Will People Really Boycott Apple Over DRM?
Ian Lamont writes "DefectiveByDesign.org is waging a battle against DRM with a 35-day campaign targeting various hardware and software products from Microsoft, Nintendo, and others. On day 11 it blasted iTunes for continuing to use DRM-encumbered music, games, TV shows, movies, audiobooks, and apps with DRM, while competitors are selling music without restrictions. DefectiveByDesign calls on readers to include 'iTunes gift cards and purchases in your boycott of all Apple products' to 'help drive change.' However, there's a big problem with this call to arms: most people simply don't care about iTunes DRM. Quoting: 'The average user is more than willing to pay more money for hobbled music because of user interface, ease of use, and marketing. ... Apple regularly features exclusive live sets from popular artists, while Amazon treats its digital media sales as one more commodity being sold.' What's your take on the DRM schemes used by Apple and other companies? Is a boycott called for, and can it be effective?"
It will never be effective. The average Joe coulden't tell you what DRM stood for let alone boycott it.
I, for one consumer, already have. I don't buy Apple products because of the DRM. Creative Zen MP3 player, Dell, and Fujitsu laptops, and Samsung i760 cellphone. My ex uses a Mac Mini. My best friend sweears by his iPhone and a couple Macs. Nice machines! Apple looks like a good OS but this danged DRM is the showstopper.
Bah! Come on Apple, lighten up. You seem to think all yer customers are sneaks and thieves, like Sam's or Best Buy.
"The average user is more than willing to pay more money for hobbled music because of user interface, ease of use"
Why should it be surprising that people are willing to pay for ease of use? it can mean the difference between actually being able to use something and not being able to.
Most people can't use most of most software.
DefectiveByDesign would have better luck picking on Microsoft or some of the game publishers. Apple has managed to find the sweet spot between user freedom and DRM. Yes, Apple still uses DRM but it doesn't encumber a majority of Apple iTMS users.
Let's run through Apple's DRM:
I hate DRM as much as the next /'er but the above "restrictions" are pretty darn loose. When iTMS and its uber-convenience is added into the equation, Apple's DRM becomes a minor annoyance. Point-Click-Purchase? One-click purchases? Recommendations based on previous purchases? It becomes pretty easy to overlook the little bit of DRM that is involved.
I'm not an Apple fanboy either:
[me@mydesktop ~]$ uname -a Linux my.rhel.desktop 2.6.18-92.1.18.el5 #1 SMP Wed Nov 5 09:00:19 EST 2008 x86_64 x86_64 x86_64 GNU/Linux
Not only that, but a boycott of Apple would play right into the record companies. They demanded DRM in the music store to begin with, so Apple came up with a solution. But then, as the iTunes store grew, the record companies realized that Apple was in control because of the very thing they demanded was in place. Why do you think Amazon can sell DRM-free tracks? The record companies are trying to break Apple's stranglehold on the downloadable music market. Although, given that iTunes does have some DRM free tracks from one record company, I am willing to bet Apple would rather just sell them without the DRM as well.
What you're looking for is iTunes Plus. Bog standard AAC files in high bitrate, for the same cost as DRM-encumbered files.
If you really want to show that you care about a lack of DRM, skew the sales numbers so that non-DRM files are obviously outselling the encumbered ones.
The ______ Agenda
THIS! Defectivebydesign has shown themselves to be just another group of ill-informed asshats. Apple does not have control over whether or not they put DRM on music. The labels do. EMI has DRM-free tracks. So do a lot of indie labels. The other big three would need to greenlight DRM-free tracks for Apple to sell them. This has been known for a long time, but of course DBD chooses to ignore it in favor of sensationalist crap. DRM sucks, but they're blaming the wrong person here. Now, Apple has some DRM crap that's no fun, but they need to stick with stuff that's legit.