Valuable Objects Stimulate Brain More Than Junk

Roland Piquepaille writes "According to researchers at the University of California at San Diego, visual areas of our brain respond more to valuable objects than other ones. In other words, our brain has stronger reactions when we see a diamond ring than we look at junk. Similarly, our brain vision areas are more excited by a Ferrari than, say, a Tata new Nano car. In this holiday season, I'm sure you've received gifts that excited your brain — and others that you already want to resell on an auction site."

Comments

Re:Dear God

[sveard]

You must have bought a subscription while drunk

I know I was

Re:Sorting Mechanism

[Anonymous Coward]

Well sir, I would like to see the sort of chicks you can pick up with your antique family trowel. Wait, no I probably wouldn't.

Re:How old of a brain?

[Dachannien]

To a young brain, anything that somebody else picks up instantly becomes immeasurably valuable.

Re:Sorting Mechanism

[billcopc]

I might not find any use for that pile of old Token Ring adapters, but a guy who works on IBM mainframes might

False. A guy who worked on token-ring IBM mainframes would have long since killed himself in self-pity after one-too-many nights of "find the sputtering node".

Good god, token ring was such a bastard system in hindsight. Thank god for point-to-point topology!

duh

[tabby]

So they are telling us that we are easily dis

Look! A sparkly thingy!