Valuable Objects Stimulate Brain More Than Junk

Roland Piquepaille writes "According to researchers at the University of California at San Diego, visual areas of our brain respond more to valuable objects than other ones. In other words, our brain has stronger reactions when we see a diamond ring than we look at junk. Similarly, our brain vision areas are more excited by a Ferrari than, say, a Tata new Nano car. In this holiday season, I'm sure you've received gifts that excited your brain — and others that you already want to resell on an auction site."

Comments

this is unprecedented

[SoupGuru]

This is important news! I think these scientists should be commended for their efforts. Just having the audacity to pursue funding for such an outrageous and fringe topic is surely a rarity in scientists these days. After all their hard work it must be gratifying to have their results come to such a clear and decisive conclusion that will likely impact humankind for generations. Bravo!