissed_ at EA for the DRM, and let everyone know.

    2. Re:They still don't get it by MobileTatsu-NJG · · Score: 4, Insightful

      So... stop trying to get money from people who just don't value your product if it isn't free, because it can't be done. You can piss them off though, and that can hurt your business.

      Heh yeah. Gotta love their logic: "We'll fight piracy by strengthening the 'copy protection' and increasing the value of pirated copies!"

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    3. Re:They still don't get it by g_adams27 · · Score: 5, Insightful

      > So... stop trying to get money from people who just don't value your product
      > if it isn't free, because it can't be done.

      Your premise is flawed. Pirates obviously do value the product even if it's not free, which they show by taking the time and effort to get it.

      You seem to be quite confident that huge companies with highly-skilled marketing, accounting, and product research divisions "just don't get it", as if the ideas you present have never crossed their minds. But in fact the article spends a whole section or two discussing the issues that you refer to. For example:

      The argument [of economic loss] is straightforward and both intuitively and logically sound: for every pirated copy of a product, there is some potential loss of income to the producer of that product. This is not the same as saying that every pirated copy is a lost sale. What it actually means is that firstly some proportion of the people who are pirating a game would have bought it in the absence of piracy. Equally as important however is the fact that even those who would never have paid the full purchase price for one reason or another may still have paid some lower amount to purchase and play the game which they pirated. This is because by the very act of obtaining and playing a game, they've clearly demonstrated that they place some value on that game. After all, if something is truly 'worthless', consumers won't bother to obtain or use it in the first place, regardless of whether it's free or not. Even if a game only gives the pirate a few hours of enjoyment, that's still worth something. In the absence of piracy they may have purchased the game at a discount several months after its release, or bought it second-hand for example. So the existence of piracy results in some loss of income to PC game developers, publishers, retailers and even other consumers.

  3. BULLSHIT. by Anonymous Coward · · Score: 5, Insightful

    If i buy the game. They treat me like a thief. Install things that may or may not fuckup my computer or game. Require the disk to be in the drive. Require activation and other bullshit. Limit the number of installs i can do. Tell me what programs i'm not allowed to use like daemon tools. And costs a shitload for a semi-beta game.

    If i pirate the game. I don't have any of that. AND it's free.

    Piracy. Better product, lower price.

    You're kinda foolish not to pirate anymore...

    1. Re:BULLSHIT. by Renraku · · Score: 4, Insightful

      I remember when just having the disc in the drive was a step up from having to look up codes on page x line y in some book that came with the game. I remember after that, when copy protection was added, and there was a chance it wouldn't work on your computer, even if you bought it fair and square. I remember when they started adding physical programs that would use memory and make things unstable..sometimes refusing to run if some other legitimate programs were open in the background.

      I remember loading up Steam and playing games without any of those, but I lost the ability to sell off my games.

      I look back at all that and kindly request a damn code sheet or book so I can get to looking up those codes again.

      --
      Job? I don't have time to get a job! Who will sit around and bitch about being broke and unemployed then?
    2. Re:BULLSHIT. by cliffski · · Score: 4, Insightful

      As a game developer that does not pull any of that shit, if you have the attitude that it means you should pirate ALL games from ALL developers, where is my incentive to try and meet pirates half way?

      If pirates treat all developers as evil corporate scum, why are they then surprised that developers adopt the same attitude in reverse?

      If people are foolish to not pirate, them I'm foolish to keep making games for the PC. So I'll go work as a plumber instead.
      great solution...

      --
      DRM-free indie games for the PC and Mac: Positech Games
  4. Re:saying. "Fast forward to the 21st century" by ccguy · · Score: 4, Insightful

    When it's right-priced, most people will gladly pay for it.

    Yes, but that's subjective. For me, no game is worth more than $5. Not because I'm cheap, but because I hardly ever play, and if it do, it's only for a while. So if you want to get $50 from me you are going to let me play like 10 different games or so. Note that I would still play less time than most gamers.

    It's possible though that the model that they'd need to make me a regular customer is just not viable. I don't really care as these days I can live without games. But when I played a lot I couldn't really afford all the games I wanted, and now that I can -within reason- I just don't feel like playing.

  5. DRM by Kranerian · · Score: 5, Insightful

    The article goes on an extensive analogy about DRM equaling Door Locks, and it completely misses the point. Yes, DRm prevents the majority of hackers from being able to do anything to the actual, hard copy of the game. This is worthless, though. All it take is for one person to break through the protection and upload it to a torrent site, and then everybody with internet access can have the game for free. It does not matter that most people couldn't break the encryption themselves. They don't need to, because somebody else already has.

    --
    Do you have any idea how long it takes to dig graves for twenty-three oak trees?
  6. More Bullshit by maz2331 · · Score: 4, Insightful

    Some of the copy-protection schemes are also designed to try and kill the secondary ("used games") market off by locking out copies from being reactivated.

    The mindset of some of these companies is that a game (or other software) has to generate revenue for them each time it changes hands. In other words, they refuse to accept the "first sale doctrine" at all.

    Buying one copy and distributing multiple copies to others is piracy. Uninstalling the thing and giving the disk and key to someone else is not.

    It all boils down to greed and control, really.

  7. Sociological Studies Disagree by 99BottlesOfBeerInMyF · · Score: 4, Insightful

    Piracy is the result of human nature: when faced with the option of getting something for free or paying for it, and in the absence of any significant risks, you don't need complex economic studies to show you that most people will opt for the free route."

    The article summary includes the following quote, but it doesn't actually seem to be the case if you actually study the issue. In many studies it has been shown that "honor systems" result in fewer thefts than systems where there are technological or potential criminal penalties. In many, many cases building a system of trust and relying upon people's morals and ethics is the most effective solution.

    I scanned this article and then gave up because it seemed unoriginal and completely one-sided. If you can't even understand the perspective of people on one side of an issue, how can you rant for so many pages about your perspective on it?

  8. Re:saying. "Fast forward to the 21st century" by collinstocks · · Score: 5, Insightful

    That's what calculus is for. It's so that the people selling the software/music/media/stuff/whatever can graph the people willing to pay against the price. Then they plot their expected profits for each price against that in order to find the optimal price.

    People like you and me and anyone else who thinks the products are overpriced are not going to buy them. Either the companies making the products will be forced to lower the price to a more optimal one, or they will be able to keep it at the same price.

    The problem is that they are claiming loss of sales for piracy done by people who never would have bought the game in the first place since the price is not right.

    Granted, I am not a gamer and don't even bother to download these things since I don't have the time to play them, so take my gaming specific claims with a grain of salt.

  9. Re:saying. "Fast forward to the 21st century" by Paltin · · Score: 4, Insightful

    Except.... you can get a car for $2000.

    If no car is worth more to someone then $2000 , that person may very well end up with a car.

    Back in ye olden days, things were released to the public domain after a reasonable number of years--- effectively allowing the price to change over time.

    Nowadays, with copyright extended effectively indefinitely (few things that are made within my lifetime will have copyright expire within my lifetime.... ) there is a massive problem in how our culture is disseminated. File sharing has arisen partially as an effort to fulfill that gap.

  10. Re:saying. "Fast forward to the 21st century" by nEoN+nOoDlE · · Score: 5, Insightful

    After seeing indie games on bittorrent that cost 5 bucks if purchased I don't think your reasoning holds through. Some people will not purchase at any price, and will pirate it. Price is completely subjective and rarely dictates the quality of the product,, but the perception of quality. The iPhone App Store is a great representation of this. There are a lot of programs that are free, so people start to get the impression that all apps should be free. There are useful apps for $1 that some reviewers consider overpriced. You can't find an app on the app store, no matter the price, that some people will say is overpriced, when these are the same people who will go and buy a $60 game for their XBox, play it for less time than the iPhone app's usefulness, and not think anything of it. If games drop in price to, say, $20. People will find any higher variation of that price "overpriced" as their perception of the price of games now will be worth $20 instead of the $60 they're paying now.

    --
    Don't trust a bull's horn, a doberman's tooth, a runaway horse or me.
  11. Re:Piracy is the result of human nature by prestomation · · Score: 5, Insightful
  12. Re:saying. "Fast forward to the 21st century" by decoy256 · · Score: 5, Insightful
    I would actually tend to agree that video games should not be pirated, but other products I do not have so much of a problem with. For instance, music and movies... Have you seen the commercial they put at the beginning of some movies where it has the stunt coordinator or some such schmuck talking about how piracy could cost him his job and make his kids go hungry. I don't buy it. Movie studios still own the copyrights on movies made 50, 60, 80 years ago. That is FAR too long for anyone to hold a copyright.

    The Constitution gives Congress the power...

    "To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries"

    But when people can "renew" these copyrights indefinitely, progress is not being promoted, but stifled.

  13. Re:saying. "Fast forward to the 21st century" by Anonymous Coward · · Score: 5, Insightful

    That's where the second hand market comes in. Need a cheap car? Buy a used junker. Don't want to pay $50 or $60 for a new game that you'll only play for a couple hours? Buy it used. Oh wait, they want to use DRM and activations to shut down that market too.
    Fuckers.

  14. Bullshit by Jane+Q.+Public · · Score: 5, Insightful

    I call bullshit on this article, from a number of different angles!

    One of the biggest reasons is lack of logical coherence. The author cites lots of numbers, but then does not actually put them together in an objective way to actually support his conclusions. In fact, his conclusions appear to be foregone. He seems to have ignored a good body of evidence that would lead to different conclusions.

    For one example, he cites an article about game piracy on Macs. The article mentions the "pirate's argument" that it is okay to pirate because that person would not have bought the product anyway, therefore there is no lost sale. However, the article only discusses this topic from the point of view of whether it makes a valid moral or ethical argument.

    The cited article (and main article too) ignore that several university studies have in fact shown that somewhere in the neighborhood of 80% of piracy occurs when there would not have been a sale anyway. (In most cases because there was insufficient money to purchase the product, but there are several other reasons this occurs.) That may not be a sound ethical argument in favor of piracy, but that is irrelevant. More to the point: it is an economic reality. Economic realities are; they exist. Simply putting them down as unethical is to ignore the actual causes, and possible solutions, for the situation. Further, trying to prosecute -- and especially fine -- people for not buying a product they probably could not afford to buy anyway is completely counterproductive. It offers no societal solutions to the actual problem; it simply fosters fear and antagonism. And backlash, as the RIAA and MPAA are finding out, probably too late to do them much good. They were warned by the society of their customers, but they did not listen.

    In another example of faulty logic, the author indulges in the classic logical Post Hoc fallacy argument to conclude that piracy causes DRM, not the other way around. (For those not familiar, this is the argument that because one thing happened after another, the earlier event must have caused the later event. This does not follow: in fact it is just as likely that some third event caused them both.) In particular, he states that a game that was released with no DRM resulted in lots of downloads, then claims that "The evidence is overwhelmingly clear: DRM does not cause piracy, piracy results in DRM." When in fact his "evidence" shows nothing of the sort.

    As a systems manager and tech (and now Software Engineer) with many years experience, I can testify that there are a great many cases where, in fact, DRM causes piracy. One example is when I worked for an engineering company, which used quite a few proprietary programs for certain involved, specialized calculations. Many of those programs came with various forms of DRM. And I can tell you this in complete honesty: every one of the programs that used DRM failed on us. Almost always at an important point in the project. And I mean that literally: every single one of them failed, without exception. And in every case, the cause of the failure was the DRM. Further, our calls to support for the software were almost always unproductive: "You must not have installed it properly." or "You must have been tampering with the copy protection". Nonsense. We had paid a lot of good money for the software and were not about to treat it so casually.

    In such cases, we were forced to either try to break the DRM ourselves, or to try to find a cracked version of the software, just to get the functionality we had already paid for! Which technically made us pirates. But it was DRM that forced us into piracy, not the other way around. Keep in mind that this was specialty software for which there was often no alternative product available. But just FYI, the invariable DRM failures did cause us to look for alternative products. Our official company policy became (this is true): "If there are alternative products available,

  15. Re:Piracy is the result of human nature by anagama · · Score: 5, Insightful

    So if "piracy" can only refer to seaway robbery, does "hacking" only mean to chop a physical object in a random manner with a bladed instrument? Or is our language flexible and capable of multiple meanings and nuances?

    --
    What changed under Obama? Nothing Good
  16. Re:Piracy is the result of human nature by anagama · · Score: 4, Insightful

    Well, that's sort of the point isn't? The term "hacking" has multiple meanings some of which aren't related to each other and some of which are.

    Why make language drab and limit copyright infringement to a single word? We don't do that for other activities, e.g., murder: off, end, terminate, hit, rub out, take out ... taken alone each synonym has a completely unrelated meaning.

    --
    What changed under Obama? Nothing Good